SlideShare a Scribd company logo
Paying for Performance: Managing Web Affiliates in a  Multichannel World Amanda G. Watlington, Ph.D. Owner Searching For Profit www.searchingforprofit.com May 20, 2008
What’s Up? ,[object Object],[object Object],[object Object],[object Object]
How Users Find Sites Source: PiperJaffray, 2006
Search Is Pervasive 77% search at least 1x per day and 38% search >4x per day Source: PiperJaffray, 2006
Google Universal Search
Google Universal Search March 2007
Google Universal Search May 2007
Universal Search Changes How We Look at Sites Source: Enquiro, July 2007
How Users Find Sites October, 2007
Made for AdSense and Paid Links Get the Boot
It Is not All About Ads Anymore
It Is not All About Ads Anymore
Affiliates Using Search ,[object Object],[object Object]
Contact:  Amanda G. Watlington, Ph.D., A.P.R.  Email: amanda@searchingforprofit.com Thank You
 

More Related Content

Similar to Accm 2008 Session - Amanda Watlington on Affiliate Marketing and Search

The Presence Of Affiliate Marketing
The Presence Of Affiliate MarketingThe Presence Of Affiliate Marketing
The Presence Of Affiliate Marketing
WhatRunsWhere
 
Intro to Setting Up Your Free Google AdWords Account
Intro to Setting Up Your Free Google AdWords AccountIntro to Setting Up Your Free Google AdWords Account
Intro to Setting Up Your Free Google AdWords Account
Brady Josephson
 
UK Search Engine Benchmark Report 2009
UK Search Engine Benchmark Report 2009UK Search Engine Benchmark Report 2009
UK Search Engine Benchmark Report 2009
Econsultancy
 
Partner Up, Affiliate Marketing In Action
Partner Up, Affiliate Marketing In ActionPartner Up, Affiliate Marketing In Action
Partner Up, Affiliate Marketing In ActionPhi Jack
 
Why Search Gets Credit For Everything
Why Search Gets Credit For EverythingWhy Search Gets Credit For Everything
Why Search Gets Credit For Everything
abcd82
 
Analytics and-insight
Analytics and-insightAnalytics and-insight
Analytics and-insight
Plaudit Design
 
Grow Your Donations Without Spending a Dime - NextAfter
Grow Your Donations Without Spending a Dime - NextAfterGrow Your Donations Without Spending a Dime - NextAfter
Grow Your Donations Without Spending a Dime - NextAfter
Brady Josephson
 
Making Sense Of Online Presentation Mc David
Making Sense Of Online Presentation Mc DavidMaking Sense Of Online Presentation Mc David
Making Sense Of Online Presentation Mc DavidViamediaCharleston
 
Ist402 Google Marketing Challenge V02
Ist402 Google Marketing Challenge V02Ist402 Google Marketing Challenge V02
Ist402 Google Marketing Challenge V02
Jim Jansen
 
Affiliate marketing-strategy-of-amazon-india
Affiliate marketing-strategy-of-amazon-indiaAffiliate marketing-strategy-of-amazon-india
Affiliate marketing-strategy-of-amazon-india
VamshiGadde
 
Start Monetizing Your Blog Today
Start Monetizing Your Blog TodayStart Monetizing Your Blog Today
Start Monetizing Your Blog Today
Affiliate Summit
 
Performance Marketing and Facebook
Performance Marketing and FacebookPerformance Marketing and Facebook
Performance Marketing and Facebookauexpo Conference
 
AffStat 2003 Report Questions and Answers
AffStat 2003 Report Questions and AnswersAffStat 2003 Report Questions and Answers
AffStat 2003 Report Questions and Answers
Affiliate Summit
 
Al Startistic Performance Marketing Of Affiliate
Al  Startistic Performance Marketing Of AffiliateAl  Startistic Performance Marketing Of Affiliate
Al Startistic Performance Marketing Of AffiliatePhi Jack
 
Internet Marketing Plan
Internet Marketing PlanInternet Marketing Plan
Internet Marketing PlanHolley Jacobs
 
Global domains international
Global domains internationalGlobal domains international
Global domains international
Terapi Ganoderma
 
Making Sense of Internet Marketing for Manufacturers for the 2010 CMBC
Making Sense of Internet Marketing for Manufacturers for the 2010 CMBCMaking Sense of Internet Marketing for Manufacturers for the 2010 CMBC
Making Sense of Internet Marketing for Manufacturers for the 2010 CMBC
Site-Seeker, Inc.
 
Social ROI: What are Tour Operators doing?
Social ROI:  What are Tour Operators doing?Social ROI:  What are Tour Operators doing?
Social ROI: What are Tour Operators doing?
Catherine Heeg
 
Global Domains International (GDI) Home Based Business Opportunity
Global Domains International (GDI) Home Based Business OpportunityGlobal Domains International (GDI) Home Based Business Opportunity
Global Domains International (GDI) Home Based Business OpportunitySuccess Profile
 
Maximizing Q4 Donations
Maximizing Q4 DonationsMaximizing Q4 Donations
Maximizing Q4 DonationsRob Ainbinder
 

Similar to Accm 2008 Session - Amanda Watlington on Affiliate Marketing and Search (20)

The Presence Of Affiliate Marketing
The Presence Of Affiliate MarketingThe Presence Of Affiliate Marketing
The Presence Of Affiliate Marketing
 
Intro to Setting Up Your Free Google AdWords Account
Intro to Setting Up Your Free Google AdWords AccountIntro to Setting Up Your Free Google AdWords Account
Intro to Setting Up Your Free Google AdWords Account
 
UK Search Engine Benchmark Report 2009
UK Search Engine Benchmark Report 2009UK Search Engine Benchmark Report 2009
UK Search Engine Benchmark Report 2009
 
Partner Up, Affiliate Marketing In Action
Partner Up, Affiliate Marketing In ActionPartner Up, Affiliate Marketing In Action
Partner Up, Affiliate Marketing In Action
 
Why Search Gets Credit For Everything
Why Search Gets Credit For EverythingWhy Search Gets Credit For Everything
Why Search Gets Credit For Everything
 
Analytics and-insight
Analytics and-insightAnalytics and-insight
Analytics and-insight
 
Grow Your Donations Without Spending a Dime - NextAfter
Grow Your Donations Without Spending a Dime - NextAfterGrow Your Donations Without Spending a Dime - NextAfter
Grow Your Donations Without Spending a Dime - NextAfter
 
Making Sense Of Online Presentation Mc David
Making Sense Of Online Presentation Mc DavidMaking Sense Of Online Presentation Mc David
Making Sense Of Online Presentation Mc David
 
Ist402 Google Marketing Challenge V02
Ist402 Google Marketing Challenge V02Ist402 Google Marketing Challenge V02
Ist402 Google Marketing Challenge V02
 
Affiliate marketing-strategy-of-amazon-india
Affiliate marketing-strategy-of-amazon-indiaAffiliate marketing-strategy-of-amazon-india
Affiliate marketing-strategy-of-amazon-india
 
Start Monetizing Your Blog Today
Start Monetizing Your Blog TodayStart Monetizing Your Blog Today
Start Monetizing Your Blog Today
 
Performance Marketing and Facebook
Performance Marketing and FacebookPerformance Marketing and Facebook
Performance Marketing and Facebook
 
AffStat 2003 Report Questions and Answers
AffStat 2003 Report Questions and AnswersAffStat 2003 Report Questions and Answers
AffStat 2003 Report Questions and Answers
 
Al Startistic Performance Marketing Of Affiliate
Al  Startistic Performance Marketing Of AffiliateAl  Startistic Performance Marketing Of Affiliate
Al Startistic Performance Marketing Of Affiliate
 
Internet Marketing Plan
Internet Marketing PlanInternet Marketing Plan
Internet Marketing Plan
 
Global domains international
Global domains internationalGlobal domains international
Global domains international
 
Making Sense of Internet Marketing for Manufacturers for the 2010 CMBC
Making Sense of Internet Marketing for Manufacturers for the 2010 CMBCMaking Sense of Internet Marketing for Manufacturers for the 2010 CMBC
Making Sense of Internet Marketing for Manufacturers for the 2010 CMBC
 
Social ROI: What are Tour Operators doing?
Social ROI:  What are Tour Operators doing?Social ROI:  What are Tour Operators doing?
Social ROI: What are Tour Operators doing?
 
Global Domains International (GDI) Home Based Business Opportunity
Global Domains International (GDI) Home Based Business OpportunityGlobal Domains International (GDI) Home Based Business Opportunity
Global Domains International (GDI) Home Based Business Opportunity
 
Maximizing Q4 Donations
Maximizing Q4 DonationsMaximizing Q4 Donations
Maximizing Q4 Donations
 

More from Jeff Molander

OrangeSoda Enterprise - Fizzinar May 09
OrangeSoda Enterprise - Fizzinar May 09OrangeSoda Enterprise - Fizzinar May 09
OrangeSoda Enterprise - Fizzinar May 09
Jeff Molander
 
Jeff Molander - AGS Conclave 2009 Presentation
Jeff Molander - AGS Conclave 2009 PresentationJeff Molander - AGS Conclave 2009 Presentation
Jeff Molander - AGS Conclave 2009 Presentation
Jeff Molander
 
Making Marketing Accountable - ITA CFO Roundtable
Making Marketing Accountable - ITA CFO RoundtableMaking Marketing Accountable - ITA CFO Roundtable
Making Marketing Accountable - ITA CFO Roundtable
Jeff Molander
 
Digital Workforce: Challenges & Opportunities
Digital Workforce: Challenges & OpportunitiesDigital Workforce: Challenges & Opportunities
Digital Workforce: Challenges & Opportunities
Jeff Molander
 
SES Chicago - Affiliate Marketing 2.0 Panel Discussion
SES Chicago - Affiliate Marketing 2.0 Panel DiscussionSES Chicago - Affiliate Marketing 2.0 Panel Discussion
SES Chicago - Affiliate Marketing 2.0 Panel DiscussionJeff Molander
 
“Empowering Consumers with Experiences That Drive Profits” Jeff Molander at L...
“Empowering Consumers with Experiences That Drive Profits” Jeff Molander at L...“Empowering Consumers with Experiences That Drive Profits” Jeff Molander at L...
“Empowering Consumers with Experiences That Drive Profits” Jeff Molander at L...
Jeff Molander
 
Affiliate Marketing - What's Working, What Isn't
Affiliate Marketing - What's Working, What Isn'tAffiliate Marketing - What's Working, What Isn't
Affiliate Marketing - What's Working, What Isn't
Jeff Molander
 
ERA Europe 2008 - Home Shopping 2.0 - Jeff Molander
ERA Europe 2008 - Home Shopping 2.0 - Jeff MolanderERA Europe 2008 - Home Shopping 2.0 - Jeff Molander
ERA Europe 2008 - Home Shopping 2.0 - Jeff Molander
Jeff Molander
 
BNC IT Chicago - Customer Acquisition 2.0
BNC IT Chicago - Customer Acquisition 2.0BNC IT Chicago - Customer Acquisition 2.0
BNC IT Chicago - Customer Acquisition 2.0
Jeff Molander
 
Jeff Molander - ACCM 2008 - Affiliate Marketing Trends
Jeff Molander - ACCM 2008 - Affiliate Marketing TrendsJeff Molander - ACCM 2008 - Affiliate Marketing Trends
Jeff Molander - ACCM 2008 - Affiliate Marketing Trends
Jeff Molander
 
The Digital Economy Workforce: Challenges & Opportunities
The Digital Economy Workforce: Challenges & OpportunitiesThe Digital Economy Workforce: Challenges & Opportunities
The Digital Economy Workforce: Challenges & Opportunities
Jeff Molander
 

More from Jeff Molander (11)

OrangeSoda Enterprise - Fizzinar May 09
OrangeSoda Enterprise - Fizzinar May 09OrangeSoda Enterprise - Fizzinar May 09
OrangeSoda Enterprise - Fizzinar May 09
 
Jeff Molander - AGS Conclave 2009 Presentation
Jeff Molander - AGS Conclave 2009 PresentationJeff Molander - AGS Conclave 2009 Presentation
Jeff Molander - AGS Conclave 2009 Presentation
 
Making Marketing Accountable - ITA CFO Roundtable
Making Marketing Accountable - ITA CFO RoundtableMaking Marketing Accountable - ITA CFO Roundtable
Making Marketing Accountable - ITA CFO Roundtable
 
Digital Workforce: Challenges & Opportunities
Digital Workforce: Challenges & OpportunitiesDigital Workforce: Challenges & Opportunities
Digital Workforce: Challenges & Opportunities
 
SES Chicago - Affiliate Marketing 2.0 Panel Discussion
SES Chicago - Affiliate Marketing 2.0 Panel DiscussionSES Chicago - Affiliate Marketing 2.0 Panel Discussion
SES Chicago - Affiliate Marketing 2.0 Panel Discussion
 
“Empowering Consumers with Experiences That Drive Profits” Jeff Molander at L...
“Empowering Consumers with Experiences That Drive Profits” Jeff Molander at L...“Empowering Consumers with Experiences That Drive Profits” Jeff Molander at L...
“Empowering Consumers with Experiences That Drive Profits” Jeff Molander at L...
 
Affiliate Marketing - What's Working, What Isn't
Affiliate Marketing - What's Working, What Isn'tAffiliate Marketing - What's Working, What Isn't
Affiliate Marketing - What's Working, What Isn't
 
ERA Europe 2008 - Home Shopping 2.0 - Jeff Molander
ERA Europe 2008 - Home Shopping 2.0 - Jeff MolanderERA Europe 2008 - Home Shopping 2.0 - Jeff Molander
ERA Europe 2008 - Home Shopping 2.0 - Jeff Molander
 
BNC IT Chicago - Customer Acquisition 2.0
BNC IT Chicago - Customer Acquisition 2.0BNC IT Chicago - Customer Acquisition 2.0
BNC IT Chicago - Customer Acquisition 2.0
 
Jeff Molander - ACCM 2008 - Affiliate Marketing Trends
Jeff Molander - ACCM 2008 - Affiliate Marketing TrendsJeff Molander - ACCM 2008 - Affiliate Marketing Trends
Jeff Molander - ACCM 2008 - Affiliate Marketing Trends
 
The Digital Economy Workforce: Challenges & Opportunities
The Digital Economy Workforce: Challenges & OpportunitiesThe Digital Economy Workforce: Challenges & Opportunities
The Digital Economy Workforce: Challenges & Opportunities
 

Recently uploaded

What price will pi network be listed on exchanges
What price will pi network be listed on exchangesWhat price will pi network be listed on exchanges
What price will pi network be listed on exchanges
DOT TECH
 
how can i use my minded pi coins I need some funds.
how can i use my minded pi coins I need some funds.how can i use my minded pi coins I need some funds.
how can i use my minded pi coins I need some funds.
DOT TECH
 
how to sell pi coins effectively (from 50 - 100k pi)
how to sell pi coins effectively (from 50 - 100k  pi)how to sell pi coins effectively (from 50 - 100k  pi)
how to sell pi coins effectively (from 50 - 100k pi)
DOT TECH
 
Isios-2024-Professional-Independent-Trustee-Survey.pdf
Isios-2024-Professional-Independent-Trustee-Survey.pdfIsios-2024-Professional-Independent-Trustee-Survey.pdf
Isios-2024-Professional-Independent-Trustee-Survey.pdf
Henry Tapper
 
how to swap pi coins to foreign currency withdrawable.
how to swap pi coins to foreign currency withdrawable.how to swap pi coins to foreign currency withdrawable.
how to swap pi coins to foreign currency withdrawable.
DOT TECH
 
NO1 Uk Black Magic Specialist Expert In Sahiwal, Okara, Hafizabad, Mandi Bah...
NO1 Uk Black Magic Specialist Expert In Sahiwal, Okara, Hafizabad,  Mandi Bah...NO1 Uk Black Magic Specialist Expert In Sahiwal, Okara, Hafizabad,  Mandi Bah...
NO1 Uk Black Magic Specialist Expert In Sahiwal, Okara, Hafizabad, Mandi Bah...
Amil Baba Dawood bangali
 
NO1 Uk Divorce problem uk all amil baba in karachi,lahore,pakistan talaq ka m...
NO1 Uk Divorce problem uk all amil baba in karachi,lahore,pakistan talaq ka m...NO1 Uk Divorce problem uk all amil baba in karachi,lahore,pakistan talaq ka m...
NO1 Uk Divorce problem uk all amil baba in karachi,lahore,pakistan talaq ka m...
Amil Baba Dawood bangali
 
The secret way to sell pi coins effortlessly.
The secret way to sell pi coins effortlessly.The secret way to sell pi coins effortlessly.
The secret way to sell pi coins effortlessly.
DOT TECH
 
Monthly Economic Monitoring of Ukraine No. 232, May 2024
Monthly Economic Monitoring of Ukraine No. 232, May 2024Monthly Economic Monitoring of Ukraine No. 232, May 2024
一比一原版BCU毕业证伯明翰城市大学毕业证成绩单如何办理
一比一原版BCU毕业证伯明翰城市大学毕业证成绩单如何办理一比一原版BCU毕业证伯明翰城市大学毕业证成绩单如何办理
一比一原版BCU毕业证伯明翰城市大学毕业证成绩单如何办理
ydubwyt
 
Economics and Economic reasoning Chap. 1
Economics and Economic reasoning Chap. 1Economics and Economic reasoning Chap. 1
Economics and Economic reasoning Chap. 1
Fitri Safira
 
how can I sell pi coins after successfully completing KYC
how can I sell pi coins after successfully completing KYChow can I sell pi coins after successfully completing KYC
how can I sell pi coins after successfully completing KYC
DOT TECH
 
What website can I sell pi coins securely.
What website can I sell pi coins securely.What website can I sell pi coins securely.
What website can I sell pi coins securely.
DOT TECH
 
what is the future of Pi Network currency.
what is the future of Pi Network currency.what is the future of Pi Network currency.
what is the future of Pi Network currency.
DOT TECH
 
Falcon Invoice Discounting: Optimizing Returns with Minimal Risk
Falcon Invoice Discounting: Optimizing Returns with Minimal RiskFalcon Invoice Discounting: Optimizing Returns with Minimal Risk
Falcon Invoice Discounting: Optimizing Returns with Minimal Risk
Falcon Invoice Discounting
 
一比一原版Birmingham毕业证伯明翰大学|学院毕业证成绩单如何办理
一比一原版Birmingham毕业证伯明翰大学|学院毕业证成绩单如何办理一比一原版Birmingham毕业证伯明翰大学|学院毕业证成绩单如何办理
一比一原版Birmingham毕业证伯明翰大学|学院毕业证成绩单如何办理
betoozp
 
what is the best method to sell pi coins in 2024
what is the best method to sell pi coins in 2024what is the best method to sell pi coins in 2024
what is the best method to sell pi coins in 2024
DOT TECH
 
US Economic Outlook - Being Decided - M Capital Group August 2021.pdf
US Economic Outlook - Being Decided - M Capital Group August 2021.pdfUS Economic Outlook - Being Decided - M Capital Group August 2021.pdf
US Economic Outlook - Being Decided - M Capital Group August 2021.pdf
pchutichetpong
 
Commercial Bank Economic Capsule - May 2024
Commercial Bank Economic Capsule - May 2024Commercial Bank Economic Capsule - May 2024
Commercial Bank Economic Capsule - May 2024
Commercial Bank of Ceylon PLC
 
how to sell pi coins in all Africa Countries.
how to sell pi coins in all Africa Countries.how to sell pi coins in all Africa Countries.
how to sell pi coins in all Africa Countries.
DOT TECH
 

Recently uploaded (20)

What price will pi network be listed on exchanges
What price will pi network be listed on exchangesWhat price will pi network be listed on exchanges
What price will pi network be listed on exchanges
 
how can i use my minded pi coins I need some funds.
how can i use my minded pi coins I need some funds.how can i use my minded pi coins I need some funds.
how can i use my minded pi coins I need some funds.
 
how to sell pi coins effectively (from 50 - 100k pi)
how to sell pi coins effectively (from 50 - 100k  pi)how to sell pi coins effectively (from 50 - 100k  pi)
how to sell pi coins effectively (from 50 - 100k pi)
 
Isios-2024-Professional-Independent-Trustee-Survey.pdf
Isios-2024-Professional-Independent-Trustee-Survey.pdfIsios-2024-Professional-Independent-Trustee-Survey.pdf
Isios-2024-Professional-Independent-Trustee-Survey.pdf
 
how to swap pi coins to foreign currency withdrawable.
how to swap pi coins to foreign currency withdrawable.how to swap pi coins to foreign currency withdrawable.
how to swap pi coins to foreign currency withdrawable.
 
NO1 Uk Black Magic Specialist Expert In Sahiwal, Okara, Hafizabad, Mandi Bah...
NO1 Uk Black Magic Specialist Expert In Sahiwal, Okara, Hafizabad,  Mandi Bah...NO1 Uk Black Magic Specialist Expert In Sahiwal, Okara, Hafizabad,  Mandi Bah...
NO1 Uk Black Magic Specialist Expert In Sahiwal, Okara, Hafizabad, Mandi Bah...
 
NO1 Uk Divorce problem uk all amil baba in karachi,lahore,pakistan talaq ka m...
NO1 Uk Divorce problem uk all amil baba in karachi,lahore,pakistan talaq ka m...NO1 Uk Divorce problem uk all amil baba in karachi,lahore,pakistan talaq ka m...
NO1 Uk Divorce problem uk all amil baba in karachi,lahore,pakistan talaq ka m...
 
The secret way to sell pi coins effortlessly.
The secret way to sell pi coins effortlessly.The secret way to sell pi coins effortlessly.
The secret way to sell pi coins effortlessly.
 
Monthly Economic Monitoring of Ukraine No. 232, May 2024
Monthly Economic Monitoring of Ukraine No. 232, May 2024Monthly Economic Monitoring of Ukraine No. 232, May 2024
Monthly Economic Monitoring of Ukraine No. 232, May 2024
 
一比一原版BCU毕业证伯明翰城市大学毕业证成绩单如何办理
一比一原版BCU毕业证伯明翰城市大学毕业证成绩单如何办理一比一原版BCU毕业证伯明翰城市大学毕业证成绩单如何办理
一比一原版BCU毕业证伯明翰城市大学毕业证成绩单如何办理
 
Economics and Economic reasoning Chap. 1
Economics and Economic reasoning Chap. 1Economics and Economic reasoning Chap. 1
Economics and Economic reasoning Chap. 1
 
how can I sell pi coins after successfully completing KYC
how can I sell pi coins after successfully completing KYChow can I sell pi coins after successfully completing KYC
how can I sell pi coins after successfully completing KYC
 
What website can I sell pi coins securely.
What website can I sell pi coins securely.What website can I sell pi coins securely.
What website can I sell pi coins securely.
 
what is the future of Pi Network currency.
what is the future of Pi Network currency.what is the future of Pi Network currency.
what is the future of Pi Network currency.
 
Falcon Invoice Discounting: Optimizing Returns with Minimal Risk
Falcon Invoice Discounting: Optimizing Returns with Minimal RiskFalcon Invoice Discounting: Optimizing Returns with Minimal Risk
Falcon Invoice Discounting: Optimizing Returns with Minimal Risk
 
一比一原版Birmingham毕业证伯明翰大学|学院毕业证成绩单如何办理
一比一原版Birmingham毕业证伯明翰大学|学院毕业证成绩单如何办理一比一原版Birmingham毕业证伯明翰大学|学院毕业证成绩单如何办理
一比一原版Birmingham毕业证伯明翰大学|学院毕业证成绩单如何办理
 
what is the best method to sell pi coins in 2024
what is the best method to sell pi coins in 2024what is the best method to sell pi coins in 2024
what is the best method to sell pi coins in 2024
 
US Economic Outlook - Being Decided - M Capital Group August 2021.pdf
US Economic Outlook - Being Decided - M Capital Group August 2021.pdfUS Economic Outlook - Being Decided - M Capital Group August 2021.pdf
US Economic Outlook - Being Decided - M Capital Group August 2021.pdf
 
Commercial Bank Economic Capsule - May 2024
Commercial Bank Economic Capsule - May 2024Commercial Bank Economic Capsule - May 2024
Commercial Bank Economic Capsule - May 2024
 
how to sell pi coins in all Africa Countries.
how to sell pi coins in all Africa Countries.how to sell pi coins in all Africa Countries.
how to sell pi coins in all Africa Countries.
 

Accm 2008 Session - Amanda Watlington on Affiliate Marketing and Search