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Youd be wise to consider thepsychology of color when designing The followingyour marketing materials. Be itbusiness card, brochure, web site, information was written byposters or other material, youll be Derrick Dayemaking color choices. Colors not only &enhance the appearance of the item Bead Van Auken-- they also influence our behavior. of brandingstrategyinsider.comYou will do well to consider theimpact that the colors you use willhave on your target audience.
For instance, have you noticed thatmost fast food restaurants aredecorated with vivid reds and oranges?Its no accident that these colors showup so frequently. Studies have shownthat reds and oranges encourage dinersto eat quickly and leave -- and thatsexactly what fast food outlets want youto do. Its also no accident that you see a lot of reds and blacks on adult web sites. These colors are thought to have sexual connotations.
Ever notice that toys, booksand childrens web sitesusually contain large blocks ofbright, primary colors? Youngchildren prefer these colorsand respond more positivelythan they do to pastels ormuted blends.
Notice a trend in topwebsites and their colors?
Black • Authority • Power • Strength • Evil • Intelligence • Thinning / Slimming • Death / Mourning• Purity• Innocence White• Cleanliness• Sense of Space• Neutrality
Red • Energy • Excitement • Intensity • Life • Blood • Love • Romance • Gentle Gray • Warmth • Comfort • Neutral • Timeless • Practical
• Reliability • Security• Stability • Natural• Friendship • Organic• Sadness • Comfort• Warmth• Romance• Love Pink These two colors look great• Gentle combined. Ask• Calming Juicy.• Agitation
0 15% OTHERIf you don’t think 85% ofCOLOR affects shoppers place colormarketing for brands as a primaryand the way people reason for 50 why theymake purchases, purchase a particularcheck this statistic product.out. 85% COLOR 100
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