2. Basic t-shirts
Using basic t-shirts styles in the music video was a clear choice for the music video because
they can be very versatile when portraying a music genre, because by using accessories
different types of jeans whether skinny or baggy you are able to portray a completely
different look. Furthermore, these types of t-shirts we regularly see in music videos, on CD
covers and promotional posters with different types of artists, to demonstrate our music
genre of rnb and urban we would accompany these t-shirts with either tight fitted jeans or
baggy jeans, as well as shoes which are associated with these genres if we wanted to
emphasis the rnb genre we would most likely use high heels, however since we are more
comfortable with the urban genre footwear options would mostly consist of popular brand
trainers, such as vans.
3. Crop tops
This was an original choice for us because recently crop tops were very popular,
especially within the teenage community, therefore we thought by incorporating this
type of style into our music video we would clearly establish our target audience by
relating to the trend at that time. However, due to months we would be filming in this
could no longer be an option because of the weather, for that reason we thought if we
were to use summer style tops in winter it would be to great of contrast using brightly
coloured clothing with a backdrop of which is grey and dull. Also, since the lyrics of the
song evokes a more sad theme it was important to how this through clothing choices
making darker colours a better choice to portray the theme of the song.
4. Sweatshirts
Once more, sweatshirts are also a popular trend in today's society particularly within the
younger generation of teenagers and young adults, which our music video would mostly
want to appeal to. These types of tops were a more realistic option when deciding clothing
options in comparison to the crop tops, because unlike them sweatshirts are more
associated with colder weather, therefore making it a more suitable choice for the music
video. Furthermore, the writing on the sweatshirt which say s ‘love’ would be able to
integrated the theme of love and heart break from the song into the video.
5. Name brand – Hoodies & Cardigans
The decision to used name brand hoodies and jackets
in our music video was because we knew that this was Cardigans can also be versatile in a music video
one of the most typically associated clothing choices depending on the style, whether it is long or
with our genre, also would appeal to both the male cropped, black or coloured, or patterns or not.
and female gender, therefore would in turn widen our Depending on the style it can convey the themes of
target audience from dominantly female. the video, for insistence a black, long cardigan would
Furthermore, UK urban artist such as n-dubz etc, portray the artist to be upset or depressed. Whereas,
would usually wear these in their music video and a bright, patterned, crop cardigan would display
because they have slight similarities with the genre of happiness and joy. Looking at the possibilities we
music, we subtle incorporated these this style in our thought it would be a good choice of clothing to use.
music video.
6. Boyfriend Jeans & Skinny Jeans
Due to the rising popularity with females On the other hand, skinny jeans are used widely
wearing baggy jeans, which were previously only within female rnb artist, because they are tight
linked with predominately males, we thought it fitted it relates to the stereotypes of a sexy
was important to stay current with our choice, female artist. Because rnb is a sub genre of our
for that reason using boyfriend jeans in our song choice we decided to try and connect both
video seemed to be a good choice. the style of boyfriend jeans and skinny jeans, to
relate both current and typical stereotypes of an
urban and rnb artist.
7. Leggings & Shorts
Like the previous outfits we’ve chosen as possible
clothing choices, leggings have also become an
rapid popular choice of clothing with the of age rage Unlike leggings, females wearing denim shorts in
of 16-24, due to increase in expose from female music videos have been used, for many years,
artist in music videos, in genres such as rnb, urban especially because it does signify the sex appeal that
and dance. For example , Rihanna’s 2008 music female rnb artist stereotypically portrays This is
video ‘Rude Boy’ shows a good example of leggings demonstrated in Beyonce’s 2003 music video ‘Crazy
used in a video and then gaining popularity within in love’, this caused denim shorts to become
the general audience. extremely fashionable.
8. Vans
We thought by using vans in our music
video we would definitely establish our
appeal to our target audience which is
youthful. Although previously vans were
considered to be associated with a punk
style, in more recent years have become
more widely used including the within the
urban audiences, making this a clear option
for these to be featured in our music video.
