On 2020 May 1st, Jeroen Jacobs from Oblivion Cloud Control, provided a webinar about Cloud Cost Optimization. Those are the slides used.
Check out the slides and reduce you cloud spend with 35% or more.
Moving from an on-premises environment into AWS is just the start of the journey towards cost optimization. In this session we’ll look at a range of ways in which our customers can understand their costs and increase their return-on-investment: building the business case; selecting the right models for the right workloads; benefiting from tiered pricing aggregation; using data to drive the choice of AWS services; implementation of intelligent auto-scaling; and, where appropriate, re-platforming to make use of new architectural patterns such as Serverless.
Most likely, your organisation is not in the business of running data centers, yet a significant amount of time and money is spent doing just that. AWS provides a way to acquire and use infrastructure on-demand, so that you pay only for what you consume. This puts more money back into the business, so that you can innovate more, expand faster, and be better-positioned to take advantage of new opportunities.
Speaker: Mario Vlachakis, Senior Solutions Architect, AWS
Moving from an on-premises environment to AWS is just the start of the journey toward cost optimization. In this session, we explore how customers can understand their costs and increase their return-on-investment. This includes building a business case; demonstrating how to select the right models for the right workloads; discussing how to take advantage of tiered pricing aggregation; and highlighting how to implement intelligent auto-scaling. It’s all about using data to drive a cost-conscious design approach in architecting for the cloud.
David Lurie, Business Development, Amazon Web Services
Proactive Cost Management for AWS CloudNutanix Beam
Cost is a key pillar of AWS, know about how to proactively track and manage cloud costs. Botmetric Cloud Cost Analytics lets you track and estimate your cloud spend.
On 2020 May 1st, Jeroen Jacobs from Oblivion Cloud Control, provided a webinar about Cloud Cost Optimization. Those are the slides used.
Check out the slides and reduce you cloud spend with 35% or more.
Moving from an on-premises environment into AWS is just the start of the journey towards cost optimization. In this session we’ll look at a range of ways in which our customers can understand their costs and increase their return-on-investment: building the business case; selecting the right models for the right workloads; benefiting from tiered pricing aggregation; using data to drive the choice of AWS services; implementation of intelligent auto-scaling; and, where appropriate, re-platforming to make use of new architectural patterns such as Serverless.
Most likely, your organisation is not in the business of running data centers, yet a significant amount of time and money is spent doing just that. AWS provides a way to acquire and use infrastructure on-demand, so that you pay only for what you consume. This puts more money back into the business, so that you can innovate more, expand faster, and be better-positioned to take advantage of new opportunities.
Speaker: Mario Vlachakis, Senior Solutions Architect, AWS
Moving from an on-premises environment to AWS is just the start of the journey toward cost optimization. In this session, we explore how customers can understand their costs and increase their return-on-investment. This includes building a business case; demonstrating how to select the right models for the right workloads; discussing how to take advantage of tiered pricing aggregation; and highlighting how to implement intelligent auto-scaling. It’s all about using data to drive a cost-conscious design approach in architecting for the cloud.
David Lurie, Business Development, Amazon Web Services
Proactive Cost Management for AWS CloudNutanix Beam
Cost is a key pillar of AWS, know about how to proactively track and manage cloud costs. Botmetric Cloud Cost Analytics lets you track and estimate your cloud spend.
AWS June Webinar Series - Getting Started: Lowering Total Cost of Ownership w...Amazon Web Services
The objective of this webinar is to help customers understand how AWS can help them save money and resources by reducing Total Cost to Ownership (TCO). Comparing cloud costs and economics to on premises and colocation solutions is not always easy and there are multiple factors to take into consideration. In this webinar we will focus on the components of cloud economics, what to measure and we will cover the fundamentals of cost optimization.
Learning Objectives: • Understand the components of TCO analysis • AWS Pricing Fundamentals • Comparing TCO for cloud services vs. on premises/colocation
Who Should Attend: • IT professionals, CIO, Financial Analysts, Consultants
Most likely, your organization is not in the business of running data centers, yet a significant amount of time and money is spent doing just that. Amazon Web Services provides a way to acquire and use infrastructure on-demand, so that you pay only for what you consume. This puts more money back into the business, so that you can innovate more, expand faster, and be better positioned to take advantage of new opportunities.
Molto probabilmente, la tua organizzazione non ha come mandato principalela gestione di data center, anche se una notevole quantità di tempo e denaro viene spesa per farlo. Amazon Web Services mette a disposizione un metodo on-demand per acquisire e utilizzare le infrastrutture, con fatturazione in base al consumo. In questo modo potrai reinvestire nella tua mission aziendale, innovare di più, espandere più rapidamente ed essere nella posizione migliore per usufruire di nuove opportunità.
Speaker: Fabrizio Pappalardo, Partner Director EMEA Public Sector, AWS
The *New* Science Of Choosing AWS Reserved InstancesCloudability
The new AWS Reserved Instance types have fundamentally changed the way companies are managing their RI portfolios.
New payment options and increased levels of commitment require a more iterative cycle of RI purchases and modifications to ensure that you're spending the right amount now and saving the right amount throughout the life of your RIs.
Join our VP of Product Development, Toban Zolman, as he walks through the tools and strategies you'll need to maximize you RI savings and measure the impact these new RI types have on your company's bottom line.
Topics will include:
- The new mechanics of RIs, including the new Upfront, Partial Upfront, and No Upfront types
- Finding the balance between savings and cashflow
- Reducing needless on-demand spending using Reserved Instances
How to get the most out of your cloud - Microsoft Cloud DayCloudyn
Organized by Microsoft Israel R&D Center, this MS cloud event represents the first of its kind for start-ups in Israel. Cloud Day brought thought leaders together, including Cloudyn's CEO, Sharon Wagner, to provide real insights and know-how on all the latest cloud computing.
Azure Cost Management is a native Azure service that helps you analyze costs, create and manage budgets, export data, and review and act on optimization recommendations to save money.
AWS Cost Allocation Using Tags And Linked AccountsCloudability
As AWS usage grows across your company, accurate cost allocation becomes more critical … and more challenging.
AWS provides two powerful tools for segmenting and allocating your AWS costs: tags, and linked accounts. But getting the most out of them requires planning, consistency and buy-in from your team.
In this webinar, we’ll show you the strategies and tools used by some of the largest AWS users in the world to segment, report and control their AWS costs across multiple applications, departments, environments and teams.
Topics include:
- Getting the most out of AWS tags and linked accounts
- Identifying and eliminating untagged resources
- Customizing and automating cost allocation reports
AWS Cloud Kata 2013 | Singapore - Achieving Profitability on AWSAmazon Web Services
Getting from scale to profitability, the question is: How to run lean and continue to grow revenue? How to get to profitability? This session will focus on how to run lean. Attend this session to learn more about:
Total Cost of Ownership (TCO) on the AWS Cloud versus on-premise infrastructure
Smart ways to lower your costs by leveraging various AWS pricing models
The six best practices for "cost aware architecting"
Intended for customers who have (or will have) thousands of instances on AWS, this session is about reducing the complexity of managing costs for these large fleets so they run efficiently. Attendees will learn about common roadblocks that prevent large customers from cost optimizing, tools they can use to efficiently remove those roadblocks, and techniques to monitor their rate of cost optimization. The session will include a case study that will talk in detail about the millions of dollars saved using these techniques. Customers will learn about a range of templates they can use to quickly implement these techniques, and also partners who can help them implement these templates.
Strategies to Optimize Costs Using AWS - AWS May 2016 Webinar SeriesAmazon Web Services
As organizations increase their adoption of AWS cost and control, cost management becomes a fundamental part in a successful journey in adopting the cloud. AWS provides organizations with deep functionality, flexible purchasing options and a growing portfolio of tools to manage and optimize their costs. In this session, we will cover the fundamentals on how to understand the principles of cost optimization, how to leverage best practices, and how to track, monitor and control spend.
Learning Objectives:
• Cost management, cost optimization, lower TCO and increase business value.
AWS June Webinar Series - Getting Started: Lowering Total Cost of Ownership w...Amazon Web Services
The objective of this webinar is to help customers understand how AWS can help them save money and resources by reducing Total Cost to Ownership (TCO). Comparing cloud costs and economics to on premises and colocation solutions is not always easy and there are multiple factors to take into consideration. In this webinar we will focus on the components of cloud economics, what to measure and we will cover the fundamentals of cost optimization.
Learning Objectives: • Understand the components of TCO analysis • AWS Pricing Fundamentals • Comparing TCO for cloud services vs. on premises/colocation
Who Should Attend: • IT professionals, CIO, Financial Analysts, Consultants
Most likely, your organization is not in the business of running data centers, yet a significant amount of time and money is spent doing just that. Amazon Web Services provides a way to acquire and use infrastructure on-demand, so that you pay only for what you consume. This puts more money back into the business, so that you can innovate more, expand faster, and be better positioned to take advantage of new opportunities.
Molto probabilmente, la tua organizzazione non ha come mandato principalela gestione di data center, anche se una notevole quantità di tempo e denaro viene spesa per farlo. Amazon Web Services mette a disposizione un metodo on-demand per acquisire e utilizzare le infrastrutture, con fatturazione in base al consumo. In questo modo potrai reinvestire nella tua mission aziendale, innovare di più, espandere più rapidamente ed essere nella posizione migliore per usufruire di nuove opportunità.
Speaker: Fabrizio Pappalardo, Partner Director EMEA Public Sector, AWS
The *New* Science Of Choosing AWS Reserved InstancesCloudability
The new AWS Reserved Instance types have fundamentally changed the way companies are managing their RI portfolios.
New payment options and increased levels of commitment require a more iterative cycle of RI purchases and modifications to ensure that you're spending the right amount now and saving the right amount throughout the life of your RIs.
Join our VP of Product Development, Toban Zolman, as he walks through the tools and strategies you'll need to maximize you RI savings and measure the impact these new RI types have on your company's bottom line.
Topics will include:
- The new mechanics of RIs, including the new Upfront, Partial Upfront, and No Upfront types
- Finding the balance between savings and cashflow
- Reducing needless on-demand spending using Reserved Instances
How to get the most out of your cloud - Microsoft Cloud DayCloudyn
Organized by Microsoft Israel R&D Center, this MS cloud event represents the first of its kind for start-ups in Israel. Cloud Day brought thought leaders together, including Cloudyn's CEO, Sharon Wagner, to provide real insights and know-how on all the latest cloud computing.
Azure Cost Management is a native Azure service that helps you analyze costs, create and manage budgets, export data, and review and act on optimization recommendations to save money.
AWS Cost Allocation Using Tags And Linked AccountsCloudability
As AWS usage grows across your company, accurate cost allocation becomes more critical … and more challenging.
AWS provides two powerful tools for segmenting and allocating your AWS costs: tags, and linked accounts. But getting the most out of them requires planning, consistency and buy-in from your team.
In this webinar, we’ll show you the strategies and tools used by some of the largest AWS users in the world to segment, report and control their AWS costs across multiple applications, departments, environments and teams.
Topics include:
- Getting the most out of AWS tags and linked accounts
- Identifying and eliminating untagged resources
- Customizing and automating cost allocation reports
AWS Cloud Kata 2013 | Singapore - Achieving Profitability on AWSAmazon Web Services
Getting from scale to profitability, the question is: How to run lean and continue to grow revenue? How to get to profitability? This session will focus on how to run lean. Attend this session to learn more about:
Total Cost of Ownership (TCO) on the AWS Cloud versus on-premise infrastructure
Smart ways to lower your costs by leveraging various AWS pricing models
The six best practices for "cost aware architecting"
Intended for customers who have (or will have) thousands of instances on AWS, this session is about reducing the complexity of managing costs for these large fleets so they run efficiently. Attendees will learn about common roadblocks that prevent large customers from cost optimizing, tools they can use to efficiently remove those roadblocks, and techniques to monitor their rate of cost optimization. The session will include a case study that will talk in detail about the millions of dollars saved using these techniques. Customers will learn about a range of templates they can use to quickly implement these techniques, and also partners who can help them implement these templates.
Strategies to Optimize Costs Using AWS - AWS May 2016 Webinar SeriesAmazon Web Services
As organizations increase their adoption of AWS cost and control, cost management becomes a fundamental part in a successful journey in adopting the cloud. AWS provides organizations with deep functionality, flexible purchasing options and a growing portfolio of tools to manage and optimize their costs. In this session, we will cover the fundamentals on how to understand the principles of cost optimization, how to leverage best practices, and how to track, monitor and control spend.
Learning Objectives:
• Cost management, cost optimization, lower TCO and increase business value.
Intended for customers who have (or will have) thousands of instances on AWS, this session is about reducing the complexity of managing costs for these large fleets so they run efficiently. Attendees will learn about common roadblocks that prevent large customers from cost optimizing, tools they can use to efficiently remove those roadblocks, and techniques to monitor their rate of cost optimization. The session will include a case study that will talk in detail about the millions of dollars saved using these techniques. Customers will learn about a range of templates they can use to quickly implement these techniques, and also partners who can help them implement these templates.
Intended for customers who have (or will have) thousands of instances on AWS, this session is about reducing the complexity of managing costs for these large fleets so they run efficiently. Attendees will learn about common roadblocks that prevent large customers from cost optimizing, tools they can use to efficiently remove those roadblocks, and techniques to monitor their rate of cost optimization. The session will include a case study that will talk in detail about the millions of dollars saved using these techniques. Customers will learn about a range of templates they can use to quickly implement these techniques, and also partners who can help them implement these templates.
Intended for customers who have (or will have) thousands of instances on AWS, this session is about reducing the complexity of managing costs for these large fleets so they run efficiently. Attendees will learn about common roadblocks that prevent large customers from cost optimizing, tools they can use to efficiently remove those roadblocks, and techniques to monitor their rate of cost optimization. The session will include a case study that will talk in detail about the millions of dollars saved using these techniques. Customers will learn about a range of templates they can use to quickly implement these techniques, and also partners who can help them implement these templates.
Intended for customers who have (or will have) thousands of instances on AWS, this session is about reducing the complexity of managing costs for these large fleets so they run efficiently. Attendees will learn about common roadblocks that prevent large customers from cost optimizing, tools they can use to efficiently remove those roadblocks, and techniques to monitor their rate of cost optimization. The session will include a case study that will talk in detail about the millions of dollars saved using these techniques. Customers will learn about a range of templates they can use to quickly implement these techniques, and also partners who can help them implement these templates.
Intended for customers who have (or will have) thousands of instances on AWS, this session is about reducing the complexity of managing costs for these large fleets so they run efficiently. Attendees will learn about common roadblocks that prevent large customers from cost optimizing, tools they can use to efficiently remove those roadblocks, and techniques to monitor their rate of cost optimization. The session will include a case study that will talk in detail about the millions of dollars saved using these techniques. Customers will learn about a range of templates they can use to quickly implement these techniques, and also partners who can help them implement these templates.
Whether you’re a cash-strapped startup or an enterprise trying to optimizing spend, it pays to run cost-efficient architectures on AWS. Come learn about cost planning, monitoring, and optimization strategies, featuring real AWS customer use cases.
Intended for customers who have (or will have) thousands of instances on AWS, this session is about reducing the complexity of managing costs for these large fleets so they run efficiently. Attendees will learn about common roadblocks that prevent large customers from cost optimizing, tools they can use to efficiently remove those roadblocks, and techniques to monitor their rate of cost optimization. The session will include a case study that will talk in detail about the millions of dollars saved using these techniques. Customers will learn about a range of templates they can use to quickly implement these techniques, and also partners who can help them implement these templates.
Intended for customers who have (or will have) thousands of instances on AWS, this session is about reducing the complexity of managing costs for these large fleets so they run efficiently. Attendees will learn about common roadblocks that prevent large customers from cost optimizing, tools they can use to efficiently remove those roadblocks, and techniques to monitor their rate of cost optimization. The session will include a case study that will talk in detail about the millions of dollars saved using these techniques. Customers will learn about a range of templates they can use to quickly implement these techniques, and also partners who can help them implement these templates.
Cloud Economics; How to Quantify the Benefits of Moving to the Cloud - Transf...Amazon Web Services
Most likely, your organization is not in the business of running data centers, yet a significant amount of time and money is spent doing just that. Amazon Web Services provides a way to acquire and use infrastructure on-demand, so that you pay only for what you consume. This puts more money back into the business, so that you can innovate more, expand faster, and be better positioned to take advantage of new opportunities.
Speaker:
Matt Johnson, Solutions Architect, Amazon Web Services
With cloud, you have the flexibility to acquire and use IT resources and services on-demand, which represents a major shift from traditional approaches managing cost. A key first step on your organization’s cloud journey is to establish best practices for cost management in the cloud. AWS' cost optimization techniques help our customers understand cost drivers and effectively manage the cost of running existing application workloads or new ones in the cloud.
With cloud, you have the flexibility to acquire and use IT resources and services on-demand, which represents a major shift from traditional approaches managing cost. A key first step on your organization’s cloud journey is to establish best practices for cost management in the cloud. AWS' cost optimization techniques help our customers understand cost drivers and effectively manage the cost of running existing application workloads or new ones in the cloud.
Achieving Your Department Objectives: Providing Better Citizen Services at Lo...Amazon Web Services
Most likely, your organisation is not in the business of running data centers, yet a significant amount of time and money is spent doing just that. AWS provides a way to acquire and use infrastructure on-demand, so that you pay only for what you consume. This puts more money back into the business, so that you can innovate more, expand faster, and be better-positioned to take advantage of new opportunities.
Fabrizio Pappalardo, Partner Manager, AWS
Intended for the owners of the business side of the equation, this session is about reducing the complexity of managing costs for AWS deployments, ranging from few instances to fleets of hundreds and thousands of instances, so they run efficiently. Attendees will learn about optimization basics, common roadblocks that prevent customers from cost optimizing, tools they can use to efficiently remove those roadblocks, and techniques to monitor their rate of cost optimization when dealing with AWS deployments ranging from few instances to hundreds and thousands of instances. The session will include multiple case studies that will demonstrate how customers implement optimization techniques to reduce their costs.
Getting from scale to profitability, the question is: How to run lean and continue to grow revenue? How to get to profitability? This webinar, the last installment of a four-part webinar series for start-ups, will focus on how to run lean.
Organizations where cloud adoption has matured into broader enterprise deployment are facing the need to better manage and control their costs and expenditures. Cost optimization at scale is a process that involves a number of changes across the business, including technical, organizational and cultural transformation. In this session, you will learn the fundamentals of cost optimization and how this can be used to help your organization drive costs down and still being able to meet capacity, demand and organizational requirements. Key topics being discussed are right sizing services, optimizing purchase models and implementing a culture of cost management.
2. What to expect….
We will introduce our approach for building
the business case for moving to the cloud
and share tips from some of our most
innovative customers who are able to
successfully architect for cost optimization
in order to realize the economics of the
AWS cloud.
4. What is TCO?
Definition: Comparative total cost of ownership analysis (acquisition
and operating costs) for running an infrastructure environment end-to-end
on-premises vs. on AWS.
Used for:
1) Comparing the costs of running an entire infrastructure environment or
specific workload on-premises or in a co-location facility vs. on AWS
2) Budgeting and building the business case for moving to AWS
6. TCO = acquisition costs + operations costs
Hardware—server, rack
chassis PDUs, Tor switches
(+maintenance)
Software—OS,
virtualization licenses
(+maintenance)
Facilities cost
Hardware—storage disks,
SAN/FC switches
Storage admin costs
Network hardware—LAN
switches, load balancer
bandwidth costs
Network admin costs
Server admin virtualization admin4
The diagram doesn’t include every cost item. For example, software costs can include database,
management, and middle-tier software costs. Facilities cost can include costs associated with upgrades,
maintenance, building security, taxes, and so on. IT labor costs can include security admin and application
admin costs.
Space Power Cooling
Facilities cost
Space Power Cooling
Facilities cost
Space Power Cooling
Server costs
Storage costs
Network costs
IT labor costs
1
2
3
illustrative
7. Resources to get you started
AWS TCO Calculator
https://awstcocalculator.com
Case studies and research
http://aws.amazon.com/economics/
11. The four pillars of cost optimization
Right-sizing Reserved
Instances
Increase
elasticity
Measure,
monitor, and
improve
12. Right-sizing
Right-sizing
• Selecting the cheapest instance available
while meeting performance requirements
• Looking at CPU, RAM, storage, and network
utilization to identify potential instances that
can be downsized
• Leveraging Amazon CloudWatch metrics and
setting up custom RAM metrics
Rule of thumb: Right size, then reserve.
(But if you’re in a pinch, reserve first.)
13. Reserved Instances
Commitment level
1 year
3 year
AWS services offering RIs
Amazon EC2
Amazon RDS
Amazon DynamoDB
Amazon Redshift
Amazon ElastiCache
* Dependent on specific AWS service, size/type, and region
14. Reserved Instances
Step 1: RI Coverage
• Cover always-on resources.
Step 2: RI Utilization
• Leverage RI flexibility to increase utilization.
• Merge and split RIs as needed.
Rule of thumb: Target 70–80% always-on
coverage and 95% RI utilization rate.
15. Increase elasticity
Turn off nonproduction instances
• Look for dev/test, nonproduction instances that
are running always-on and turn them off.
Autoscale production
• Use Auto Scaling to scale up and down based
on demand and usage (for example, spikes).
Rule of thumb: Shoot for 20–30% of Amazon EC2
instances running on demand to be able to
handle elasticity needs.
16. Using right-sizing and elasticity to lower cost
More smaller instances vs. fewer larger instances
29 m4.large @ $0.12 /hr
$2,505.60 / mo*
59 t2.medium @ $0.052/hr
$2,208.96 / mo*
*Assumes Linux instances in US-East at 720 hours per month
29. The solution of choice for eCommerce Search,
Navigation and Merchandizing in the Enterprise
30. Fredhopper Cloud Services Product
Fredhopper
Cloud
Services
Query API
Data
API
Business
Configuration
API
PIM
Analyti
cs
CRM
REST endpoints
query.published.live1.fas.eu1.fredhopperservices.com/fredhopper/query/
bm.prepublished.live1. … .com/fredhopper/config/campaigns/fashion/en_US/list?label_id=<ID>
37. Search Box
Instant Search Suggestions
Facet Navigation
Flyout Navigation
Banner
Campaigns
Promotions
… much more
38. Our vision is to be the “most flexible and agile” SaaS-
solution for managing digital merchandising strategies
& brand experiences on a global scale.
41. Adoption and scalability drivers
42
Create, manage and
deliver
engaging cross-channel
product experiences on
a
global scale.
Select, rank and serve
the most relevant
content to the right
person at the
right time
Provide online the level
of personalized,
dynamic, rich experience
of traditional
high-end stores
from International
to Global
from Static Shelf
to Digital Isle
from Transaction
to Experience
42. Large fleet of computing
infrastructure deployed globaly in
production
44. Including RI
amortization and
depending on the RIs
coverage
$ 200-250k
monthly
Ready to be deployed
in 6 of the AWS
regions around the
globe
4/6 Regions
production
Computing resources
steadily growing over
the past 7 years
% Constant
growth
45. We use RIs to obtain a significant
Cost reduction
4
49. Summing it up
50
Around 2000 instances in production, (>5000 vCPUs)
On demand monthly around $ 300k
With 80% RIs we have a $ 150k EC2 cost per month
Savings of 150k per month and around $1.7M per year on EC2 costs
51. Realtime dynamic dashboard of OD vs RI utilization
Rules
RI coverage according to scheme
Usage above RI coverage
RI coverage above usage
Usage outside RI coverage
53. Takeaways from Fredhopper
Cost structures beside cost savings provides a
culture of utilization and cost awareness
It does work! We saved $1.7M last year in EC2
costs
The team is rewarded by those cost reductions: part
of the savings funds innovation and green fields.
60. • Vast selection of software solutions optimized for
AWS
• Flexible Pricing: Hourly, Monthly and Annually
• No cost trials
• 1-Click deployment
• Easy provisioning
• One invoice that includes AWS usage and AWS
Marketplace Software
AWS Marketplace