Google AdWords is an advertising service that allows businesses to display ads on Google and its advertising network. Advertisers only pay when people click their ads, allowing them to control advertising costs. Some key advantages of Google AdWords include its ability to reach a large audience, its cost-effectiveness through the pay-per-click model, its timing of displaying ads when users are actively searching online, and its flexibility to quickly update ad campaigns. AdWords includes different types of ads like search ads, display ads, and YouTube ads. It also offers tools like the keyword planner to help advertisers identify relevant keywords and the remarketing feature to retarget ads to past website visitors.
To get the most out of your PCC campaign its important to familiarize yourself with the terminology used by professionals. We've put together a PCC Terminology handbook to help you maximize your online marketing efforts.
Guide to Programmatic Media buying for recruitment. Top tips, explanation of strategic uses, examples of how ads are targeted and all the important terms decoded.
We continuously support our ad-agency clients, and are forever looking for new innovative ways to do that.
One way is through our Demystify Digital Guides. This is the second instalment in the series and focuses on Programmatic Radio.
To get the most out of your PCC campaign its important to familiarize yourself with the terminology used by professionals. We've put together a PCC Terminology handbook to help you maximize your online marketing efforts.
Guide to Programmatic Media buying for recruitment. Top tips, explanation of strategic uses, examples of how ads are targeted and all the important terms decoded.
We continuously support our ad-agency clients, and are forever looking for new innovative ways to do that.
One way is through our Demystify Digital Guides. This is the second instalment in the series and focuses on Programmatic Radio.
Social.com Case Study - Agency with Major Auto Brand AdvertiserSocial.com
Case Study of one of the most innovative European Digital Agencies and their work driving test drives and purchases for one of the world's leading automotive brands. This is brought to you by Social.com, the ad technology platform of Salesforce.
Google Display Network (GDN) : Building Brand Engagement Vũ Văn Hiển
This study will help advertisers and agencies make more-informed creative decisions about digital advertising. Readers will learn which ad formats can be used to reach specific branding goals as well as gain a better understanding of the impact on brand results of showing more ads to the same audience through greater frequency. In addition, we offer best practices and advice for how to make the most of any format.
This presentation will covered the display advertising ecosystem & how display bought & sold, including overview of key players & concepts like, Real Time Bidding, Ad Exchanges, Demand Side Platforms, Data Management Platforms & Ad Servers.
OPTIMIZE YOUR BUSINESS WITH SUCCESSFUL ONLINE ADVERTISING & ADWORDS GENERATIONE-List Hunter
Successful advertising stimulates prospects into action, inciting sales. And Advertising Promotions service helps you to increase sales by endorsing your products through effective ad copies that can invoke the emotional chords of your audience into buying your products or services.
101 guide to the basics of paid social media, complete with platform (Facebook, Twitter, YouTube, Vine, Outbrain, Tumblr & Snapchat) average spend and content size requirements for campaigns.
What is Google Lightbox and Rich Media Ads?
Google Ads is always evolving, like much of the digital marketing landscape. People want to engage brands, and they are more open to embracing exciting content like videos and games.
With that being the case, rich media ads are fast becoming an essential part of the modern PPC manager’s toolkit. Relying on text ads alone is leaving a lot of opportunity on the table.
There is a higher chance of conversion for your potential customers when Ads are shown i.e., they interact using the PPC (Pay Per Click) model
Another two stats that was intriguing is that sales were affected negatively, when there were No Ads and the rate of conversion was quite significant when Ads were shown
Google Adwords lanza nuevas campañas para usuarios multipantalla con las que los anunciantes tendrán la oportunidad de optimizar el rendimiento publicitario de sus anuncios, permitiendo nuevas segmentaciones y asignaciones de presupuesto.
Más información en http://www.t2o.es/blog/marketing-en-buscadores/campanas-google-adwords/
Social.com Case Study - Agency with Major Auto Brand AdvertiserSocial.com
Case Study of one of the most innovative European Digital Agencies and their work driving test drives and purchases for one of the world's leading automotive brands. This is brought to you by Social.com, the ad technology platform of Salesforce.
Google Display Network (GDN) : Building Brand Engagement Vũ Văn Hiển
This study will help advertisers and agencies make more-informed creative decisions about digital advertising. Readers will learn which ad formats can be used to reach specific branding goals as well as gain a better understanding of the impact on brand results of showing more ads to the same audience through greater frequency. In addition, we offer best practices and advice for how to make the most of any format.
This presentation will covered the display advertising ecosystem & how display bought & sold, including overview of key players & concepts like, Real Time Bidding, Ad Exchanges, Demand Side Platforms, Data Management Platforms & Ad Servers.
OPTIMIZE YOUR BUSINESS WITH SUCCESSFUL ONLINE ADVERTISING & ADWORDS GENERATIONE-List Hunter
Successful advertising stimulates prospects into action, inciting sales. And Advertising Promotions service helps you to increase sales by endorsing your products through effective ad copies that can invoke the emotional chords of your audience into buying your products or services.
101 guide to the basics of paid social media, complete with platform (Facebook, Twitter, YouTube, Vine, Outbrain, Tumblr & Snapchat) average spend and content size requirements for campaigns.
What is Google Lightbox and Rich Media Ads?
Google Ads is always evolving, like much of the digital marketing landscape. People want to engage brands, and they are more open to embracing exciting content like videos and games.
With that being the case, rich media ads are fast becoming an essential part of the modern PPC manager’s toolkit. Relying on text ads alone is leaving a lot of opportunity on the table.
There is a higher chance of conversion for your potential customers when Ads are shown i.e., they interact using the PPC (Pay Per Click) model
Another two stats that was intriguing is that sales were affected negatively, when there were No Ads and the rate of conversion was quite significant when Ads were shown
Google Adwords lanza nuevas campañas para usuarios multipantalla con las que los anunciantes tendrán la oportunidad de optimizar el rendimiento publicitario de sus anuncios, permitiendo nuevas segmentaciones y asignaciones de presupuesto.
Más información en http://www.t2o.es/blog/marketing-en-buscadores/campanas-google-adwords/
Ipswich-based bespoke digital agency Crafted guides you through the basics of remarketing, including how it works, examples of how you can use remarketing via AdWords and real-life case studies.
This presentation guides you through Google's PPC advertising platform. It will show you a step by step how to create your first AdWords compaign.
For more presentations on digital marketing, please follow me.
In this Brown Bag about Google AdWords, you can learn more about:
- Digital Marketing
- ZMOT
- Advantages
- SEO vs PPC
- Search and Display Network
- Account Structure
- Ad Extensions
- Remarketing
- YouTube
Vorian Agency PPC Google Adwords Seminar 2015Vorian Agency
In this seminar we’ll work through the ins and outs of Google Adwords, to explain how Pay Per Click (PPC) advertising can work for your business.
Things you can learn include:
What is PPC?
Introduction to Campaigns and Ad Groups
Creating an Advert
Editorial Guidelines
Keywords; Broad, Phrase & Exact Match
Bidding and Traffic Estimation
Account Configuration
Competitor Analysis
Negative Keywords
Ad Extensions
Integrating with Google Analytics
Conversion Tracking
Remarketing
Piles _ Symptoms, Causes and Treatment.pptxAneenaBinoy2
Hemorrhoids (HEM-uh-roids), also known as piles, are swollen veins in the anus and lower rectum that resemble varicose veins. Hemorrhoids can form inside the rectum (internal haemorrhoids) or beneath the skin near the anus (external hemorrhoids).
When we hear the term graphic design — each of us has different associations. Someone considers web design and mobile applications first, while another considers business cards and brochures, while yet another considers packaging design and brand identification. Because graphic design relies on the visual interpretation of a message as a communication skill. It can be psychological, digital, or any combination of the two. Graphic design has become an essential aspect of every organisation in today’s competitive market. It is critical because by integrating technology, aesthetics, and creative thinking, you can transmit a message that will be remembered by your audience.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
3. Slide 3
What is Google?
• Google has a search engine that will gather, sort &
report information from the Internet, based on your
topic of interest
• But, Google also offers a lot more than search alone…
4. Slide 4
AdWords (Google AdWords)
Is an advertising service by Google for businesses
wanting to display ads on Google and
its advertising network.
The AdWords program enables businesses to set a
budget for advertising and only pay when people click
the ads. The ad service is largely focused on keywords.
6. Slide 6
Advantages : Reach
Claims that about 80% of internet users alone and
uncountable browsers abroad can be reached through
its advertising on the Google Search Engine. This is a
powerful advantage when on a budget but need to
reach as many people as possible to get the fastest
returns.
7. Slide 7
Advantages : Cost
In a word, manageable. Cost is a primary concern for
companies, and here Google’s strategy makes it easy for
the user to control their costs. Google only charges
clients of Adwords for every click on the client website.
There is no minimum cost for usage and the client can
specify how much their budget is per day between 1 US
cent to $100 dollars per click.
8. Slide 8
Advantages : Timing
Adwords places the advertiser in the right place at the
right time. The customer is on Google looking for
something to answer a question or to find out something
about an item. This places the browser in a mood that is
open to selling offers. Adverts are where selling
decisions are constantly being made.
9. Slide 9
Advantages : Flexibility
Adwords can get up on the web in as little as 15 minutes.
When trends in consumer behavior change, advertisers
on Adwords are agile enough to change with them at the
turn of a dime. Changing Adwords is free. Furthermore,
Google is present in other geographical locations and
languages. Adwords can also specifically target these
users depending on the campaign.
10. Slide 10
TYPES OF ADWORDS?
Search ads
Display Ads
You tube Ads
11. Slide 11
Types of adwords : Search
ads
The most familiar to people.
They are the ads that appear at the top or along the sides
of the Google search results page based on your search
query.
These text ads can also appear in Google Shopping, or
Google Maps when someone searches on your keywords.
13. Slide 13
Types of adwords : Display
Ads
Everyone is familiar with banner ads on news sites, forums,
and blogs,
place display ads on a huge network of sites across the
internet.
Ads on the Google Display Network reach people across all
types of content on over 2 million sites—from small
niche blogs to sites with millions of daily views.
15. Slide 15
Types of adwords : YOUTUBE
TrueView video discovery ads can appear next
to YouTube videos, on YouTube search results, on video
plays onYouTube channels and Watch pages, and on
publisher sites across the Display Network.
18. Slide 18
Landing Page
a web page which serves as the entry point for a
website or a particular section of a website.
landing pages are focused on a single objective that
matches the intent of the ad that your visitors clicked
on to reach your page.
21. Slide 21
PPC "Pay Per Click".
From the advertisers point of view this is called CPC
"Cost Per Click",
This is an amount of money you will pay every time a
visitor clicks one of your adverts.
22. Slide 22
PPC Cont..
PPC is good when your visitors are easily tempted to
follow links that looks like something they are looking
for.
If your users/visitors are experienced in using the web,
this method might not work, as they will be "immune"
and quite possibly ignore the adverts.
23. Slide 23
PPA “Pay Per Action/Acquisition".
PPA indicates this is an amount of money that you pay
every time your advert on a site leads to a purchase or
other action at the advertisers end.
If a visitor clicks your advert and hereafter buys
something from the advertiser, then you will get paid as
well.
24. Slide 24
PPA Cont..
The size of these payments are substantially larger than
what you earn on PPC, but they are also that more
infrequent. The payment is often measured as
percentage of the total sale.
On the other hand PPA is called CPA "Cost Per Action", if
your are an advertiser On the other hand PPA is called
CPA "Cost Per Action", if your are an advertiser.
25. Slide 25
PPM "Pay Per thousand
impressions"
This means that every time an advert has been displayed a
thousand times you will get paid/have to pay
Notice that this is impressions and not clicks, which means
that your visitors do not have to click before any
payments will be coming your way.
26. Slide 26
PPM Cont..
PPM can be beneficial if your users are not willing to
click your adverts.
PPM is especially good when you have a high number of
visitors who come and go often, without looking to
much into your content. Unfortunately there are very
few affiliate networks that offer PPM.
27. Slide 27
maximum cost-per-
click bid(max. CPC bid)
that's the highest amount that you're willing to pay for a
click on your ad.
28. Slide 28
Daily budget
Definition. An amount that you set for each ad
campaign to specify how much, on average, you'd like
to spend each day. You set an averagedaily budget for
each AdWords campaign, and then the system will aim
to show your ads as much as possible until
your budget is met.
29. Slide 29
Clickthrough rate (CTR)
is the number of clicks that your ad receives divided by
the number of times your ad is shown: clicks ÷
impressions = CTR. For example, if you had 5 clicks and
1000 impressions, then your CTR would be 0.5%. Each of
your ads and keywords have their own CTRs that you
can see listed in your account.
30. Slide 30
View-through conversion
occurs when someone sees your ad, does not click it
and then converts later via another means (organically
or socially or something else). It's basically an attempt
to measure and attribute the efficacy of an impression
on a display site, even when a user doesn't click
31. Slide 31
Audience targeting
allows you to be more accurate when choosing who sees
your ads. In AdWords Editor, you can download, view,
and assign existing audiences, including remarketing
lists, custom combination lists, and interest categories.
However, to create new audiences
32. Slide 32
Audience interests targeting
You can add audience targeting to ad groups in your
Display Network and TrueView video campaigns to reach
people interested in products and services similar to
those your business offers -- even when these people
are browsing websites, using apps, or watching videos
not directly related to your products and services. By
doing so, you can help boost your campaigns’
performance.
34. Slide 34
Interests targeting : Affinity
audiences
These audiences were built for businesses currently
running a TV ad who would like to extend the reach of a
TV campaign to an online context for an efficient price.
35. Slide 35
Interests targeting : Custom
affinity audiences
With custom affinity audiences, advertisers can create
audiences that are more tailored to their brands,
compared to our broad, TV-like affinity audiences. For
example, rather than reaching Sports Fans, a running
shoe company may want to reach Avid Marathon Runners
instead.
36. Slide 36
Interests targeting : In-market
audiences
Select from these audiences to find customers who are
in the market, which means that they are researching
products and are actively considering buying a service
or product like those you offer. In-market audiences are
available to advertisers in all AdWords languages.
37. Slide 37
Interests targeting :
Demographic Targeting
targeting audience into more specific groups. Some
commonly used demographics include gender , age ,
location , languages known , annual income , parental
status etc
38. Slide 38
Keywords
A keyword is generally a word or phrase that is a topic
of significance. Searchers use keywords as a way to
identify and verbalize their problem or topic in which
they're looking for more information.
39. Slide 39
keywords in Adwords?
Keywords are words or phrases that are used to match
your ads with the terms people are searching for.
Selecting high quality, relevant keywords for your
advertising campaign can help you reach the customers
you want, when you want.
40. Slide 40
Negative keywords
Negative keywords let you exclude search terms from
your campaigns.
For example, when you add "free" as a negative
keyword to your campaign or ad group, you tell
AdWords not to show your ad for any search containing
the term "free." On the Display Network, your ad is less
likely to appear on a site when yournegative
keywords match the site's content.
41. Slide 41
How do you exclude words
from Google search?
sometimes you want to refine your results
by excluding pages that include a specific word. You
can exclude words from your search by using the -
operator; any word in your query preceded by the - sign
is automatically excludedfrom the search results.
42. Slide 42
Long tail keyword?
Are those three and four keyword phrases which are
very, very specific to whatever you are selling. You see,
whenever a customer uses a highly specific search
phrase, they tend to be looking for exactly what they
are actually going to buy.
43. Slide 43
Adwords keyword Planner
is a free AdWords tool for new or experienced
advertisers that’s like a workshop for building
new Search Network campaigns or expanding existing
ones. You can search for keyword and ad group ideas,
see how a list of keywords might perform, and even
create a new keyword list by multiplying several lists of
keywords together.
Keyword Planner can also help you choose competitive
bids and budgets to use with your campaigns.
44. Slide 44
Three methods of keyword
planning in ad words
By Keyword: you can type in a word or phrase relevant
to your business
By Landing Page: by entering a landing page on your
site (or any competitor’s webpages, for that matter),
the Keyword Planner will scan and infer keywords that
are relevant to those pages
By Product Category: you can select from one of
thousands of pre-defined keyword categories
45. Slide 45
Benefit of keyword planner 1
Research keywords. Need help finding keywords to add
to a new campaign? Or, maybe you want to find
additional keywords to add to an existing campaign.
You can search for keyword and ad groups ideas based
on terms that are relevant to your product or service,
your landing page, or different product categorie
46. Slide 46
Benefit of keyword planner 2
Get historical statistics and traffic forecasts. Use
statistics like search volume to help you decide which
keywords to use for a new or existing campaign. Get
forecasts, like predicted clicks and estimated
conversions, to get an idea of how a list of keywords
might perform for a given bid and budget. These
forecasts can also help guide your decision on which
bids and budgets to set.
47. Slide 47
Lightbox Ads
are high-impact ad experiences that let you embed a
stunning piece of content—such as a video, catalog or
game—into a standard, scalable ad unit. When a user
chooses to engage by hovering the cursor over
the ad for two seconds, the ad then expands into a near
full-screen canvas.
48. Slide 48
Adwords Remarketing
lets you show ads to people who have visited your
website or used your mobile app before. When people
leave your website without buying anything, for
example, remarketing helps you reconnect with them
by showing relevant ads as they browse the web, as
they use mobile apps, or as they search on Google.
49. Slide 49
How much does re marketing
cost?
Cost. The price tag for remarketing is much lower than
a standard pay per click search campaign. While a
Google PPC search ad could have an average cost per
click of $2-$3, a remarketing ad has an average cost
of $0.25-$0.60.
50. Slide 50
Purpose of remarketing
For example you may wish to target visitors that viewed
a particular page or section on your website but didn't
make a purchase or complete and enquiry form.
51. Slide 51
How Does Google Remarketing
Work?
Google remarketing code tags visitors through browser
cookies
Remarketing works by placing cookies on your website
visitors machine when they meet your criteria. Their
cookie ID is added to your remarketing list. You can
have multiple lists with a range of different criteria.
52. Slide 52
dynamic remarketing?
Remarketing allows you to show ads to people who
have previously visited your website or used your mobile
app. Dynamic remarketing takes this a step further,
letting you show previous visitors ads that contain
products and services that they viewed on your website.