Optimizarea Landing Page-urilor

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Optimizarea Landing Page-urilor -a/b testing: intro to a/b testing, google website optimizer -cms: pagini dinamice(dynamic keyword insertion) -asistent online/support online (online chat) -asistenta la iesirea din pagina -tracking conversii la nivel de ora -realtime analytics -advanced in-page web analytics Prezentare sustinuta la intalnirea Seo World Coffee pe 08 noiembrie 2009, Orange Concept Store

Business Technology

Cum se poate optimiza un Landing Page ? ,[object Object],[object Object],[object Object]

Exemplu de optimizare a landing page-ului Copyright Google

a/b testing folosind Google Website Optimizer

Pagini dinamice (dynamic keyword insertion)

asistenta online in timp real (online chat) Copyright Livechat Software

Automated virtual sales/agent + automatizare + script pre-programat + cross-selling & up-selling (se pot oferi cupoane de reduceri, oferte speciale) + culegere feedback + sondare - intruziv - script pre-programat -rata de raspuns relativ mica Copyright intellichat.com

Advanced in-page web analytics ,[object Object],[object Object],[object Object]

Optimizarea traficului: Real-time analytics + raportare rapida vs Google Analytics + analiza imediata a palniei de conversie + poti sa iei decizii privind campaniile de marketing la cateva ore de la pornirea lor vs 24 ore(GA) - Costuri lunare Copyright getclicky.com

Optimizarea traficului: Furnizori real time analytics (nov’09) Copyright getclicky.com

Optimizarea traficului: Tracking conversii la nivel de ora (AdWords day parting) ,[object Object],[object Object]

Q&A ,[object Object],[object Object],[object Object],Designated trademarks and brands are the property of their respective owners.

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