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BigQuery Without Analytics 360 - Measurefest 2019 - Adam Englebright

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Adam's talk from Measurefest 2019

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BigQuery Without Analytics 360 - Measurefest 2019 - Adam Englebright

  1. 1. BigQuery Without Analytics 360 Adam Englebright adam@measurelab.co.uk Senior Analytics Specialist @measurelab
  2. 2. Introduction What seems to be the problem here?
  3. 3. Data Collection How do we gather that data
  4. 4. Pipelines! Transferring the data into BigQuery
  5. 5. BigQuery Getting it set up
  6. 6. Cool Stuff What can you do with it?
  7. 7. A single source for all your data BigQueryWebsite CRM
  8. 8. Closing the loop Machine learning Digital Presence ` Customer segmentation Propensity models Recommendation engine Automation & activation
  9. 9. Segmentation Segmentation based on online behaviour and/or CRM data ● Understanding how your website is used ● Site personalisation ● Remarketing ○ Personalised emails ○ Display advertising
  10. 10. Propensity models Propensity models based on online behaviour and/or CRM data ● Site personalisation ● Remarketing
  11. 11. Recommendation engine
  12. 12. Automation and activation ● Machine learning ● Remarketing ● Real-time bidding ● Email triggering
  13. 13. GA → BigQuery
  14. 14. Thanks ever-
  15. 15. Oh No aaahhhhh
  16. 16. Firebase!
  17. 17. Firebase Blaze
  18. 18. BigQuery For Free sort of
  19. 19. Thanks everyone 👍 for real this time Adam Englebright adam@measurelab.co.uk Senior Analytics Specialist @measurelab

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