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Google-Analytics-101-Mantuls.pptx
- 2. Agenda • What is Google Analytics? • How Do You Get Started? • What Can You Learn From Google Analytics? • How Can Google Analytics Help Your Business?
- 3. What is Google Analytics? Google Analytics Google Analytics is a service offered by Google that generates detailed statistics about a website’s traffic and traffic sources and measures conversions and sales. It’s the most widely used website statistic service. The basic service is free of change and a premium version – Google Analytics 360 -- which is available for a fee.
- 4. Why Use Google Analytics?
- 5. What does Google Analytics tell me? What do people do while on my site? How does all of my marketing work together? Where do users come from? How do people find my site?
- 6. How Do I Get Started With Google Analytics Set up a Google Account – If you have a Gmail account, then you have a Google Account. Add the Tracking Code to your website – A small piece of javascript that should be installed in the <Head> tag of your site so it appears on every page. Install Google Tag Assistant (A Chrome Extension) to verify the Installation
- 8. Google Analytics – Metric Definitions
- 9. Google Analytics - Reports Real Time – current website activity Audience – who visited the site Acquisition – how did they discover your site Behavior – what did they do while on the site Conversions – measuring results
- 10. Google Analytics – Real Time Report Real Time – current website activity
- 11. Google Analytics – Real Time Report
- 12. Google Analytics – Audience Report Audience – who visited the site
- 13. Google Analytics – Audience Report
- 14. Google Analytics – Audience Report Country State City Metro
- 15. Google Analytics – Audience Report New vs. Returning Users
- 16. Google Analytics – Audience Report Frequency & Recency
- 17. Google Analytics – Audience Report Browser & OS
- 18. Google Analytics – Audience Report Mobile – Device Type
- 19. Google Analytics – Acquisition Report Acquisition – how visitors discovered your site
- 20. Google Analytics – Acquisition Report
- 21. Google Analytics – Default Channels Direct Organic Search Referral Paid Search Social Email Display Other www.herbaban.com Clicks on Non-Paid Listings on Google, Yahoo & Bing Traffic from other websites Visits from clicks on paid search ads (SEM) Visits from social media Any clicks from your email blast / e-newsletter Visits from clicks on your digital display campaign Catch all bucket!
- 22. Google Analytics – Acquisition Report
- 23. Google Analytics – Acquisition Report
- 24. Google Analytics – Acquisition Report
- 25. Google Analytics – Campaign URLs To help Google Analytics correctly organize your data for campaigns – use UTM codes within your URL links Example Campaign URL: www.masslivemedia.com?utm_source=facebook&utm _medium=cpc&utm_campaign=masslivewnegives Notes about UTMs and Campaign URLs UTM Codes are Case Sensitive Maintain Consistency from Custom URL to Custom URL for the same campaign Test your links before using them in campaigns. Google UTM Builder: https://ga-dev-tools.appspot.com/campaign-url-builder/
- 26. Google Analytics – Acquisition Report
- 27. Google Analytics – Behavior Report Behavior – what did they do while on the site
- 28. Google Analytics – Behavior Report
- 29. Google Analytics – Behavior Report
- 30. Google Analytics – Behavior Report
- 31. Google Analytics – Conversions Report Conversions – how is site moving your business forward?
- 32. Google Analytics – Conversions Report Examples of On-Site Goal Conversions Contact Us Page Form Fill Time Spent on Site Number of Pages Viewed
- 33. Google Analytics – Conversion Report
- 34. Google Analytics – Conversions Report Last Click Attribution Model Display Paid Search Ad Organic Direct KPI
- 35. Google Analytics – Top Conversion Paths
- 36. Google Analytics – Setting Up Views
- 37. Google Analytics – Additional Considerations Initial Set Up - Views
- 38. Google Analytics – Additional Considerations Initial Set Up - Views Best Practices: Create two new views, a “Test View” and “Master View” for all your reporting
- 39. Google Analytics – Additional Considerations Initial Set Up – Filtering a View
- 40. Google Analytics – Additional Considerations Initial Set Up – Filtering a view Best Practices: Filtering Internal Traffic - Change filter name to “Exclude Internal Traffic” - Select Filter Type “Predefined” - Then Select “Exclude”, “traffic from the IP addresses, “that are equal to”
- 41. Google Analytics – Additional Considerations Initial Set Up – Filtering a view
- 42. Google Analytics – Additional Considerations Filter out Bots in Settings
- 43. Google Analytics – Resources
- 44. Consider Google Analytics Individual Qualification https://analytics.google.com/analytics/academy/
- 45. Nuhun
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- Insights about what is happening with your website that can give you actionable insights about your business and your customers that can influence actions you take both on and off of your website.
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- We’ll take a look at the most commonly used fields in Google Analytics 101. Some additional fields may be covered in 201 too.
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- We’ll take a look at the most commonly used fields in Google Analytics 101. Some additional fields may be covered in 201 too.
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