The document summarizes a presentation about a program called "Flock of Birds" that helps small and medium enterprises (SMEs) in Singapore expand into the Shanghai market in China. The program is spearheaded by International Enterprise Singapore and involves SMEs coming together to open a concept store in Shanghai. It outlines the three phases of the program - pre-execution, execution, and post-execution. It also discusses the importance of communication between the SMEs and outlines a system called "Weave of Efficient Businesses" that integrates point-of-sale, email, and inventory tracking to facilitate coordination. Potential limitations and future developments are also briefly touched on.
Article The Strategy Accelerator - Which businessmodels and strategies are va...Alfred Griffioen
How to improve your businessmodel and find an attractive position in the value chain or value network. How valid are the strategies of Porter, Treacy & Wiersema and the BCG portfolio matrix in this internet age and globalised world? The strategy accelerator gives a concise alternative, combining the Resource Based View and strategic marketing.
This document discusses customer relationship management and consulting. It introduces a consulting firm called Solution INBOX that specializes in customer marketing analysis, relationship management, and developing customer relationship tools. The document outlines Solution INBOX's services, including data management, customer behavior analysis, relationship marketing, and consulting. It emphasizes developing an in-depth understanding of customers to better influence their relationships with companies.
The document summarizes various theories on the sources of competitive advantage and firm performance, including neoclassical, Bain-type IO, Schumpeter, Chicago School, Coase/Williamson, and the resource-based view. It discusses how Michael Porter built upon these theories in his five forces framework to analyze competition and strategy. Porter's five forces model examines the threat of new entrants, power of suppliers and buyers, substitute products, and industry rivalry to determine a firm's profitability. The document also contrasts Porter's view of competition as a "win-lose" concept with the idea of "coopetition" where firms can find "win-win" opportunities through cooperation.
The document summarizes key findings from IBM's 2011 Global Chief Marketing Officer Study, which interviewed over 1,700 CMOs from 19 industries and 64 countries. The study found that 79% of CMOs expect complexity to increase significantly in the next 5 years but only 48% feel prepared to handle that complexity. The document outlines strategies for CMOs to adapt, including delivering value to empowered customers, fostering lasting customer connections, and capturing value through advanced analytics. It provides examples of how IBM is helping clients implement these strategies to transform their marketing functions and adapt to changing times.
EY Growing Beyond: How high performers are accelerating ahead Nov 2012Stephan Kuester
Working closely with businesses across the globe we see an ever increasing gap emerging between high and low performers and have identified key approaches the high performers have been taking to achieve sustainable growth. Certain key strategies emerge that are at the heart of business success with four key drivers that remain throughout: customer reach, operational agility, cost competitiveness and stakeholder confidence. You may find these insights helpful when discussing your own strategy for future growth.
This document discusses the importance of branding during an economic downturn or recession. It notes that brands can be a company's most resilient asset during challenging times. While recessions negatively impact many businesses, some companies have gained market share when competitors pulled back on marketing. The document advocates effective brand management rather than just maintaining or increasing marketing expenditures. It argues that brands provide value by influencing consumers, investors, and employees. The document also notes that brand value accounted for 33% of market capitalization for top brands in 2001, growing to 38% during the recession, demonstrating the strategic importance of brands.
The document provides an overview of pricing models and considerations for B2B and B2C SaaS companies. It discusses three main factors that influence pricing: profit pools, cost structure, and industry stage of development. It also covers internal pricing factors like customer base, costs, and cost of capital. The document provides guidance on pricing to capture value, elasticity, pricing strategies, two-sided markets, and pioneer customer pricing.
This document discusses what it means to be a CEO and provides advice from various CEOs on important leadership qualities. It encourages the reader to be CEO for a day by following a CEO methodology that involves dedicating time to important tasks, accepting change as part of daily work, and continually adapting to new challenges while motivating others and ensuring clear vision and integrity. The document advocates reinventing oneself to change the world.
Article The Strategy Accelerator - Which businessmodels and strategies are va...Alfred Griffioen
How to improve your businessmodel and find an attractive position in the value chain or value network. How valid are the strategies of Porter, Treacy & Wiersema and the BCG portfolio matrix in this internet age and globalised world? The strategy accelerator gives a concise alternative, combining the Resource Based View and strategic marketing.
This document discusses customer relationship management and consulting. It introduces a consulting firm called Solution INBOX that specializes in customer marketing analysis, relationship management, and developing customer relationship tools. The document outlines Solution INBOX's services, including data management, customer behavior analysis, relationship marketing, and consulting. It emphasizes developing an in-depth understanding of customers to better influence their relationships with companies.
The document summarizes various theories on the sources of competitive advantage and firm performance, including neoclassical, Bain-type IO, Schumpeter, Chicago School, Coase/Williamson, and the resource-based view. It discusses how Michael Porter built upon these theories in his five forces framework to analyze competition and strategy. Porter's five forces model examines the threat of new entrants, power of suppliers and buyers, substitute products, and industry rivalry to determine a firm's profitability. The document also contrasts Porter's view of competition as a "win-lose" concept with the idea of "coopetition" where firms can find "win-win" opportunities through cooperation.
The document summarizes key findings from IBM's 2011 Global Chief Marketing Officer Study, which interviewed over 1,700 CMOs from 19 industries and 64 countries. The study found that 79% of CMOs expect complexity to increase significantly in the next 5 years but only 48% feel prepared to handle that complexity. The document outlines strategies for CMOs to adapt, including delivering value to empowered customers, fostering lasting customer connections, and capturing value through advanced analytics. It provides examples of how IBM is helping clients implement these strategies to transform their marketing functions and adapt to changing times.
EY Growing Beyond: How high performers are accelerating ahead Nov 2012Stephan Kuester
Working closely with businesses across the globe we see an ever increasing gap emerging between high and low performers and have identified key approaches the high performers have been taking to achieve sustainable growth. Certain key strategies emerge that are at the heart of business success with four key drivers that remain throughout: customer reach, operational agility, cost competitiveness and stakeholder confidence. You may find these insights helpful when discussing your own strategy for future growth.
This document discusses the importance of branding during an economic downturn or recession. It notes that brands can be a company's most resilient asset during challenging times. While recessions negatively impact many businesses, some companies have gained market share when competitors pulled back on marketing. The document advocates effective brand management rather than just maintaining or increasing marketing expenditures. It argues that brands provide value by influencing consumers, investors, and employees. The document also notes that brand value accounted for 33% of market capitalization for top brands in 2001, growing to 38% during the recession, demonstrating the strategic importance of brands.
The document provides an overview of pricing models and considerations for B2B and B2C SaaS companies. It discusses three main factors that influence pricing: profit pools, cost structure, and industry stage of development. It also covers internal pricing factors like customer base, costs, and cost of capital. The document provides guidance on pricing to capture value, elasticity, pricing strategies, two-sided markets, and pioneer customer pricing.
This document discusses what it means to be a CEO and provides advice from various CEOs on important leadership qualities. It encourages the reader to be CEO for a day by following a CEO methodology that involves dedicating time to important tasks, accepting change as part of daily work, and continually adapting to new challenges while motivating others and ensuring clear vision and integrity. The document advocates reinventing oneself to change the world.
The document discusses what it takes to be an effective CEO based on quotes and advice from current and past CEOs. It outlines 10 key CEO characteristics such as dedicating time to important matters, accepting change, adapting to challenges, communicating effectively, motivating teams, ensuring vision and clear objectives, working collaboratively, finding resilience, leading by example, and acting with integrity. The document encourages the reader to reinvent themselves, change the world, and become the CEO of their own life by applying these leadership qualities.
Este documento contiene una lista de cinco enlaces a sitios web sobre la biografía del filósofo Jean-Jacques Rousseau. Los enlaces llevan a páginas en español que ofrecen información biográfica básica sobre la vida y obras de Rousseau.
The document summarizes the key points from a presentation given by Salena Rabidoux about her role as an education technology liaison at UNCW. Some of the main topics covered include the most common employers and job titles for MIT graduates, Rabidoux's daily work driving teaching and research initiatives, developing workshops for K-12 teachers on topics like classroom management and integrating technology, the technologies used at UNCW, and how the education field has changed over the last decade with the rise of new technologies.
The document lists the days of the week in columns with Monday starting on the left and Sunday ending on the right. Under each day is a number in ordinal form (1st, 2nd, etc.) identifying its place within the week. This repeats for 7 days with Monday through Sunday each having their own row and ordinal number listed below.
Osmosix is a well-funded startup working to revolutionize cloud computing by making clouds application aware, self-managed, policy-driven, and easy to use, led by an experienced team from companies like VMware, Oracle, and McAfee. They are looking for bright engineers and product managers to help them achieve their goals and should contact jobs@osmosix.com to learn more.
The document contains repetitions of numbers from zero to one hundred written out in words. For each number, there are four lines of text with the number repeated in a 4x4 grid, and the number is signed by "MaryBelP" at the bottom. This repeats for all numbers up to one hundred.
Music videos first emerged in the 1920s as promotional films for songs. They gained popularity with the rise of MTV in 1981, which exclusively played music videos and helped artists promote their music visually. Key developments included Michael Jackson's "Billie Jean" video, one of the first to feature a storyline. Today, social media platforms like YouTube have profoundly impacted the industry by allowing unknown artists to self-promote, and digital technologies continue advancing the production quality and creative possibilities of music videos.
The document discusses the GreenTork, a new green tractor that is a practical and functional application of environmentally friendly technologies to the agricultural sector. It has key features like low soil compression, two motors, a top speed of 25 km/hr, and various safety and user control features. The GreenTork is more efficient, powerful, and cost effective than comparable tractors like the John Deere 3308E, making it an attractive solution for farmers and consumers concerned with climate change and sustainability.
Morgan McKinley is a global professional recruitment consultancy established in 1988. They have over 600 consultants worldwide recruiting candidates for leading employers in industries such as financial services, commerce, IT, and public sector. Morgan McKinley offers ambitious, driven candidates opportunities for career development, training programs, and generous benefits. They provide a supportive culture and transparent career paths from researcher to managing director roles.
This document provides instructions for administering IPCop v1.4.21, an open-source firewall/router operating system. It discusses the administrative web interface for configuring system updates, passwords, SSH access, backups and shutdown. It also describes how to view system status information like services, memory/disk usage, networks status and traffic graphs. The document outlines how to configure network services like the web proxy, DHCP server, and external network aliases.
La Unión Europea ha acordado un embargo petrolero contra Rusia en respuesta a la invasión de Ucrania. El embargo prohibirá las importaciones marítimas de petróleo ruso a la UE y pondrá fin a las entregas a través de oleoductos dentro de seis meses. Esta medida forma parte de un sexto paquete de sanciones de la UE destinadas a aumentar la presión económica sobre Moscú y privar al Kremlin de fondos para financiar su guerra.
Este documento contiene una lista de cinco enlaces a sitios web sobre la biografía del filósofo Jean-Jacques Rousseau. Los enlaces llevan a páginas en español que ofrecen información biográfica básica sobre la vida y obras de Rousseau.
Successfully Conquering New Markets Using E-CommerceMoritz Koch
The document discusses how e-commerce can help companies conquer new markets. It outlines both opportunities like finding new customers and promoting new products, as well as challenges such as understanding foreign behaviors and managing costs effectively. A three-step process for international e-commerce projects is then presented: research the market potential and competitors, build a multi-lingual and multi-regional platform, and rollout and optimize the platform locally. Outsourcing e-commerce to a company like next commerce can help manage these complexities.
Mp1 1 Innovative Demand Side RelationshipsECR Community
This document discusses the importance of innovation in driving demand and growth, especially in mature markets. It notes that both retailers and suppliers have become risk averse and focused on efficiency rather than innovation. There are several systemic barriers that inhibit innovation, including a lack of long-term alignment and planning between retailers and suppliers, financial constraints, and a lack of data sharing. The document proposes that establishing industry standards and measures around innovation could help unlock growth opportunities estimated at €42 billion by enabling more effective collaboration.
The document discusses what it takes to be an effective CEO based on quotes and advice from current and past CEOs. It outlines 10 key CEO characteristics such as dedicating time to important matters, accepting change, adapting to challenges, communicating effectively, motivating teams, ensuring vision and clear objectives, working collaboratively, finding resilience, leading by example, and acting with integrity. The document encourages the reader to reinvent themselves, change the world, and become the CEO of their own life by applying these leadership qualities.
Este documento contiene una lista de cinco enlaces a sitios web sobre la biografía del filósofo Jean-Jacques Rousseau. Los enlaces llevan a páginas en español que ofrecen información biográfica básica sobre la vida y obras de Rousseau.
The document summarizes the key points from a presentation given by Salena Rabidoux about her role as an education technology liaison at UNCW. Some of the main topics covered include the most common employers and job titles for MIT graduates, Rabidoux's daily work driving teaching and research initiatives, developing workshops for K-12 teachers on topics like classroom management and integrating technology, the technologies used at UNCW, and how the education field has changed over the last decade with the rise of new technologies.
The document lists the days of the week in columns with Monday starting on the left and Sunday ending on the right. Under each day is a number in ordinal form (1st, 2nd, etc.) identifying its place within the week. This repeats for 7 days with Monday through Sunday each having their own row and ordinal number listed below.
Osmosix is a well-funded startup working to revolutionize cloud computing by making clouds application aware, self-managed, policy-driven, and easy to use, led by an experienced team from companies like VMware, Oracle, and McAfee. They are looking for bright engineers and product managers to help them achieve their goals and should contact jobs@osmosix.com to learn more.
The document contains repetitions of numbers from zero to one hundred written out in words. For each number, there are four lines of text with the number repeated in a 4x4 grid, and the number is signed by "MaryBelP" at the bottom. This repeats for all numbers up to one hundred.
Music videos first emerged in the 1920s as promotional films for songs. They gained popularity with the rise of MTV in 1981, which exclusively played music videos and helped artists promote their music visually. Key developments included Michael Jackson's "Billie Jean" video, one of the first to feature a storyline. Today, social media platforms like YouTube have profoundly impacted the industry by allowing unknown artists to self-promote, and digital technologies continue advancing the production quality and creative possibilities of music videos.
The document discusses the GreenTork, a new green tractor that is a practical and functional application of environmentally friendly technologies to the agricultural sector. It has key features like low soil compression, two motors, a top speed of 25 km/hr, and various safety and user control features. The GreenTork is more efficient, powerful, and cost effective than comparable tractors like the John Deere 3308E, making it an attractive solution for farmers and consumers concerned with climate change and sustainability.
Morgan McKinley is a global professional recruitment consultancy established in 1988. They have over 600 consultants worldwide recruiting candidates for leading employers in industries such as financial services, commerce, IT, and public sector. Morgan McKinley offers ambitious, driven candidates opportunities for career development, training programs, and generous benefits. They provide a supportive culture and transparent career paths from researcher to managing director roles.
This document provides instructions for administering IPCop v1.4.21, an open-source firewall/router operating system. It discusses the administrative web interface for configuring system updates, passwords, SSH access, backups and shutdown. It also describes how to view system status information like services, memory/disk usage, networks status and traffic graphs. The document outlines how to configure network services like the web proxy, DHCP server, and external network aliases.
La Unión Europea ha acordado un embargo petrolero contra Rusia en respuesta a la invasión de Ucrania. El embargo prohibirá las importaciones marítimas de petróleo ruso a la UE y pondrá fin a las entregas a través de oleoductos dentro de seis meses. Esta medida forma parte de un sexto paquete de sanciones de la UE destinadas a aumentar la presión económica sobre Moscú y privar al Kremlin de fondos para financiar su guerra.
Este documento contiene una lista de cinco enlaces a sitios web sobre la biografía del filósofo Jean-Jacques Rousseau. Los enlaces llevan a páginas en español que ofrecen información biográfica básica sobre la vida y obras de Rousseau.
Successfully Conquering New Markets Using E-CommerceMoritz Koch
The document discusses how e-commerce can help companies conquer new markets. It outlines both opportunities like finding new customers and promoting new products, as well as challenges such as understanding foreign behaviors and managing costs effectively. A three-step process for international e-commerce projects is then presented: research the market potential and competitors, build a multi-lingual and multi-regional platform, and rollout and optimize the platform locally. Outsourcing e-commerce to a company like next commerce can help manage these complexities.
Mp1 1 Innovative Demand Side RelationshipsECR Community
This document discusses the importance of innovation in driving demand and growth, especially in mature markets. It notes that both retailers and suppliers have become risk averse and focused on efficiency rather than innovation. There are several systemic barriers that inhibit innovation, including a lack of long-term alignment and planning between retailers and suppliers, financial constraints, and a lack of data sharing. The document proposes that establishing industry standards and measures around innovation could help unlock growth opportunities estimated at €42 billion by enabling more effective collaboration.
The state of marketing 2012 ibm's global survey of marketers finalChris Wright
We surveyed more than 360 marketing practitioners globally to determine the adoption, market demand, spending and priority of different kinds of marketing solutions.
Mobile is rapidly growing, both on phones as tablets. Mobile usage is increasing at the expense of other media like TV and internet. Most phones sold already have mobile internet access. M-commerce is growing faster than e-commerce. However, consumers only slowly adopt mobile commerce due to poor user experience on mobile sites, lack of safe payment methods, and low awareness of mobile apps. Companies need to develop tailored mobile strategies using mobile sites, native apps, or hybrid apps to seize the mobile opportunity.
Deliver a successful Omni Channel Strategy by focusing on
optimising people, processes and technology to service your
customers across all touch points.
Gec workshop corporate entrepreneurship march 2015 stefano mizioStefano Mizio
Established firms and Startups: the corporate entrepreneur’role. - Global Entrepreneurship Congress Milan 2015.
Startups, whether inside or outside corporation, require different set of management approaches than a mature business. How can managers apply new practices, emerging from the statup world, inside established companies for managing innovation projects leveraging internal capabilities? What are the main obstacles? How to overcome the corporate immune system? What are the main enablers to foster an innovation initiative? How are their companies’ environments hospitable to the work of corporate entrepreneurs? The panelists discussed real cases of how corporate entrepreneurs are able to connect people, resources, ideas and act as startupper.
What makes excellent B2B Marketing? The Evidence UncoveredB2B Marketing
What does award-winning B2B marketing look like? What trends and characteristics does it contain? Based on the shortlisted entries from the 2012 B2B Marketing Awards, this session will reveal the 12 key questions that marketers need to answer in order to prove the effectiveness of their activity to the board. The presentation is based on the exclusive new report, entitled The Evidence, produced by the Marketing Bridge and Peter Young, in association with B2B Marketing
ECR Europe Forum ‘08. The moment of truth – putting Category Management into ...ECR Community
Category management is a process that involves analyzing category data to identify opportunities, setting objectives, and developing strategies and tactics to improve sales and profits. It requires moving from isolated projects to an ongoing way of working through continuous analysis, planning, execution and review. Key aspects include developing a joint category plan and KPI dashboard, prioritizing issues, agreeing on objectives and action plans, and regularly reviewing results to refine strategies. The goal is to optimize the "moment of truth" in-store experience and drive customer loyalty.
World Newspaper Congress 11: Session Opportunities, Ravi DhariwalWAN-IFRA
The speaker discussed opportunities for building brand capital through partnerships between media companies and entrepreneurs. Some key points included: India has a lower advertising to GDP ratio than other countries, presenting opportunities for growth. The Times of India provides strategic marketing support and shares business risks in exchange for equity, assets, or performance-based advertising deals over 1-5 years. Case studies showed brands successfully growing their market share and rankings through these partnerships. Brand Capital now has partnerships with over 350 companies worth $1 billion.
Esoko is a technology company that provides mobile and web solutions to enable businesses to communicate and transact more effectively with rural communities. Their solutions include pushing and pulling agricultural content via SMS and apps, facilitating bids and offers between farmers and buyers, and developing an e-commerce platform for farmers and enterprises. Esoko operates in 10 countries using subsidiaries, resellers, and partner deployments. Their business model involves collecting and analyzing customer data to provide insights, while generating revenue through fees and commissions on transactions completed through their platform. They aim to both defend their existing business against disruption through new offerings, while also driving growth by expanding into new markets and services.
You cannot rely on intuition and experience alone to make critical marketing investments. Data can help us optimize our marketing efforts, predict results, justify spend and validate our impact and influence on revenue. But to do that, you need to have the right data.
This webinar discusses how to capture the metrics you need and use them to make decisions that will deliver significant performance gains.
Covered in this presentation:
1. Key metrics every B2B marketer must focus on
2. A framework for setting up a solid data foundation
3. The difference between data and insights
4. When and how to act on data-driven insights
The document discusses emerging business models and their implications for small and medium enterprises (SMEs). It provides examples of companies that have innovated their business models, such as offering products as a service, pay-per-use models, and collaborating with customers. The document also notes that digital transformation is imperative for SMEs to remain competitive, but many SMEs in Singapore have challenges adopting new business models. Some SMEs in Singapore that have successfully adopted new models are highlighted.
How ECI Telecom Developed a Content-Marketing Program from Concept to Complet...B2B Lead Roundtable
When Michelle Levy, Associate Vice President of Marketing Programs for ECI Telecom, was tasked with marketing an innovative, powerful solution to a varied, broad audience who knew nothing of its value, she responded by developing a comprehensive content-marketing initiative.
Her goal: to make efficient and effective use of time, money and resources. She was impressed by the outcomes - a 79 percent e-mail open rate - and surprised by how the initiative positively impacted the organization’s entire marketing effort.
Just for MSPs: How to Create an Effective Marketing Plan that Delivers ResultsKaseya
In this 60 minute webinar, IT marketing veteran Robin Robins will show you how to create an effective MSP marketing plan. New MSP marketing tips you'll learn: How to start your marketing plan if you've never created one before What is the single most important question you need to answer about your business What are the critical numbers and percentages you'll need to know How to draft a marketing budget and what – and where – to spend How, when and what to look for when hiring a marketing manager How to use blended media to attract more clients (including web, social media, e-mail, direct mail, telemarketing and more) What are the secrets to IMPLEMENTATION – and keeping your campaigns on track
General Questionnaire MCVP Sales AIESEC RO 12-13AdrianaMahu
The document is an application form from Adriana Mahu for the position of MCVP Sales AIESEC Romania 2012-2013.
1. Adriana outlines her motivations for the role, strengths, and key learnings including a focus on clear processes, cooperation, decision making, and working with diverse cultures.
2. She proposes strategies around long-term partnerships, product development, and account management to increase delivery, satisfaction, and retention.
3. External opportunities include partnerships with multinationals, companies expanding globally, and capitalizing on national projects and initiatives.
Software Exec Summit Social Business Deck 72011pchandor
(1) Social business connects people within organizations and externally to drive collaboration, innovation and business results.
(2) Implementing social business solutions can provide measurable benefits including increased revenues through faster responses to market needs, reduced product development times through improved access to expertise, and lower communication costs.
(3) IBM has successfully transformed into a social business itself, realizing cost savings and productivity gains through the implementation of social collaboration tools for its 400,000 employees worldwide.
MISS TEEN LUCKNOW 2024 - WINNER ASIYA 2024DK PAGEANT
In the dynamic city of Lucknow, known for its wealthy social legacy and authentic importance, a youthful star has developed, capturing the hearts of numerous with her elegance, insights, and eagerness. Asiya, as of late delegated as the champ from Lucknow for Miss Youngster India 2024 by the DK Pageant, stands as a confirmation of the monstrous ability and potential dwelling inside the youth of India. This exceptional young lady is a signal of excellence and a paragon of devotion and aspiration.
Insanony: Watch Instagram Stories Secretly - A Complete GuideTrending Blogers
Welcome to the world of social media, where Instagram reigns supreme! Today, we're going to explore a fascinating tool called Insanony that lets you watch Instagram Stories secretly. If you've ever wanted to view someone's story without them knowing, this blog is for you. We'll delve into everything you need to know about Insanony with Trending Blogers!
MISS RAIPUR 2024 - WINNER POONAM BHARTI.DK PAGEANT
Poonam Bharti, a guide of ability and diligence, has been chosen as the champ from Raipur for Mrs. India 2024, Pride of India, from the DK Show. Her journey to this prestigious title is a confirmation of her commitment, difficult work, and multifaceted gifts. At fair 23 a long time ago, Poonam has as of now made noteworthy strides in both her proficient and individual lives, encapsulating the soul of present-day Indian ladies who adjust different parts with beauty and competence. This article dives into Poonam Bharti’s foundation, achievements, and qualities that separated her as a meriting champion of this award.
Amid the constant barrage of distractions and dwindling motivation, self-discipline emerges as the unwavering beacon that guides individuals toward triumph. This vital quality serves as the key to unlocking one’s true potential, whether the aspiration is to attain personal goals, ascend the career ladder, or refine everyday habits.
Understanding Self-Discipline
12. E-mail Interviews
Singaporean entrepreneurs are hesitant about regional
expansions
A few concerns:
Financial concerns (hidden expenditures)
Government policies
Finding the right location
Manpower
8
13. Current efforts by the Singaporean
Government
Spring Singapore
EDB
IES
9
14. Lessons learnt form case study
Strength in numbers
Effective communication channels
10
15. Flock of Birds
A model
Guides SMEs through regional expansion into Shanghai
11
16. Why SMEs?
SMEs contribute to 42% of Singapore’s GDP
Responsible for 56% of employment in the country
12
17. Regional expansion into Shanghai
Increasing purchasing
power
GDP growth of 8.5% in the
first quarter of 2011
13
18. Who is to
spearhead Flock of
Birds?
International Enterprise
Singapore (IES)
14
19. Why IES
IES often partners Singapore-based companies in
international expansions
IES will be able to provide expert advice to SMEs
15
49. The importance of communication
Poor communication = Low productivity
Low productivity = Waste of time
Waste of time = Waste of money (resources)
To minimise the risk with the aid of establishing efficient
communication
Especially when we are working with a large group in a
vast and foreign market
44
52. Supplier Supplier Supplier
Consolidated
Stock Checks Internal E-mail
Track Progress of SMEs
Database
System
Provide Suggestions
Inventory
Consolidate Point-of-sale System
SME SME SME
SME SME
47
53. Why is it so special?
WEB is an integrated system which includes
1. Point-of-sales system
2. E-mail system
3. Inventory
54. How does it work?
Poor communication compromises the efficiency of SMEs in
China
It is a platform for communication amongst stakeholders in a
coordinated fashion
55. Point-of-sales system
Captures information such as the sales of individual SMEs
It allows IES and SMEs to monitor sales and inventory
56.
57. Inventory
Suppliers can manage their inventory with the help of the
consolidated POS system
SMEs can identify the preference of consumers and improvise
on their upcoming products
WEB ensures and urges suppliers to be efficient since SMEs
have now established control over their suppliers
58.
59. E-mails
Allows a two way communication between IES and SMEs
IES can keep track of e-mails and stocks, to ensure no
discrepancy
60. Application on phones
WEB will be made available
on Apple’s App Store and
Android’s Market
Stakeholders will be able to
keep track of their
businesses anywhere, and
at any point in time
61. Connecting with IES
IES can monitor the progress of SMEs through the
consolidated system
IES can provide appropriate advice when SMEs face
difficulties
Central system eases coordination between stakeholders
64. Review of model
Issues to be addressed during a meeting
Review of profit
Feedback
Signing of new contract
65. Review of profit
Through the use of Weave of Efficient Businesses’ POS system
To check if SMEs achieved sales targets
66. Feedback
Conducted between IES and SMEs
Discussion to be carried out regarding Flock of Birds
Comments will help improve the model in the future
67. Signing of new contract
SMEs may choose to continue their partnership
Contract will be renewed for an additional 5 years
Loans will not be provided by the IES i.e. SMEs are on their
own
Should an SME choose to break off, the onus is on IES to
replace the vacancy with another SME
69. Limitations
Conflicts may arise within the SMEs
Disincentives to work due to equally shared profits
SMEs may be reluctant to use WEB
70. Solving limitations
Conflicts may arise within the SMEs
IES steps in as a mediator when disputes occur
As the initiator of the project, IES holds veto power
71. Solving limitations
Disincentives to work due to equally shared profits
SMEs are bound by the contract which prevents them from
under-performing
This is due to a monthly sales target reviewed during a
progress report
72. Solving limitations
SMEs may be reluctant to use WEB
SMEs need to recognise the importance of communication
WEB is crucial as SMEs need to function as one body
74. Future development
Singapore Fest
An annual event where SMEs participating in the different
Flock of Birds will gather in a global city
SMEs will display there goods or carry out their services
This event would draw the attention of the public due to its
large scale
75. Future development
Combined advertising campaigns
SMEs from the various Flock of Birds can pool their
finances to launch campaigns together
This makes advertising cheaper due to divided expenses