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OPERATION REBRAND ME
a social media strategy
Summary
● OPERATION REBRAND ME is a social
media strategy to rebrand my social
presence.
● There are 3 stages, but the main focus is the
Initial Stage.
Initial Stage
● Website
● Social Media Platforms
o Twitter
o Tumblr
● “Official Launch Date”: July 15, 2015
● Analytic Tools: Google Analytics & Sprout
Social
o Insightly (maybe)
Goal
● Twitter & Tumblr: gain 1-2 followers per month.
o Instagram: TBD
● Be more transparent and engaging in social media
● Have writings posted on ForHarriet, Medium, Black
Millennials, and Huffington Post.
● Become an expert in a field/industry not yet created
(e.g. social media/nerd anthropologist)
● Use my undergrad in anthropology for something
meaningful.
Website
Mission
While using an anthropological framework, BRITTNEY
THE BLERD is about creating content that will inform
people about television and films how it impact fan/nerd
culture and vica-versa. Also to use social media as an
example on the influences of fan culture with a light-
hearted humor as a bonus.
Content Examples
● In The Week: articles Brittney read in the week.
● In Retrospective: opinions on the lasting impact of long-running
TV shows or shows that ended five or more years ago.
● Blackapiece Theatre: original thoughts/reviews on black films
and the evolution of the “genre” over the years.
● TV/Film Reviews: anthropological reviews of TV and films she is
currently watching.
● Analysis of Fandom: praises and criticisms of fan/nerd culture
and fandom as a whole and individual fandoms.
o Supernatural, Sherlock, Law and Order: Special Victims Unit,
and Hannibal.
Twitter
● Twitter is the place to
post semi-personal ideas
and beliefs in 140
characters or less.
● Follow the 3 P’s:
Personal, Third-Party, &
Promotion.
● Goal: post 3 tweets & 1-2
followers per month.
Tumblr
● Tumblr is the place of fannish
ideas and behavioral, including
some personal beliefs...in the
visual aspect.
● Reblog or/and post 5 times per
day.
● Connect with communities and
fans with similar and different
taste in fandoms or ideas.
● Set-up an “Ask the Blerdster” box
on Tumblr, so people can ask
questions.
● Goal: 1-2 followers a month.
● Website/blog: 20 views
on first post
● Twitter: 3 new followers
o Tweets are following
the 3Ps
o Engage with more
people.
● Tumblr: work-in-
progress
Results

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Operation ReBrand Me

  • 1. OPERATION REBRAND ME a social media strategy
  • 2. Summary ● OPERATION REBRAND ME is a social media strategy to rebrand my social presence. ● There are 3 stages, but the main focus is the Initial Stage.
  • 3. Initial Stage ● Website ● Social Media Platforms o Twitter o Tumblr ● “Official Launch Date”: July 15, 2015 ● Analytic Tools: Google Analytics & Sprout Social o Insightly (maybe)
  • 4.
  • 5. Goal ● Twitter & Tumblr: gain 1-2 followers per month. o Instagram: TBD ● Be more transparent and engaging in social media ● Have writings posted on ForHarriet, Medium, Black Millennials, and Huffington Post. ● Become an expert in a field/industry not yet created (e.g. social media/nerd anthropologist) ● Use my undergrad in anthropology for something meaningful.
  • 7. Mission While using an anthropological framework, BRITTNEY THE BLERD is about creating content that will inform people about television and films how it impact fan/nerd culture and vica-versa. Also to use social media as an example on the influences of fan culture with a light- hearted humor as a bonus.
  • 8. Content Examples ● In The Week: articles Brittney read in the week. ● In Retrospective: opinions on the lasting impact of long-running TV shows or shows that ended five or more years ago. ● Blackapiece Theatre: original thoughts/reviews on black films and the evolution of the “genre” over the years. ● TV/Film Reviews: anthropological reviews of TV and films she is currently watching. ● Analysis of Fandom: praises and criticisms of fan/nerd culture and fandom as a whole and individual fandoms. o Supernatural, Sherlock, Law and Order: Special Victims Unit, and Hannibal.
  • 9. Twitter ● Twitter is the place to post semi-personal ideas and beliefs in 140 characters or less. ● Follow the 3 P’s: Personal, Third-Party, & Promotion. ● Goal: post 3 tweets & 1-2 followers per month.
  • 10. Tumblr ● Tumblr is the place of fannish ideas and behavioral, including some personal beliefs...in the visual aspect. ● Reblog or/and post 5 times per day. ● Connect with communities and fans with similar and different taste in fandoms or ideas. ● Set-up an “Ask the Blerdster” box on Tumblr, so people can ask questions. ● Goal: 1-2 followers a month.
  • 11. ● Website/blog: 20 views on first post ● Twitter: 3 new followers o Tweets are following the 3Ps o Engage with more people. ● Tumblr: work-in- progress Results