OPERATION REBRAND ME is a social media strategy with 3 stages to rebrand the author's online presence, focusing on the Initial Stage. This involves establishing profiles on Twitter, Tumblr, and a website to discuss TV, film and fan culture from an anthropological perspective. The goals are to gain followers each month on social media platforms, become an expert in an unconventional field, and have writings published on various sites. The strategy outlines content types and engagement approaches for each platform to help inform audiences and connect with fan communities.