This document analyzes the target market for a medical device that enhances blood circulation through leg massages. The primary target market is Europeans aged 40-80, which comprises over half the population. It identifies strengths such as market monopoly and accessibility, as well as weaknesses like potential suspicion of the method. Opportunities include the large number of potential customers and increasing focus on healthcare. Threats include strict European regulations. The device functions by massaging leg muscles to improve blood flow and has additional benefits for conditions like heart disease, diabetes, and erectile dysfunction. It will be manufactured through processes like casting, cutting, bending, welding, and sewing various plastic and cloth components together.

1. Market Analysis :
Target :
 Customer who :
- Have Heart diseases (High blood pressure, Stroke, Dementia, Cancer, Sagging
skin, Numbness, Erectile dysfunctions or Diabetes)
- Are healthy
 In 2015 = 739 million of inhabitants
 Main target = 40 and 80 years old (54.6% of the European
population)

2. SWOT
Strengths Weaknesses
 Monopoly on the market
 Accessibility of our product to
all people
 Easily transportable
 People might be suspicious about
that method
Opportunities Threats
 A lot of potential customers
 The interest of people in their
healthcare will increase with
the rise of living standards.
 The strict European legislation
(labels, approvals)

4. Function of the product
 Enhance circulation of blood through vanes by massaging the leg mucles

5. Additional functions
 Hearth diseases:
 High blood pressure
 Stroke
 Dementia
 Diabetes
 Cancer
 Sagging skin
 Numbness
 Erectile disfunction

6. Electronic components
 Bought from vendors:
 Pump
 Cables
 Computer
 Receivers

7. Bed
 Bed
 4 components

8. Compressing system
 Plastic tubes
 Pump
 Cloth tabs with plastic coating

9. How to manufacture
 Cast the chassis and parts in glass-fiber parts
 Carrying construction shall be cut, bent and welded
 Cloth tabs with plastic coating (2 sizes; one for adult and one for children)
 Sewed with a sewing machine
 Machinery
 Glass fiber welding (3D printer)
 Mill smaller parts to attach or
couple purchased components