The document discusses the impact of OpenStack and cloud computing on service delivery across various industries, emphasizing the shift to software-defined infrastructure, automation, and reduced vendor lock-in. It highlights the emergence of new service models and applications, particularly in the media and entertainment sectors, driven by advancements in cloud technology and networking. Additionally, it underscores the importance of microservices architecture and orchestration for enhancing user experiences and maintaining system resiliency.

1. AUGUST 2015
OpenStack Changing the Face
of Service Delivery
- Enterprise, Networking Services, Video and Media
Lew Tucker, VP/CTO Cloud Computing, Cisco Systems, Inc
@lewtucker
openstacksv.com

2. Entire Industries are being disrupted by
waves of innovation
Internet and Cloud Computing

3. Cloud computing brought in multi-tenancy and larger scale
- changing the fundamental economics
Public Cloud Computing
http://www.rackspace.com/knowledge_center/whitepaper/cloud-economics
http://www.joeweinman.com/

4. It’s a new world.
More virtual machines than physical hosts.
Physical Domain Virtual Domain
Instant, self-provisioning, dynamic allocation of resources

5. • Agility
• Faster Time to Market
• Lower Cost
• Automation through software
• Open Systems de-risk investment
• Mitigate vendor-lockin
• Services that span both public and
private deployments
Age of Software Defined Data Centers….

6. Configuration and Cabling Becomes Code
Templates and declarative models replace manual procedures
submodule execd-routes {
import inet-types { prefix inet; }
include execd-types;
description
“providesfor configuring static routes
(IPv4 and IPv6).
grouping routes {
container inet {
list route {
key "name prefix-length";
leaf name {
type inet:ipv4-address;
}
leaf prefix-length {
type prefixLengthIPv4;
}
leaf enabled {
type boolean;
default true;
}

7. Software-driven Infrastructure based on
Policy rather than manual configuration
Congress: Policy as a ServiceGroup-based Policy
API’s
OpFlex: Policy Protocol

8. Wide Range of Services as Clouds Become Connected
Enterprise
Private
Cloud
Cisco Cloud
Services
Cisco Powered
Partner
Clouds
Public
Clouds
Microsoft
Suite aaS
PaaS
HCS
IaaS
Enterprise
Workloads
Native Cloud
Applications
Big Data
and Analytics
Collaboration
and Video
WebEx
Meraki
Security
Analytics
HANA aaS
vDesktop aaS
IOE aaSDRaaS

9. • Openstack public
cloud providers
• AWS-like cloud
behind the firewall
• eCommerce and
Media Companies
• New use cases
every day
Serving a number of different sectors
https://www.openstack.org/user-stories/

10. Software also disrupted traditional networking
- Software Defined Networking (SDN)
NFV VNFOpenFlow

11. OpenStack Neutron Networking Gains Ground
Cisco, Arista, Big Switch,
Brocade, A10, Embrane,
Freescale, HP, IBM, Juniper,
Mellanox, MetaPlugin, Midokura,
NEC, Citrix, Nuage, ODL,
PLUMgrid, Pluribus, Ryu,
Radware, vArmour, VMware
40+

12. Software based network controllers move to
Open Source
OpenStack
SVCS
OpenStack
Neutron Driver

13. Hardware based networking service appliances being
replaced by Network Functions Virtualization (NFV)
› Resource Allocation &
Optimization
› Resource Isolation
PLUGIN ESXi
OS NETWORK
FRAMEWORK
OS COMPUTE
FRAMEWORK
OS STORAGE
FRAMEWORK
NEUTRON
API
NOVA API
SWIFT
API
PLUGIN
GLANCE
API
CINDER
API
PLUGIN
OS KEYSTONE
FRAMEWORK
KEYSTONE
API
Ceilometer
PLUGINLinux
COMPUTE STORAGENETWORK IDAM
Supportfunctions
PLUGINPLUGIN
Cloud Manager
Application Domain OSS
NFV Applications Enterprise Applications
› Real Time
Response
– Interrupt servicing
– OVS latency
› Networking
– WAN orchestration
– VNF provisioning
› Carrier Grade Security
– Multi-tenancy with end-to-end
isolation
› Software Management
and Upgrade Support
– Hitless & automated upgrades
› Backup and Restore
– Automatic backup
› Audit and Trouble
Shooting
– Audit log, monitor
› Assurance:
› High Availability
– Mitigation of failures
– Fault monitoring and heath
check
FirewallDPICDN
WAN
Acceleration
DNS
Carrier
Grade NAT Session Border
Controller
PE Router
EPC
https://wiki.openstack.org/wiki/Teams/NFV

14. ETSI Standards Body Publishes Spec
OPNFV reference model formed using OpenStack and ODL

15. Media Creation and Distribution is Next in Line

16. Moving Home DVR’s into the Cloud
cDVR Live
Control Plane
Public
Internet
Video Delivery
Data Plane
Home
(client device)
• Cloud DVR:
• Record
• Playback
• Delete
Encode Captur
e
Store Transform Deliver
• Live video streaming
• IP ABR
• DRM
Sub.
Mgmt
Scheduler
Linear
Channel
Mgr

17. Larger Trends in Media and Entertainment
Competitive Pressures
Next Generation
Video Encoding
Internet of Things
Industry
Consolidation
Multiscreen Video
Experiences
Cloud Computing
Mobile Video (WiFi,
LTE, Multicast) Migration to All-IP
L2/L3 Fabric

18. Opportunity for Virtualized Cloud-based
Services to Replace Specialized Hardware
Each of the functions in the media pipeline
is implemented as a (distributed) software
centric application
Collection of Application Containers
interconnected using a workflow becomes a
service container
The Workflow guides the flow of content
through the Application Containers and the
associated processing of data
Ideal application for micro-services Encode Capture Store Transform Deliver
Encode
App
Container
Capture
App
Container
Storage
App
Container
Transform
Container
Delivery
Container
Service Container
Media Workflow
Programmable infrastructure

19. Current Live Studio Production with SDI*
Technology
Video Switcher
Cameras and
Microphones
Graphic
Systems
Remote Source
Playout
Video Switcher
Audio Mixer
Monitoring
Systems
Multiviewer
Video Router
Video Server
Relay and Clips
Control Systems with
Control Panel
* Serial digital interface over coax

20. Live Studio Production with IP Technology
Video Switcher
Cameras and
Microphones
Graphic
Systems
Remote Source
Playout
Video Switcher
Audio Mixer
Monitoring
Systems
Multiviewer
Control Systems with
Control Panel
Video Server
Relay and Clips
IP Network
REST
Network Interface
Network Controller
Standard and Open API
Wire Speed
Multiple Paths
Delay Spread < 1 Line of Video

21. Layer 3
Deterministic
Network
Layer 3 - 10G
File WFFile WF
Video
WFs
GUI
REST
NETCONF
Video Display
PTP – Time Synchronization
Driving Need for Deterministic IP Networks
• Layer 3 standards based
• Admission control and Policing
• Bandwidth Reservation
• Granular priorities
• Traffic shaping
• Deterministic Latency Cisco Open Daylight Controller
with bandwidth manager
Network Controller

22. New models for development of services and
micro-services architecture

23. Magnum and Kolla Projects in OpenStack
Magnum: Containers as a Service
on an OpenStack Platform
• Makes Docker Swarm and Kubernetes
available as first class resources in
OpenStack
Kubernetes
Endpoint
Docker
Endpoint
Nova
Endpoint
Magnum
• https://wiki.openstack.org/wiki/Magnum
Kubernetes
Minion
Keystone
POD
NovaPOD
Kubernetes
Minion
GlancePOD
Neutron
POD
S
V
C
S
V
C
SVC
IP subnets per POD IP subnets per POD
S
V
C
Neutron
POD
Kolla: Installation of OpenStack
services as a set of containers
• Solves a manageability and availability
problem
• Simplifies upgrades with containers
https://launchpad.net/kolla

24. Containers on VM’s or Bare Metal
with OpenStack
VM VM VM
Kubernetes
Tenant C – VM Cluster
VM VM VM
Kubernetes
Tenant B – VM Cluster
VM VM VM
Kubernetes
Tenant A – VM Cluster
S1 S2 S3
Kubernetes
Tenant C – Server Cluster
S1 S2 S3
Kubernetes
Tenant C – Server Cluster

25. • Need to re-think application and service design
based on composition of a set of simple, micro-
services.
• Services need end-to-end orchestration across data
centers for best user experience.
• Resiliency - built in to the application/service itself.
• Continuous deployment is simply a fact of life
• Continuous learning is the only way forward
Cloud Computing and Open Source are changing
how services are developed and delivered

26. @lewtucker
Thanks