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Raphael Bemporad BBMG
@ RBemporad
Opening Remarks
@rbemporad
#aspirationals
FIVE ASPIRATIONSDesigning Brands for Humans
THE ASPIRATIONAL GENERATION IS RISING
OUR MOMENT OF OPPORTUNITY
THE COOL 

THING
THE RIGHT
THING
FIVE
ASPIRATIONS
More experiences, fewer resources
1. ABUNDANCE
WITHOUT WASTE
CREATIVITYSCARCITY
ABUNDANCE WITHOUT WASTE
Welcoming imperfection
as honest and beautiful
2. TRULY AS
YOU ARE
HONESTFLAWLESS
TRULY AS YOU ARE
Connecting with the people
behind the brand promise
3. GET CLOSER
PEERSPRODUCTS
GET CLOSER
Experiencing freedom 

beyond binaries and finish lines
4. ALL OF IT
FLUIDFIXED
ALL OF IT
Agency and impact 

in the everyday
5. DO SOME GOOD
VALUESISSUES
DO SOME GOOD
THE TAKEAWAYS
BEINGBUYING
CONSUMERS HUMANS
BRANDSFORHUMANS

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Opening remarks