Preschool: Open Your Napkin

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Erick Quiñonez

Three Little Birds

AT&T’s insight acceleration: from 6 weeks to 22 hour research

Presented by: Emily Toomey, ‎Lead Manager, Social Media & Digital Advertising Insights at AT&T Mike Mabey, VP Client Solutions Americas at SKIM Three years ago, AT&T and SKIM began a partnership and journey towards shorter timelines for research. At that time, it was typically taking 6 weeks to conduct message tests, concept tests and print ad tests. It started with a simple urgent request: AT&T needs to test new messages, and needs recommendations for message to use in 3 weeks in order to give the creative team enough time to create the ads. Could we do it? At that time, every project was ad hoc custom work. So this seemingly simple but challenging request from AT&T started SKIM and AT&T on a 3-year and continuing journey to streamlining research and insights processes. And today, we have cut the 3-week timeline even more drastically and can deliver message test insights within 24 hours. We discussed the steps, challenges, processes and changes clients should consider in order to deliver insights faster. We also showed the templates and processes we are using to achieve fast turnaround.

What & how preschool kids will learn

ethanjordan

A view of the customer experience through the consumer journey

Customer satisfaction can be measured across the consumer journey, each point being evaluated and rated by customers on how satisfied they are at that specific point in time. However, with the consumer journey becoming so intricate and interconnected through numerous channels, looking at these individual points in isolation is no longer accurate and can be deceiving. Hence, marketers should go beyond traditional metrics to determine and understand customer experience within the context of consumer journey. We shared insights from our journey mapping studies as we see tremendous value when understanding customer experience from this perspective.

Short ppt final 11 19 14

Kirsten Brittany Horton

Stabilität durch Agilität - wie geht das?

Alexander Gerber

Über die erstaunlichen Gemeinsamkeiten von Natur und agiler Arbeitswelt. Arbeite mit der Natur anstatt gegen Sie! Leben entsteht unter dem Einfluss von Naturgesetzen, die immer gelten und Bedingungen, die unterschiedlich und veränderbar sind. In der Arbeitswelt werden jedoch viele Bedingungen, wie Naturgesetze behandelt. Dieser Vortrag soll anregen und einen Impuls setzen, um das eine vom anderen besser zu unterscheiden. Die Animationen der Präsentation sind wichtig. Wer kann sollte sich den Vortrag im pp*-Format herunterladen und ansehen. Ich versende ihn auch gern direkt auf Nachfrag per eMail. Feel free to make Your life great!

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