This document discusses how to bring together different teams within an organization to transform ideas into digital services. It advocates using design thinking as an approach to make marketing, IT, and design teams work collaboratively. Design thinking is presented as a convergent and divergent process that emphasizes co-creation, empathy, iteration, and holistic thinking to discover, define, and execute on solutions. The document provides recommendations for applying design thinking at a large company, such as identifying missing skills, building a small co-located team, empowering the team, and spreading a design mindset.