An updated state of Voice by Maarten Lens-FitzGerald for the second Open Voice event in Amsterdam.

1. The state of voice July 2018
Maarten Lens-FitzGerald
Founder Open Voice

4. Apple HomePod may only have 4.1% market share today, but it drove 31% of the smart speaker consumer growth between January and May 2018.
54.4 mln reach in US
15% rise since January

6. Austria
France
Ierland
Italy
UK
Germany
Spain
Coming > mid 2018
Denmark
Netherlands
Norway
Zweden
~7 mln sold

7. Will smart speakers just
be a blip in de adoption graph?

10. $2.3 mlnraised

11. music
lights
timers
weather
…

12. Ben Sauer Open Voice #1

13. So what is the urgency of voice?
DON’T MISS OUT
The unprecedented
adoption rate.
Faster than mobile.
Don’t miss out. Short
term PR opportunity, long
term channel intergration.
FULCRUM
The fulcrum for
unparalelled
customer centricity.
Break through silo’s,
grow loyalty & intimacy.
OPPORTUNITY
It’s a blue ocean. Voice
commerce will be
king they say.
Get going: sell the
tools or find your gold.

14. Creating voice services is
70% design and 30% development
90% 10%

15. “Find your key question”
David Low, Amazon Alexa EU

17. Join and surf the voice opportunity!

18. Thank You!