How different companies made themself a brand. How branding works

1. P R E S E N T E D B Y : R A H U L G U P T A
G I V E N T O : D R . R A N J A N K U M A R K A N T H A
A G B S , B B S R

4. How it became successful?
 1. Design matters
 2. There’€™s something to be said for Apple
hatred
 3. Large displays
 4. An eye on value
 5. Proper branding
 6. A trusted name goes a long way
 7. What else is out there?

6. How so successful?
 Massive buying power
 Operational excellence
 Strong logistics & distribution network
 Excellent customer service
 Cutting costs and saving expenses

8. How?
 1. For any product that Apple creates, the
people who create it have to want it
themselves
 2. The products have to be easy to use
 3. Keep things simple
 4. Offer great customer service and in-store
experiences
 5. Apple only makes a product if Apple can do
it better

10. Why?
 Big, Regional Acquisitions
 Serving the Rich and the Mass Market
 Not Just Retail Banking
 Community Banking, Above All

12. Reason?
 1. They are passionate social listeners
 2. They have social media university
 3. They turn customers into brand advocates
 4. Dell executives are social
 5. Dell's community is active and involved