Michiel has been working in sonic branding for about a decade. While voice is the new kid on the block, there is much to learn from the Sonic branding practice, because within this domain they have long thought about how a brand should sound. In the end it will be more then just the default voices of the platforms that will create the ideal experience.

1. Michiel Cremers | michiel@yourhouseofmusic.com

2. WHAT DOES YOUR BRAND
SOUND LIKE?

3. Michiel Cremers
michiel@yourhouseofmusic.com

4. WHAT DOES YOUR BRAND
SOUND LIKE?

5. POP QUIZ

11. ?

17. SIMPLE & CONCRETE
DISTINCTIVE
AUTHENTIC

18. MORE THAN
A SONIC LOGO

19. SONIC BRANDING

20. TOUCH POINTS

21. 3 KEY
SONIC EXPRESSIONS

22. 1. VOICE
2. MUSIC & SOUND
3. SONIC LOGO

23. VOICE

24. MUSIC & SOUND

25. SONIC LOGO

26. 1. VOICE
2. MUSIC & SOUND
3. SONIC LOGO

27. 3 LEVELS

28. FUNCTIONAL
EXPERIENTIAL
IDENTIFIER

29. FUNCTIONAL

31. EXPERIENTIAL FIT

32. EXPERIENTIAL

33. EXPERIENTIAL

34. IDENTIFIER

36. 5 STEPS
SONIC BRANDING PROCESS

37. SONIC
SCAN
RESEARCH &
CONCEPTING
PRODUCTION IMPLEMENTATION SUPPORT

38. SONIC BRANDING | CASE STUDY

40. THANK YOU
Michiel Cremers | michiel@yourhouseofmusic.com