Katallaxy is a strategic marketing firm. We help companies of all sizes find opportunities in the marketplace, and fulfill those opportunities profitably. The business solutions we deliver reflect our practical
experience, our multi-disciplined approach and our dynamic, entrepreneurial model.
In the end, we help companies commercialize products, drive adoption and usage, and build brands.
This document summarizes David Rogers' presentation on reinventing marketing for a world of customer networks. It discusses how marketing is shifting from mass marketing approaches where companies broadcast to anonymous customers, to customer network marketing where companies engage and collaborate with customers. The presentation outlines five key strategies for customer network marketing: access, engage, connect, collaborate, and customize. It provides examples for each strategy and encourages companies to rethink their marketing funnels and processes to focus on customer networks and objectives.
WorkflowOne is one of the largest providers of managed print and promotional marketing services in the US, with a 144-year history and over 12,000 customers. It has 2,500 employees across 45 sales offices, 10 manufacturing facilities, and 17 distribution centers, with a national footprint and regional focus. WorkflowOne offers specialized project management, procurement, and reporting solutions to reduce costs and drive revenue.
WorkflowOne is one of the largest providers of managed print and promotional marketing services in the US, with a 144-year history and over 12,000 customers. It has 2,500 employees across 45 sales offices, 10 manufacturing facilities, and 17 distribution centers. WorkflowOne offers end-to-end services including sourcing, manufacturing, fulfillment, mailing services, and technology solutions to reduce costs and accelerate time to market for its customers.
This presentation was done to UNC-Wilmington Cameron School of Business students during their annual business week. It provided the students with a way to think about how they should be doing marketing if they take a job with a small business with low or no budget and few resources.
Do you work with partners? Do you want to improve a relationship with your clients to increase
your revenues? Are there difficulties in a current client relationship you need to resolve? In this case study, we explain how our client developed business by holding workshops with their clients to find a shared value proposition. We explain how you can do this and identify key learning points.
The document provides an overview of customer development and discovery phases for a high tech startup. It discusses testing hypotheses about customers, problems, products, distribution, pricing, demand creation and competition. The key phases covered are authoring hypotheses, testing the problem hypothesis by talking to customers, presenting the problem, and testing the product hypothesis by getting early feedback and iterating before moving to customer validation.
This document provides an agenda and materials for a customer development class focusing on customer validation. The agenda includes reviewing two case studies of HP Kittyhawk and Wildfire, as well as a discussion of customer validation. The materials include slides on the HP Kittyhawk case, an overview of the customer validation phase, and details on getting ready to sell including articulating a value proposition, developing sales collateral, mapping channels and sales, hiring a sales closer, and formalizing advisory boards.
Katallaxy is a strategic marketing firm. We help companies of all sizes find opportunities in the marketplace, and fulfill those opportunities profitably. The business solutions we deliver reflect our practical
experience, our multi-disciplined approach and our dynamic, entrepreneurial model.
In the end, we help companies commercialize products, drive adoption and usage, and build brands.
This document summarizes David Rogers' presentation on reinventing marketing for a world of customer networks. It discusses how marketing is shifting from mass marketing approaches where companies broadcast to anonymous customers, to customer network marketing where companies engage and collaborate with customers. The presentation outlines five key strategies for customer network marketing: access, engage, connect, collaborate, and customize. It provides examples for each strategy and encourages companies to rethink their marketing funnels and processes to focus on customer networks and objectives.
WorkflowOne is one of the largest providers of managed print and promotional marketing services in the US, with a 144-year history and over 12,000 customers. It has 2,500 employees across 45 sales offices, 10 manufacturing facilities, and 17 distribution centers, with a national footprint and regional focus. WorkflowOne offers specialized project management, procurement, and reporting solutions to reduce costs and drive revenue.
WorkflowOne is one of the largest providers of managed print and promotional marketing services in the US, with a 144-year history and over 12,000 customers. It has 2,500 employees across 45 sales offices, 10 manufacturing facilities, and 17 distribution centers. WorkflowOne offers end-to-end services including sourcing, manufacturing, fulfillment, mailing services, and technology solutions to reduce costs and accelerate time to market for its customers.
This presentation was done to UNC-Wilmington Cameron School of Business students during their annual business week. It provided the students with a way to think about how they should be doing marketing if they take a job with a small business with low or no budget and few resources.
Do you work with partners? Do you want to improve a relationship with your clients to increase
your revenues? Are there difficulties in a current client relationship you need to resolve? In this case study, we explain how our client developed business by holding workshops with their clients to find a shared value proposition. We explain how you can do this and identify key learning points.
The document provides an overview of customer development and discovery phases for a high tech startup. It discusses testing hypotheses about customers, problems, products, distribution, pricing, demand creation and competition. The key phases covered are authoring hypotheses, testing the problem hypothesis by talking to customers, presenting the problem, and testing the product hypothesis by getting early feedback and iterating before moving to customer validation.
This document provides an agenda and materials for a customer development class focusing on customer validation. The agenda includes reviewing two case studies of HP Kittyhawk and Wildfire, as well as a discussion of customer validation. The materials include slides on the HP Kittyhawk case, an overview of the customer validation phase, and details on getting ready to sell including articulating a value proposition, developing sales collateral, mapping channels and sales, hiring a sales closer, and formalizing advisory boards.
This document outlines a 7 step system for marketing success for small businesses. The steps include: 1) Building a marketing foundation with strategy, ideal customer definition, and remarkable difference. 2) Creating educational content. 3) Generating leads through nurture marketing, current customers, referrals, and new prospects. 4) Converting leads through trials and predictable processes. 5) Delighting customers to fuel other marketing engines. 6) Harnessing the internet through social media. 7) Implementing the system through a consistent calendar. The overall system is designed to help small businesses effectively attract and convert prospects at each stage of the customer journey.
The document discusses the strategic role of product management. It begins by explaining that product management is an important role in technology companies to ensure they are market-driven and build products that customers want. However, many technology companies do not truly understand the role of product management or how it differs from marketing and sales. The document aims to clarify the definitions and strategic importance of product management versus common misconceptions about marketing and sales.
Mobile is rapidly growing, both on phones as tablets. Mobile usage is increasing at the expense of other media like TV and internet. Most phones sold already have mobile internet access. M-commerce is growing faster than e-commerce. However, consumers only slowly adopt mobile commerce due to poor user experience on mobile sites, lack of safe payment methods, and low awareness of mobile apps. Companies need to develop tailored mobile strategies using mobile sites, native apps, or hybrid apps to seize the mobile opportunity.
Inbound marketing your competitive advantage-ict_valleyICT Valley
Inbound marketing focuses on creating valuable content to attract and engage potential customers. It involves developing customer personas, building marketing assets like blogs that educate customers, and using data to personalize the customer experience. When done effectively, inbound marketing can increase web traffic, generate leads, and improve conversions. The presentation outlines tools for companies to implement an inbound marketing strategy and measure results.
Customer Innovation management platform by The innovation minder companyInnovation Minder
from the 1st stage of development where the ideation begins.
The CIM platform will manage your customers' expertise that is potentially valuable for product and service development. It will give your company the leverage to anticipate future market demand.
Customers' participation through the CIM platform will not interfere with the efficiency of
http://t.co/chGddXGJ &http://t.co/DCAdmO8Y
Here are some potential opportunities and intentions to avoid common pitfalls:
- Focus on creating unique value for customers rather than trying to be the best
- Target underserved customer needs rather than competing on price alone
- Consider all stakeholders' interests, not just power/profit battles between parties
- Leverage core competencies to their fullest rather than spreading resources too thin
- Build on existing strengths and adapt to changes, rather than disruptive transformations
- Pursue opportunities aligned with your mission that you can realistically achieve
The key is to identify opportunities where you can create differentiated value for customers in a sustainable way, given your strengths and environment, rather than unrealistic aspirations to be the best or disrupt at all costs.
Wd & im session b2_marketing through internet_april 26,2010Mahesh Panchal
This document discusses using the internet and Google AdWords for marketing. It covers branding, creating an online presence, using ads to enhance existing products/services and recruit new customers. It describes the basics of Google AdWords, including how to create ads, target audiences, and track performance. AdWords allows flexibility in location/language targeting and offers control over bid amounts and budgets. Google Analytics can then track which marketing efforts are most effective by measuring metrics like impressions, leads, sales and conversions.
Lean Planning for Nimble Agences - Mirren New Business Conference 2012The Difference Engine
This was the talk I presented at the Mirren New Business Conference on May 2, 2012 in New York. The audience was mainly small and mid-sized agencies - and we had an excellent, engaged audience. Thanks to all who made it (or watched over the streaming service)!
1) The document discusses customer validation, which involves getting ready to sell, selling to early customers, and verifying the business model.
2) It emphasizes the importance of preparing sales collateral, distribution channels, and roadmaps before making initial sales.
3) Customer validation also involves developing company and product positioning based on insights from early sales, and verifying various aspects of the business.
This document discusses customer creation strategies for startups. It outlines four key activities for customer creation: setting year one objectives, positioning, launch, and demand creation. It notes that customer creation strategies should differ depending on whether the startup is targeting an existing market, resegmenting an existing market, or entering a new market. The document also discusses using influence maps, sales roadmaps, and marketing metrics like the AARRR framework to track customer acquisition and retention.
Untapped secrets of persona drive marketingAMASV_Chapter
Mike Gospe of KickStart Alliance and Professor of Marketing at San Francisco State University did a great presentation on 2/20/13 for the American Marketing Association Sacramento Valley Chapter at Delegata.
Marketing is a waste of time – focus on business developmentLeading Results, Inc
The document discusses business development strategies. It argues that marketing is a waste of time and businesses should instead focus on business development. It provides an overview of Dan Kraus and his company Leading Results, which provides business development coaching and consulting. It then outlines the key aspects of an effective business development system, including having a clear strategy and purpose, differentiating your business to attract ideal customers, and creating a "digital flywheel" where existing customers and new customers acquired through referrals drive ongoing business.
The document is a sales deck for innovation that contains the following key points:
1. Innovation is important for organizations to stay competitive but many companies struggle with innovation capabilities.
2. A Voice of the Customer analysis and redefining the innovation roadmap process can help boost a company's innovation funnel and capabilities.
3. The House of Marketing can help companies with innovation through tools like a VOC analysis, 5 lenses methodology, and workshops to redefine the innovation roadmap process.
The document provides an agenda for building a marketing machine for the 21st century. It introduces the speaker, Dan Kraus, a marketing veteran and founder of Leading Results, a marketing services firm. It outlines the core marketing mantra of talking about the problems solved rather than products sold. It also discusses how marketing has fundamentally changed from outbound interruption marketing to inbound strategies focused on attracting customers through valuable content.
The document discusses customer development for high-tech enterprises. It covers customer discovery, which involves testing hypotheses about customers, problems, products, pricing and distribution. The key steps in customer discovery are authoring initial hypotheses, then testing the "problem" and "product" hypotheses by interacting with customers. The goal is to learn from customers to iteratively validate or invalidate the hypotheses through multiple cycles of testing and feedback. Critical hypotheses to formulate and test include those around products, customers/problems, distribution/pricing, demand creation, market type and competition.
Wacklin marketing trends and digital marketingJulia Argunova
This document discusses digital marketing and provides recommendations for developing a digital marketing strategy. It covers trends in declining traditional media spending and growth in digital spending. The document also provides advice on developing strategies for owned, bought, and earned media and integrating digital marketing tactics like search, social media, and analytics into the planning, execution, and optimization of digital campaigns.
Gamification: Priming Your Market For Salesfinndigital
Gamification is the application of game-design thinking to non-game applications to make them more engaging.
More than "badges", more than loyalty, more than swag incentives, gamification taps into the heart of the customer. It gives them a reason to get involved with your brand - and each other.
Using case studies of actual trade shows and events with BoothTag, the presentation demonstrates an approach to customer engagement that delivers measurable inbound traffic and primes the pump for sales.
You'll wrap up with a fresh approach to attracting, motivating and retaining customers and influencing their behavior.
This document discusses digital marketing trends and provides guidance on developing a digital marketing strategy. It notes that traditional advertising spending has declined while digital spending has increased. It emphasizes developing a strategy that incorporates owned media (what a company directly controls), bought media (traditional advertising), and earned media (external mentions). It provides examples of key touchpoints within each category and recommends prioritizing high-impact options. The document then offers tips for optimization, including analyzing metrics and iterating based on results. Overall, it presents a framework for developing an integrated digital marketing approach.
The document discusses lead generation and lead nurturing strategies for B2B sales. It begins by noting that today's B2B buyers are resistant to sales messages and too busy. It then outlines a buying process model and defines lead generation as building relationships by identifying the right contacts and initiating memorable conversations. The rest of the document provides steps and examples for developing a lead nurturing program, including understanding audiences, developing relevant messages, creating educational content, developing nurturing tracks, and measuring results. It concludes with a case study showing improved lead nurturing results.
How to Turn Your Website into a Demand Generation MachineMarqui CMS
This presentation discusses how to leverage a website for demand generation. It outlines an 8 step process: 1) Understand your target audience, 2) Get found through SEO, 3) Educate and engage prospects with content, 4) Have strong calls-to-action, 5) Optimize landing pages, 6) Use testimonials and case studies, 7) Align sales and marketing, and 8) Test and measure results. The presentation provides tips for each step and emphasizes measuring demand generation activities to optimize ROI.
eDynamic is a digital consultancy that helps clients with marketing automation. Their services address skills gaps, process gaps, organizational readiness, and technical readiness in deploying and using a marketing automation platform. This includes developing strategies, designing campaigns, managing day-to-day operations, and implementing marketing automation technology. Their goal is to help clients acquire and engage customers through cutting-edge interactive solutions.
Presentation at International Housewares Association March 3, 2013Digital Inbound
This was presented at the International Home + Housewares Show on March 3, 2013, at the Innovation Theater in the Lakeside Center. The talk titled "Social Technologies and Digital Marketing" give insight into the many social technologies that a company may use as part of the their marketing plan. Companies must be prepared to embrace these social technologies to insure they are using Social Media to their best advantage. Each company needs to properly plan so that their organizational voice can be heard consostently across all of a companies Internet properties.
This document outlines a 7 step system for marketing success for small businesses. The steps include: 1) Building a marketing foundation with strategy, ideal customer definition, and remarkable difference. 2) Creating educational content. 3) Generating leads through nurture marketing, current customers, referrals, and new prospects. 4) Converting leads through trials and predictable processes. 5) Delighting customers to fuel other marketing engines. 6) Harnessing the internet through social media. 7) Implementing the system through a consistent calendar. The overall system is designed to help small businesses effectively attract and convert prospects at each stage of the customer journey.
The document discusses the strategic role of product management. It begins by explaining that product management is an important role in technology companies to ensure they are market-driven and build products that customers want. However, many technology companies do not truly understand the role of product management or how it differs from marketing and sales. The document aims to clarify the definitions and strategic importance of product management versus common misconceptions about marketing and sales.
Mobile is rapidly growing, both on phones as tablets. Mobile usage is increasing at the expense of other media like TV and internet. Most phones sold already have mobile internet access. M-commerce is growing faster than e-commerce. However, consumers only slowly adopt mobile commerce due to poor user experience on mobile sites, lack of safe payment methods, and low awareness of mobile apps. Companies need to develop tailored mobile strategies using mobile sites, native apps, or hybrid apps to seize the mobile opportunity.
Inbound marketing your competitive advantage-ict_valleyICT Valley
Inbound marketing focuses on creating valuable content to attract and engage potential customers. It involves developing customer personas, building marketing assets like blogs that educate customers, and using data to personalize the customer experience. When done effectively, inbound marketing can increase web traffic, generate leads, and improve conversions. The presentation outlines tools for companies to implement an inbound marketing strategy and measure results.
Customer Innovation management platform by The innovation minder companyInnovation Minder
from the 1st stage of development where the ideation begins.
The CIM platform will manage your customers' expertise that is potentially valuable for product and service development. It will give your company the leverage to anticipate future market demand.
Customers' participation through the CIM platform will not interfere with the efficiency of
http://t.co/chGddXGJ &http://t.co/DCAdmO8Y
Here are some potential opportunities and intentions to avoid common pitfalls:
- Focus on creating unique value for customers rather than trying to be the best
- Target underserved customer needs rather than competing on price alone
- Consider all stakeholders' interests, not just power/profit battles between parties
- Leverage core competencies to their fullest rather than spreading resources too thin
- Build on existing strengths and adapt to changes, rather than disruptive transformations
- Pursue opportunities aligned with your mission that you can realistically achieve
The key is to identify opportunities where you can create differentiated value for customers in a sustainable way, given your strengths and environment, rather than unrealistic aspirations to be the best or disrupt at all costs.
Wd & im session b2_marketing through internet_april 26,2010Mahesh Panchal
This document discusses using the internet and Google AdWords for marketing. It covers branding, creating an online presence, using ads to enhance existing products/services and recruit new customers. It describes the basics of Google AdWords, including how to create ads, target audiences, and track performance. AdWords allows flexibility in location/language targeting and offers control over bid amounts and budgets. Google Analytics can then track which marketing efforts are most effective by measuring metrics like impressions, leads, sales and conversions.
Lean Planning for Nimble Agences - Mirren New Business Conference 2012The Difference Engine
This was the talk I presented at the Mirren New Business Conference on May 2, 2012 in New York. The audience was mainly small and mid-sized agencies - and we had an excellent, engaged audience. Thanks to all who made it (or watched over the streaming service)!
1) The document discusses customer validation, which involves getting ready to sell, selling to early customers, and verifying the business model.
2) It emphasizes the importance of preparing sales collateral, distribution channels, and roadmaps before making initial sales.
3) Customer validation also involves developing company and product positioning based on insights from early sales, and verifying various aspects of the business.
This document discusses customer creation strategies for startups. It outlines four key activities for customer creation: setting year one objectives, positioning, launch, and demand creation. It notes that customer creation strategies should differ depending on whether the startup is targeting an existing market, resegmenting an existing market, or entering a new market. The document also discusses using influence maps, sales roadmaps, and marketing metrics like the AARRR framework to track customer acquisition and retention.
Untapped secrets of persona drive marketingAMASV_Chapter
Mike Gospe of KickStart Alliance and Professor of Marketing at San Francisco State University did a great presentation on 2/20/13 for the American Marketing Association Sacramento Valley Chapter at Delegata.
Marketing is a waste of time – focus on business developmentLeading Results, Inc
The document discusses business development strategies. It argues that marketing is a waste of time and businesses should instead focus on business development. It provides an overview of Dan Kraus and his company Leading Results, which provides business development coaching and consulting. It then outlines the key aspects of an effective business development system, including having a clear strategy and purpose, differentiating your business to attract ideal customers, and creating a "digital flywheel" where existing customers and new customers acquired through referrals drive ongoing business.
The document is a sales deck for innovation that contains the following key points:
1. Innovation is important for organizations to stay competitive but many companies struggle with innovation capabilities.
2. A Voice of the Customer analysis and redefining the innovation roadmap process can help boost a company's innovation funnel and capabilities.
3. The House of Marketing can help companies with innovation through tools like a VOC analysis, 5 lenses methodology, and workshops to redefine the innovation roadmap process.
The document provides an agenda for building a marketing machine for the 21st century. It introduces the speaker, Dan Kraus, a marketing veteran and founder of Leading Results, a marketing services firm. It outlines the core marketing mantra of talking about the problems solved rather than products sold. It also discusses how marketing has fundamentally changed from outbound interruption marketing to inbound strategies focused on attracting customers through valuable content.
The document discusses customer development for high-tech enterprises. It covers customer discovery, which involves testing hypotheses about customers, problems, products, pricing and distribution. The key steps in customer discovery are authoring initial hypotheses, then testing the "problem" and "product" hypotheses by interacting with customers. The goal is to learn from customers to iteratively validate or invalidate the hypotheses through multiple cycles of testing and feedback. Critical hypotheses to formulate and test include those around products, customers/problems, distribution/pricing, demand creation, market type and competition.
Wacklin marketing trends and digital marketingJulia Argunova
This document discusses digital marketing and provides recommendations for developing a digital marketing strategy. It covers trends in declining traditional media spending and growth in digital spending. The document also provides advice on developing strategies for owned, bought, and earned media and integrating digital marketing tactics like search, social media, and analytics into the planning, execution, and optimization of digital campaigns.
Gamification: Priming Your Market For Salesfinndigital
Gamification is the application of game-design thinking to non-game applications to make them more engaging.
More than "badges", more than loyalty, more than swag incentives, gamification taps into the heart of the customer. It gives them a reason to get involved with your brand - and each other.
Using case studies of actual trade shows and events with BoothTag, the presentation demonstrates an approach to customer engagement that delivers measurable inbound traffic and primes the pump for sales.
You'll wrap up with a fresh approach to attracting, motivating and retaining customers and influencing their behavior.
This document discusses digital marketing trends and provides guidance on developing a digital marketing strategy. It notes that traditional advertising spending has declined while digital spending has increased. It emphasizes developing a strategy that incorporates owned media (what a company directly controls), bought media (traditional advertising), and earned media (external mentions). It provides examples of key touchpoints within each category and recommends prioritizing high-impact options. The document then offers tips for optimization, including analyzing metrics and iterating based on results. Overall, it presents a framework for developing an integrated digital marketing approach.
The document discusses lead generation and lead nurturing strategies for B2B sales. It begins by noting that today's B2B buyers are resistant to sales messages and too busy. It then outlines a buying process model and defines lead generation as building relationships by identifying the right contacts and initiating memorable conversations. The rest of the document provides steps and examples for developing a lead nurturing program, including understanding audiences, developing relevant messages, creating educational content, developing nurturing tracks, and measuring results. It concludes with a case study showing improved lead nurturing results.
How to Turn Your Website into a Demand Generation MachineMarqui CMS
This presentation discusses how to leverage a website for demand generation. It outlines an 8 step process: 1) Understand your target audience, 2) Get found through SEO, 3) Educate and engage prospects with content, 4) Have strong calls-to-action, 5) Optimize landing pages, 6) Use testimonials and case studies, 7) Align sales and marketing, and 8) Test and measure results. The presentation provides tips for each step and emphasizes measuring demand generation activities to optimize ROI.
eDynamic is a digital consultancy that helps clients with marketing automation. Their services address skills gaps, process gaps, organizational readiness, and technical readiness in deploying and using a marketing automation platform. This includes developing strategies, designing campaigns, managing day-to-day operations, and implementing marketing automation technology. Their goal is to help clients acquire and engage customers through cutting-edge interactive solutions.
Presentation at International Housewares Association March 3, 2013Digital Inbound
This was presented at the International Home + Housewares Show on March 3, 2013, at the Innovation Theater in the Lakeside Center. The talk titled "Social Technologies and Digital Marketing" give insight into the many social technologies that a company may use as part of the their marketing plan. Companies must be prepared to embrace these social technologies to insure they are using Social Media to their best advantage. Each company needs to properly plan so that their organizational voice can be heard consostently across all of a companies Internet properties.
Inbound marketing is the process of helping potential customers find a company through helpful content before they are looking to purchase. It relies on creating high-quality, non-promotional content like articles, videos, and whitepapers to engage and educate prospects. When done effectively, this approach generates better results than interruptive traditional marketing by building relationships and allowing buyers to come to the company when they are ready to buy. Content must be relevant to target personas and address their challenges. Common inbound tactics include search engine optimization, social sharing, blogging, and social media engagement to spread content and visibility.
The document summarizes a lecture on business models and customer development. It discusses how startups used to believe they should execute a plan, but now know they must search for a business model through customer development. It outlines the four steps of customer development: customer discovery, customer validation, customer creation, and company building. It provides an example of a startup, Graphene Frontiers, that went through the Lean LaunchPad class to test hypotheses and secure partnerships through customer conversations to further develop their business model.
Georgea Frank-Tann talks about the digital marketing model versus the traditional marketing model. Harnessing the power of digital marketing, continuous evaluation, and optimisation. How digital analytics can inform campaign decisions and drive ROI.
This document summarizes the services provided by a creative sales and brand partner company. In 3 sentences:
The company helps boost sales performance and brand equity through creative sales and brand planning, design services, research and audits, activation, and online strategies. They take a hands-on approach, not just providing recommendations but also executing plans and taking responsibility for measuring outcomes. The company was founded in 2004 and has experience with over 100 retail projects and 170 blog articles on topics like brand strategy, communications, and online marketing.
The document provides an overview of a marketing power workshop held on September 30, 2010 at St. Edward's University. It discusses various topics related to marketing including defining marketing, developing a marketing system, finding a core difference to communicate to customers, packaging a business, creating educational content, establishing lead generation strategies, harnessing social media and the internet, and living by a marketing calendar. The workshop also covered narrowing a business focus, product and service strategies, referral marketing, public relations, social media marketing, and marketing automation. Additional training sessions were announced on related topics like social media, referral marketing, and design.
Mann Marketing LLC is a marketing firm that blends strategy and creativity to build brands. It was founded in 2002 and provides marketing services to both B2B and B2C clients across various industries. The firm assists companies with developing and improving their marketing plans through services such as market research, brand strategy, communications design, and measurement. Viki Mann is the president and owner, bringing over 20 years of experience in marketing leadership roles for Fortune 500 companies.
Sales Teams And Value Of Social Software (IBM)Rawn Shah
Describes the impact of using social processes or tasks within larger business processes to create a map of where social software provides business value.
Executives like this because you are describing value in terms of processes that they know and understand, and simply replacing some (not all) steps with alternative or possibly better ways of doing things.
This was also shared at the IBM Beyond Web 2.0 conference 2009.
This document discusses how content marketing can help ignite a brand. It involves engaging customers through interesting content on topics they are passionate about to move them along their customer journey. Content marketing builds trust and expertise by showing knowledge and demonstrating skills. It also increases purchase intent, as most consumers and business decision makers say branded content helps them make better decisions. The document outlines developing a content strategy through understanding audiences, competitors, and creating compelling stories and content across channels to promote engagement and the brand.
Social Media Value Proposition - Group FMGGroupFMG
Group FMG is a digital marketing agency that was founded in 2011 through a private equity investment. It offers a comprehensive set of social media solutions for brands, including monitoring brand and competitor performance, engaging with customers through responses and campaigns, and building brand advocacy through content, campaigns, and loyalty programs. The company has offices in London, New York, and Chennai and serves over 75 global clients across industries.
The document discusses the importance of customer experience management for business success. It notes that companies should know their customers better, know themselves, and create an environment for innovation. The document also discusses how customer experience management ties into key business metrics like revenue, brand, employee engagement, customer satisfaction and loyalty. It advocates adopting both traditional and new approaches and tools to improve the customer experience.
The presentation outlined 5 essential elements for modern digital marketing: 1) a well-crafted website with keyword-rich content and external validation, 2) search engine marketing like Google AdWords, 3) sales collateral like brochures and videos, 4) a prospecting program using look-alike analysis and outreach, and 5) ongoing customer communications. The presenter also discussed additional techniques like media relations and social media. The goal was to provide a comprehensive local solution for measurable marketing strategies.
Building your marketing machine for this century required different tools and thought processes. We discuss the foundation you have to put in place to build a great business development machine in this presentation given to Sage Australia/New Zealand at the Partner Insights Summit.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
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Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
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How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
Open Company
1. „Open Company“
Open Innovation and the
Movement to the open company.
From Open Innovation to the Open
1
Company
2. Executive Summary
• To identify potential for improvement use external ressources,
friends and process partners to identify potential for
improvement.
• Sourcing over the internet is available for each partner to reach
a minimum management effort between all interfaces.
• For each open innovation and sourcing activity over the internet
you have to consider the costs used.
• Use external ideas to improve your process situation.
From Open Innovation to the Open
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Company
3. Company Process
Management Process
Manage Human Ressources
Finance Process
Procurement Production Marketing Sales Customer Service
•Search for •Create •Do Marketing •Identify •Hotline Service
procurement Template for Products potentital •Helpdesk
partners •Produce Goods •Identify customers Service
•Identify •Identify Human Marketing •Create offline •Integrate
Produrement Ressource Agency Sales Solution Warranty
partners Responsible •Print Flyers and •Create Online services
•Realize Offline Media Sales Solution
Production •Prepare
Website
High cost effort based on Human Ressources matched between all process steps.
Standard process consruction needs a lot of capital for improvement.
Management effort between interfaces is low as designed by the company founder.
Interfaces have to be optimized to optimize the supply chain between the internal structure.
From Open Innovation to the Open
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Company
4. Open Innovation Sourcing
Identify potential for improvement and more new ideas.
Use external partners to identify space for improvement
Show the interfaces to friends to identify potentital
improvements
For new Ideas use idea and innovation Plattforms for idea generation (e.g. brainfloor.com,
brainr.de). Post your Reqeust for potentital imrpovement on one of these plattforms.
Try to identify the best ideas by evaluating them based on potential requirements for your
business needs.
Start exernalisation to identify potential partners in the production environment and start
sourcing.
From Open Innovation to the Open
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Company
5. Open Procurement & Production
Management Process
Manage Human Ressources
Finance Process
Procurement Production Marketing Sales Customer Service
•Search for •Create •Do Marketing •Identify •Hotline Service
procurement Template for Products potentital •Helpdesk
partners •Produce Goods •Identify customers Service
•Identify •Identify Human Marketing •Create offline •Integrate
Produrement Ressource Agency Sales Solution Warranty
partners Responsible •Print Flyers and •Create Online services
•Realize Offline Media Sales Solution
Production •Prepare
Website
Start to search for external production and procurement partners.
Identify global Sourcing partners for sub processes (via global Sourcing plattforms).
Improve shipping process for global goods by using online Shipment plattforms.
Organize individual shipping to customer for each good procuced by the manfuacturer.
From Open Innovation to the Open
5
Company
6. Open Marketing and Sales
Management Process
Manage Human Ressources
Finance Process
Procurement Production Marketing Sales Customer Service
•Search for •Create •Do Marketing •Identify •Hotline Service
procurement Template for Products potentital •Helpdesk
partners •Produce Goods •Identify customers Service
•Identify •Identify Human Marketing •Create offline •Integrate
Produrement Ressource Agency Sales Solution Warranty
partners Responsible •Print Flyers and •Create Online services
•Realize Offline Media Sales Solution
Production •Prepare
Website
Start Using Online Marketing Partners for production.
Start a Blog for the presentation of Improvements and also for Marketing.
Let people follow your product over twitter, and provide information about the production process.
Present your product on youtube and by other online media.
Use Sales Agencies and Product Placement activites by sales partners and banner advertising.
From Open Innovation to the Open
6
Company
7. Open Customer Service
Management Process
Manage Human Ressources
Finance Process
Procurement Production Marketing Sales Customer Service
•Search for •Create •Do Marketing •Identify •Hotline Service
procurement Template for Products potentital •Helpdesk
partners •Produce Goods •Identify customers Service
•Identify •Identify Human Marketing •Create offline •Integrate
Produrement Ressource Agency Sales Solution Warranty
partners Responsible •Print Flyers and •Create Online services
•Realize Offline Media Sales Solution
Production •Prepare
Website
Use Sourcing via customer service partners and online Sourcing portals.
Try to create a Relation between sourcing partners and Online Advertising partners.
For „easy to use“ products use students and other persons available on the market.
From Open Innovation to the Open
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Company
8. Result
• For each sourcing or optimization process you have to describe
the sourcing activity in detail to gain the best ideas.
• Consider that each interface between partners could cause
transfer problems between diffrent organisations.
• Use your sourcing partners to improve the process by generating
a Win-Win situation.
• Always elaborate the financial perspective for global sourcing
and shipping.
From Open Innovation to the Open
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Company