The document provides guidance on conducting an onsite SEO audit for a website. It outlines key areas of focus for the audit including logical document structure, base pages, status codes, duplicate content, microformats, and page speed. The audit aims to identify any issues that could negatively impact the user experience or search engine optimization of the site.
Presentation Delivered at MODXpo 2017 in Minsk (Belarus) About the Implementation of Technical SEO on MODX Websites, Exploring Existing Extras in the Process, to Start Ranking on The Top Spots on Google!
Local search & targeting is big. It is getting bigger. It started as a Google experiment, but now more than 25% of searches return a Google Local result. This is expected to grow to more than 50% in 2009.
Whether your venture is a local business, a franchise, or a national company, your customers are increasingly using mapping tools and local business search tools for Google, Yahoo, and MSN. Without using the web-based local tools, you (and your customers) are lost; literally.
In this session, we will do a rapid introduction to local search, in order to get everyone up to speed. Then dive into more advanced topics, talking through options for connecting to your customers using map advertising, microformats, the search engines’ local business directories, and and location aware advertising.
Operation Ajax Declassified PDF Appendix DBitsytask
CIA Declassified Operation Ajax Document (PDF File). This document details the CIA/MI5'a overthrow of Iran's president, Mohammad Mosaddegh, on behalf of British Petroleum (BP).
Presentation Delivered at MODXpo 2017 in Minsk (Belarus) About the Implementation of Technical SEO on MODX Websites, Exploring Existing Extras in the Process, to Start Ranking on The Top Spots on Google!
Local search & targeting is big. It is getting bigger. It started as a Google experiment, but now more than 25% of searches return a Google Local result. This is expected to grow to more than 50% in 2009.
Whether your venture is a local business, a franchise, or a national company, your customers are increasingly using mapping tools and local business search tools for Google, Yahoo, and MSN. Without using the web-based local tools, you (and your customers) are lost; literally.
In this session, we will do a rapid introduction to local search, in order to get everyone up to speed. Then dive into more advanced topics, talking through options for connecting to your customers using map advertising, microformats, the search engines’ local business directories, and and location aware advertising.
Operation Ajax Declassified PDF Appendix DBitsytask
CIA Declassified Operation Ajax Document (PDF File). This document details the CIA/MI5'a overthrow of Iran's president, Mohammad Mosaddegh, on behalf of British Petroleum (BP).
SEO predavanje sa ekonomskog fakulteta u OsijekuToni Aničić
Toni Anicic's presentation form EFOS about SEO.
Prezentacija Tonije Anicica sa ekonomskog fakulteta o SEO-u (search engine optimization, optimizacija za tražilice).
Onsite & offsite SEO.
Google Quality Guidelines.
Whitehat, grayhat and blackhat SEO.
10 Technical SEO Wins to Dominate Google SearchJeanneTan16
10 Technical SEO tips and strategies to rank on Google and thrive in the age of generative search. Slides from Jeanne Tan's talk on technical SEO at WordCamp Malaysia 2023.
In the ever changing Google algorithms' world, you need to be up-to-dated to take the lead and outrace your competition. Find out what's the most important from the perspective of developers team when building a highly successful e-commerce businesses.
- Why to use SSL and how to be good for the Crawler
- Picking perfect link structure
- Mind the 'duplicated content' trap
- What should you know about meta tags
- Use canonical to promote your finest content
- The common mistake on uploading pictures
- How to use a tool almost nobody take advantage of
This is a part of Mirumee Talks — an engineering meetup that is free for everyone to come and enjoy. We love sharing what we know and what we are currently up to our in the techy trenches. Talk. Share. Learn.
This was a presentation I gave at a joint meeting of the Fox Valley Drupal User Group and Fox Valley Computing Professionals Meetups. This was one of five talks given that night.
The focus of the event was SEO, what options, tools and plugins are available for Drupal, Joomla and WordPress for better SEO.
On-Page SEO refers to all the things that you can do ON your website to help you rank higher, such as page titles, internal linking, meta tags & descriptions, etc.
SEO for website migrations - 53 SEO factors for a successful website relaunchEoghan Henn
When making changes to your website or launching a completely new website, there are lots of potential risks to your website's SEO performance. Use this presentation to learn about what you need to take care of in order to save your SEO traffic when you relaunch your website.
SEO predavanje sa ekonomskog fakulteta u OsijekuToni Aničić
Toni Anicic's presentation form EFOS about SEO.
Prezentacija Tonije Anicica sa ekonomskog fakulteta o SEO-u (search engine optimization, optimizacija za tražilice).
Onsite & offsite SEO.
Google Quality Guidelines.
Whitehat, grayhat and blackhat SEO.
10 Technical SEO Wins to Dominate Google SearchJeanneTan16
10 Technical SEO tips and strategies to rank on Google and thrive in the age of generative search. Slides from Jeanne Tan's talk on technical SEO at WordCamp Malaysia 2023.
In the ever changing Google algorithms' world, you need to be up-to-dated to take the lead and outrace your competition. Find out what's the most important from the perspective of developers team when building a highly successful e-commerce businesses.
- Why to use SSL and how to be good for the Crawler
- Picking perfect link structure
- Mind the 'duplicated content' trap
- What should you know about meta tags
- Use canonical to promote your finest content
- The common mistake on uploading pictures
- How to use a tool almost nobody take advantage of
This is a part of Mirumee Talks — an engineering meetup that is free for everyone to come and enjoy. We love sharing what we know and what we are currently up to our in the techy trenches. Talk. Share. Learn.
This was a presentation I gave at a joint meeting of the Fox Valley Drupal User Group and Fox Valley Computing Professionals Meetups. This was one of five talks given that night.
The focus of the event was SEO, what options, tools and plugins are available for Drupal, Joomla and WordPress for better SEO.
On-Page SEO refers to all the things that you can do ON your website to help you rank higher, such as page titles, internal linking, meta tags & descriptions, etc.
SEO for website migrations - 53 SEO factors for a successful website relaunchEoghan Henn
When making changes to your website or launching a completely new website, there are lots of potential risks to your website's SEO performance. Use this presentation to learn about what you need to take care of in order to save your SEO traffic when you relaunch your website.
Countrywide Option Arm Loans (Negative Amortization) July 26 2006Bitsytask
Countrywide Option Arm loans (Negative Amortization) July 26 2006.
These loans could qualify to 90% loan-to-value and allowed a teaser rate of as low as 1% payment, which would negatively amortize up to 120% of the value of the property. The borrower would make the 1% payment, and go further into debt. Countrywide likely sold these loans as derivatives before having to deal with the inevitable foreclosure.
CIA Declassified Operation Ajax Document (PDF File). This document details the CIA/MI5'a overthrow of Iran's president, Mohammad Mosaddegh, on behalf of British Petroleum (BP).
CIA Declassified Operation Ajax Document (PDF File). This document details the CIA/MI5'a overthrow of Iran's president, Mohammad Mosaddegh, on behalf of British Petroleum (BP).
CIA Declassified Operation Ajax Document (PDF File). This document details the CIA/MI5'a overthrow of Iran's president, Mohammad Mosaddegh, on behalf of British Petroleum (BP).
CIA Declassified Operation Ajax Document (PDF File). This document details the CIA/MI5'a overthrow of Iran's president, Mohammad Mosaddegh, on behalf of British Petroleum (BP).
CIA Declassified Operation Ajax Document (PDF File). This document details the CIA/MI5'a overthrow of Iran's president, Mohammad Mosaddegh, on behalf of British Petroleum (BP).
CIA Declassified Operation Ajax Document (PDF File). This document details the CIA/MI5'a overthrow of Iran's president, Mohammad Mosaddegh, on behalf of British Petroleum (BP).
CIA Declassified Operation Ajax Document (PDF File). This document details the CIA/MI5'a overthrow of Iran's president, Mohammad Mosaddegh, on behalf of British Petroleum (BP).
Operation Ajax Declassified PDF Appendix EBitsytask
CIA Declassified Operation Ajax Document (PDF File). This document details the CIA/MI5'a overthrow of Iran's president, Mohammad Mosaddegh, on behalf of British Petroleum (BP).
Operation Ajax Declassified PDF Appendix BBitsytask
CIA Declassified Operation Ajax Document (PDF File). This document details the CIA/MI5'a overthrow of Iran's president, Mohammad Mosaddegh, on behalf of British Petroleum (BP).
CIA Declassified Operation Ajax Document (PDF File). This document details the CIA/MI5'a overthrow of Iran's president, Mohammad Mosaddegh, on behalf of British Petroleum (BP).
Basic 'how-to' guide for basic and advanced page speed optimization. Page speed optimization resides in the conversion rate optimization family and is one of the most overlooked items in the web development spectrum. For over a decade, countless organizations have quantified that faster websites result in more conversions, leads & revenue. %3Cb>rawr</b><
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
20 Comprehensive Checklist of Designing and Developing a WebsitePixlogix Infotech
Dive into the world of Website Designing and Developing with Pixlogix! Looking to create a stunning online presence? Look no further! Our comprehensive checklist covers everything you need to know to craft a website that stands out. From user-friendly design to seamless functionality, we've got you covered. Don't miss out on this invaluable resource! Check out our checklist now at Pixlogix and start your journey towards a captivating online presence today.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AI
Onsite auditdoc
1. Pinnacle Cart, Inc.
Call : 800-506-0398 • 7227 N. 16th St., Suite 270 • Phoenix, AZ 85020
http://www.pinnaclecart.com/
Conducting Onsite Audits
How to Audit Onsite SEO Issues
2. Pinnacle Cart, Inc.
Call : 800-506-0398 • 7227 N. 16th St., Suite 270 • Phoenix, AZ 85020
http://www.pinnaclecart.com/
The SEO audit includes:
● Logical Document Structure
○ Title tags
○ Meta descriptions
○ Headings Content
○ Images
○ Links
● Base Pages
○ About
○ Contact
○ FAQ
○ Privacy
○ Terms
○ Shipping
● Accessibility (Section 508)
○ Forms
■ Labels
■ Tabindex
○ Alt Attributes
○ Title Attributes
● Status Codes (200, 404, 301, 302, 500)
● Duplicate Content
● Micro formats
○ Schema
■ Product
■ Breadcrumbs
○ Open Graph
○ Google
■ Author/Publisher
● Page Speed
○ HTTP Keep-alives
○ GZip Compression
○ Browser caching
○ Image Optimization
■ Spritemaps
○ Minify & Combine
● Social Media
○ Thank-you pages
○ Header & Footer
○ Comments
○ Pinterest
○ Facebook
○ Twitter
○ LinkedIn
3. Pinnacle Cart, Inc.
Call : 800-506-0398 • 7227 N. 16th St., Suite 270 • Phoenix, AZ 85020
http://www.pinnaclecart.com/
Logical Document Structure
All HTML Documents should be logically organized, consistent and
relevant to the search queries the document is meant to serve.
● Title Tags:
○ Title tags must be under 66 characters, with primary keyword(s) in close proximity to
the very beginning of the tag content.
● Meta Descriptions:
○ Meta descriptions must be under 156 characters, contain relevant keyword(s) and
contain a call to action.
● Headings:
○ All headings, without exception, should reside as in-content items. Template items that
are repeated across several pages must not reside in a <h> tag.
■ Example:
● “Leopard Print Area Rugs” – Correct
● “Categories” - Incorrect
○ Headings have a parent-child relationship. There is no H2 tag without an 1 taHg before
it, likewise, there is no H3 tag without a prior H1 and H2 tag. H2 is a subsection of the
primary subject, H1, H3 is a subsection of H2.
○ It’s possible for long-copy(long pages) to contain multiple H1 tags. This content must be
separated from the other content by an <hr> tag to signify a thematic change in
content.
○ H1 must be consistent with the <title> tag
● Images:
4. Pinnacle Cart, Inc.
Call : 800-506-0398 • 7227 N. 16th St., Suite 270 • Phoenix, AZ 85020
http://www.pinnaclecart.com/
○ Non-content images should never reside within a <img> tag. Images that only aid
design/layout should be CSS backgrounds
○ All images within <img> tags must, without exception, contain an alt attribute to
concisely describe the image, using keywords when necessary.
○ All images must have a set width and height attribute to prevent browser reflow. The
height and width attributes must reflect the actual height and width of the image.
○ Images must be optimized for page-speed
○ All images should be optimized for best page-speed. In photoshop use File>Save for
Web & Devices. JPG’s usually work at 61% compression.
○ Images with a limited amount of colors may be optimal as PNG-8 without transparency.
Within Save for web & devices, reduce the scope of Palette while retaining the images
original look.
● Links
○ Any and all links to mailto: or tel: in the href attribute should have a rel=”nofollow”
attribute
○ All links, without exception, should have a title attribute that concisely, within 66
characters, describes the destination page and is consistent with the destination <title>
tag
○ All phone numbers must be contained within a link using <a href=”tel:+18008885555”
title=”Call 1-800-888-5555” rel=”nofollow”>(800) 888-5555</a> for mobile compatibility
○ All links, with a priority on internal links, must link to a 200 status code and never to
404, 500, 301 status codes. 302 status codes may be linked to only when linking to
content areas that are not to be crawled such as an account administration area.
○ Outbound links that link to non-reputable or potentially non-reputable websites, or
potentially temporary content must contain a rel=”nofollow” attribute.
5. Pinnacle Cart, Inc.
Call : 800-506-0398 • 7227 N. 16th St., Suite 270 • Phoenix, AZ 85020
http://www.pinnaclecart.com/
Accessibility (Section 508)
"Google’s mission is to organize the world’s information and make it
universally accessible and useful." – Google.com
● Forms
○ Labels
■ Form labels must contain a “for” attribute corresponding to it’s <input>
counterpart ID. Example:
● <label for=”name”>Name:</label>
<input type=”text” id=”name”>
○ Tabindex
■ All input, select, textarea tags must contain a tabindex attribute beginning with
1 to signify the order form elements will be selected when a user presses the
TAB key on their keyboard.
● Alt Attributes
○ As an accessibility feature, all images must contain an alt attribute. Alt attributes must
be set and must identify the image concisely using keywords when possible.
● Title Attributes
○ As an accessibility feature, all links must contain a title attribute. Title attributes must
concisely (in under 66 characters) describe the destination page.
6. Pinnacle Cart, Inc.
Call : 800-506-0398 • 7227 N. 16th St., Suite 270 • Phoenix, AZ 85020
http://www.pinnaclecart.com/
Base Pages
Real companies have real helpful support pages. They can be an
indicator of legitimacy and a source of useful, optimized content.
● About
○ We want the best about us page of all time, inclusive of available images, video, press,
social media integrations and at least 3 paragraphs with 3 headings
■ Example
● Who are we?
● Our mission statement
● Our commitment
● Contact
○ Contact pages must be the best possible contact pages available.
■ Contact pages include:
7. Pinnacle Cart, Inc.
Call : 800-506-0398 • 7227 N. 16th St., Suite 270 • Phoenix, AZ 85020
http://www.pinnaclecart.com/
● Address
● Phone number(s)
● Google Maps widget (if applicable)
● A brief paragraph tag explaining for inviting contact
● One or more clickable mailto: links without @ - Use the actual email
address and deal with the spam off-site.
● FAQ (Frequently Asked Questions)
○ Include as many questions & answers as possible. Use logical headings for both the
contents of questions and answers.
○ Cover even seemingly obvious questions & answers
○ Include shipping/product questions/answers that are even clearly answered on other
areas of the site.
○ Make the FAQ comprehensive
● Privacy & Terms
○ Real websites have privacy & terms.
○ Privacy policies are required by any website that collects data
● Shipping
○ Any website that ships products should have a comprehensive, descriptive shipping
page outlining any and all caveats, policies, and methods with regard to shipping.
Status Codes
Bad Status Codes are a clear indicator of a bad user experience with
dead-ends in place of destinations.
8. Pinnacle Cart, Inc.
Call : 800-506-0398 • 7227 N. 16th St., Suite 270 • Phoenix, AZ 85020
http://www.pinnaclecart.com/
● Internal Links
○ Every link within a websites internal navigation should point to a 200 status code unless
a 302 status code is being used specifically to block search engine spiders from crawling.
Linking to 404 or 500 status codes is completely unacceptable. Linking to 301 redirects is
poor practice and is not optimal for page-rank.
● Inbound Links
○ Inbound links from search engines or referring websites should never point to 404 or
500 errors.
■ When unable to modify external link, provide a 301 redirect to the most
substantially-similar page
● 301 status codes (Permanent redirects) are to be used in every event of a page moving
permanently to another URL.
○ When a URL is no longer in use, use 301 redirects to instruct google where this content
as moved, and where to credit Page Rank to.
Duplicate Content
9. Pinnacle Cart, Inc.
Call : 800-506-0398 • 7227 N. 16th St., Suite 270 • Phoenix, AZ 85020
http://www.pinnaclecart.com/
Duplicate Content can divide and conquer your website
● Resolve duplicate content issues
Duplicate content or the same content showing for two different URL’s may divide your efforts,
or PageRank, without the proper use of the mechanisms used to prevent duplicate content.
Duplicate content can happen when an existing website shows exact duplicate pages of the
same content on different URL’s, when content has been taken from another source or when
multiple domain names display the same content.
○ Canonical
■ Use canonical link elements to instruct Google to the preferred URL for
particular pages content.
■ Canonical link elements done incorrectly can be dangerous and cause problems
for the entire website
○ 301 Redirects
■ Slightly better than canonical link elements is the 301 redirect. Google looks at
any change to a URL as a potentially different page
● Example
○ http://www.pinnaclecart.com
○ http://www.pinnaclecart.com/
○ These URLs are seen as completely different locations by Google
and if they are not resolved properly using canonical link
elements and/or 301 redirects, they can divide your page rank.
○ Stolen Content
■ Content that has been plagiarized or stolen from another content source
without proper citation is not optimal and may actually count as a vote for the
original content publisher rather than useful content for your website.
10. Pinnacle Cart, Inc.
Call : 800-506-0398 • 7227 N. 16th St., Suite 270 • Phoenix, AZ 85020
http://www.pinnaclecart.com/
Microformats
Semantic web is the future of the internet, providing higher-quality
search engine results & faster answers for users.
Microformats can make it easier for users to find information on the web and help search engines
“read” and contextualize content better.
● Schema.org
○ Schema is Google’s preferred collection of schemas (microformats/rich-snippets).
Schema provides a structured data format in the form of HTML element attributes that
google can crawl through and better “understand” what it’s “reading.
■ Specifically, the most beneficial microformats today are
● Breadcrumb microformats that outline site structure
○ Breadcrumbs can result in more links from google to your
interior pages. These will allow users to click on specific sections
of your website directly from google and may help with Googles
Sitelinks.
● Products Microformats that outline a product ‘s details
○ Providing structured data for a products specific details can
result in better placement in search results and possibly a
much-higher click-through-rate from the search engine results
page due to the placement of Ratings, Price and a product-
image thumbnail, drawing users attention. Providing this
information on a search engine results page is obviously better
for a user and will likely drastically help search rankings.
● Open Graph
11. Pinnacle Cart, Inc.
Call : 800-506-0398 • 7227 N. 16th St., Suite 270 • Phoenix, AZ 85020
http://www.pinnaclecart.com/
○ Open Graph protocol is Facebook’s collection of rich objects (microformats). This will
help you to control how the way your links are displayed on facebook, which may
increase your odds of gaining positive social metrics, referrals and social syndication.
○ In addition to facebook, Open Graph protocol is the preferred microformat of the
Microsoft Bing search engine.
● Google
○ Author & Publisher rel attributes
■ The author & publisher “rel” attributes can drastically help improve click-
through-rate from search engine results pages by adding a thumbnail of your
Google+ profile photo directly on the search engine results page, drawing more
users’ eyes.
Page Speed
Fast is better than slow. – Google.com
Page speed may be one of the most important technical metrics for an ecommerce website. The advent
of mobile devices has brought even more importance to the speed of pages. Several comprehensive
studies have been publicized demonstrating the importance of even a few milliseconds of page speed.
Meanwhile, most non-optimized websites have page-speed issues that cost several seconds.
● HTTP Keep-alives
○ Enable HTTP keep-alives in order to keep the tunnel of information that is passing files
from the web server open rather than constantly opening and closing for every file.
● GZip Compression
○ GZip is a loss-less file compression that is compatible with browsers. With GZip enabled,
text files will be compressed prior to transfer from the web server to the client.
● Browser caching
○ Browser caching is possible by instructing the users’ web browser to cache, or keep,
static content such as images on the users’ computer and to serve them from there. This
prevents these large files to be constantly downloaded on every page as the user
browses the site, drastically improving the users’ experience.
12. Pinnacle Cart, Inc.
Call : 800-506-0398 • 7227 N. 16th St., Suite 270 • Phoenix, AZ 85020
http://www.pinnaclecart.com/
● Image Optimization
○ Images are usually the largest assets served up by website, usually causing the largest
impact on page-load time. Optimizing images or substituting can substantially reduce
the load time of your pages.
○ Spritemaps
■ Spritemaps is combining multiple design-specific images (We don’t spritemap
in-content images) in an effort to reduce overall file-size and reduce the amount
of HTTP requests required to convey a design.
● Minify & Combine
○ Minification is the act of removing all spaces and line-breaks from a document. In
extreme cases, minification will alter code (shortening variable and function names) in
an effort to further reduce file-size.
○ Combining files is combining multiple stylesheets in to 1 style sheet and/or combining
multiple javascript files into 1 javascript file in order to reduce the amount of non-
concurrent HTTP requests made to the server.
Social Media
Social Media is the new Link Building
● Social Media
○ Thank-you pages
■ Thank you pages are a great place to keep selling. Thank you pages normally
exist after a user has executed a favorable action. Ask your users to join you on
your social networks or otherwise, keep selling.
○ Header & Footer
■ Because of the importance of social media, we recommend putting social media
icons, which act as both a place to get links and social clout as well as social-
proof or trust that your website is legitimate, prominently in the header and
footer.
13. Pinnacle Cart, Inc.
Call : 800-506-0398 • 7227 N. 16th St., Suite 270 • Phoenix, AZ 85020
http://www.pinnaclecart.com/
○ Comments
■ Not all websites have comments enabled, but we do recommend it. Using social
features like Facebook’s comment widget can help allow your users to engage
both on your website and socially with one action.
○ Pinterest
■ If you sell products, you’ll want to use Pinterest to allow users to “bookmark”
your products or otherwise save them to their boards on Pinterest. Pinterest
links are good and they will provide traffic. At the moment we recommend NOT
using the price tags version of Pinterest pins (The pins that contain the items
price) due to studies that indicate the price tag limits the social exposure of
pins.
○ Facebook
■ All online companies should have and be building a facebook page. This will help
you more in the future than it does now. Facebook is known to not provide
much in the way of direct-conversions, but it does have a certain value with
regard to brand. Now because Microsoft and Facebook are working together
and both seem to be interested in creating search engines.
○ Twitter
■ Some niches do much better on facebook than they do on Twitter. Its
recommended that all online companies build and customize a Twitter page
that at least syndicates content from Facebook.
○ LinkedIn
■ LinkedIn works best for business-to-business operations and is largely used for
job opportunities and as a place for “online resumes”. Regardless, we
recommend all online companies be at least syndicating content to a linkedIn
page that has been customized.