Bidding best-practices-whitepaper

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Auctions whitepaper

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Bidding best-practices-whitepaper

  1. 1. 20,000 10,000 May 28, 2013 0
  2. 2. Device Value of Calls Value of Online Value of In-Store Total Value Clicks Value per Click Mobile bid Adjustment Mobile $900 $5,000 $5,000 $10,900 10,000 $1.09 -10% Desktop/ Tablet $100 $10,000 $2,000 $12,100 10,000 $1.21
  3. 3. Location Conversions Cost CPA CPA Goal Location Bid Adjustments Florida 100 $800 $8 $10 +25% New York 120 $1,080 $9 $10 +11% Ohio 70 $1,050 $15 $10 -33% Pennsylvania 85 $850 $10 $10 0%
  4. 4. Day and time Camp Total
  5. 5. Conversions Cost CPA CPA Goal Time Bid Adjustments Weekdays 120 $3,000 $25 $30 +20% Weekends 20 $800 $40 $30 -25%
  6. 6. • • • •
  7. 7. • • • • • • •

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