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COMMUNITY MANAGEMENT
T H E E V O L U T I O N O F
Jono Bacon
@jonobacon
ubuntu
COMMUNITY LEADERSHIP SUMMIT
The Art of Community2nd
Edition
jonobacon consulting
value
communities
$1.3 billion
$10.8 billion
over 10,000 developers from over
1000 companies contribute to Linux
over 10,000 developers from over
1000 companies contribute to Linux
which is 1 component out of 2000
installed in 
community manager
leader • politician • therapist
leader • politician • therapist
optimize the community for success
“how can you achieve that level of
productivity with volunteers, and I
can't with my own employees?”
art science↔
IDENTIFYING
THE ON-RAMP
DEVELOPING
KNOWLEDGE
DETERMINING
CONTRIBUTIONS
GROWING
KUDOS
significant
and
sustained
belonging
1. understand your goals
2. build a strategic plan
3. make the plan rigorous
4. execute with honesty
BUILD SCALE

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The Evolution Of Community Management