Saturday 16th June 2012, 11am -1pm The Hilton Sydney Nick Bolton, Media and Entertainment Manager Viocorp Part of the Sydney Film Festival, Panel discussions for Short Film Winners , Sponsored by Dendy & Metroscreen Discussing the online distribution options for short film makers.

1. Online distribution for Short Film Makers
Nick Bolton, Media and Entertainment Manager,Viocorp
11am – 1pm, Saturday 16 th June 2012
The Hilton, Sydney
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2. About Viocorp
Australian business 10 years old
Sydney, Melbourne, Canberra, Singapore
75 staff – about 40 engineers
Privately owned, Profitable
Live streaming
Online video platforms
Webcasting, Web TV, IPTV, Mobile, Tablet
Rich media advertising
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3. How to connect content and distribution
Viocorp connects content and viewers through innovation
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4. Reaching audiences LIVE across multiple devices
What is it ?
• Giving viewers a consistent experience
across desktop, tablet and mobile
Who is doing it ?
• CommSec
• Sydney Opera House
• TonTon
• Splendour in the Grass – see image
How can Viocorp help you ?
• Automatic device detection and support for
all major devices
• Advice on how best to deliver your content
across new platforms
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5. Nice Shorts (est 2005, now defunct)
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6. About Me www.nickbolton.com.au
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7. What’s your goal: Audience, Awards, or Money?
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8. Festival v Online
PROS PROS
High perception that inclusion = good Immediate release after post production
Viewed by high level judges and peers Potential global and unlimited audience
Ascerning audience at Festival Content immortalised forever
PR and status of badging the film Quick and easy to distribute
Possible financial rewards / product in kind Instant audience build and feedback
CONS Build body of work
Expensive to enter ($50 per go) CONS
Low chance of being shortlisted Relies on you to do the marketing and audience building
If you are, often overseas so can’t attend Requires multiple content to create audience over time
Few people see it at Festival Limited revenue
Can’t distribute online for x months
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9. Either way - Create a profile for your short on IMDB
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10. Submit to film festivals using Withoutabox
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11. Buy a Domain name at NetRegistry
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12. Build a simple website using Wordpress
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13. Website example (theatre and film project)
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14. Crowd-fund (Pozible.com, Kickstarter.com, Indiegogo.com)
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15. Sell your film via short film distribution companies
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16. Or go for audience eg YouTube - Channel
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17. Monetise using the Dynamo player
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18. Distribute cross platform and channel using Distribber
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19. Distribber – How it works
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20. Enter as many online festivals
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21. Enter as many online festivals
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22. Long form - YouTube the studio
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23. Thank you
Nick Bolton, Viocorp
T: 02 8007 6200 M: 0412 101726
@viocorp @nickybee99
www.viocorp.comwww.nickbolton.com.au
nick.bolton@viocorp.com
www.slideshare.net/viocorp
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