The document introduces the emerging role of film in business communication. It notes that film has become an essential business tool due to the rise of the internet and online video. Statistics are provided showing the popularity and engagement of online video content. The benefits of using film for businesses are described, such as increased marketing click-through rates and sales uplifts. The document then profiles a film production company called River Film Communication and provides examples of films they have created for various business clients.

1. The emerging role
of film in business
communication
An introduction by River Film Communication

3. Film has become a
business tool you
can’t ignore
There’s nothing new about
film. It’s been around for years.
So why has it become a must-
have tool for businesses of all
kinds in the last two years? And
why do we believe those who
ignore it will pay a heavy price?

5. Film + Internet =
the world’s most
powerful and
popular medium
Because of the Internet and
mobile phones, there are lots of
different ways to reach people.
One fact is certain: people love
film. But don’t take our word
for it. There are some startling
statistics about film online
that will make you glad you
decided to read this brochure.

6. 5.5 billion videos
were viewed
online in the
UK in Feb 2010,
up 37% on
Feb 2009
The second
largest search
engine is
youtube

7. 70% of
global
online
consumers
watch
online
video

8. Companies are up
to 50 times more
likely to be found
by search engines
if there is a video
embedded on their
website’s home page
Video
increases
marketing
click-
through
rates by
96.38%

9. Brands using online
video have seen a
20-40% uplift in sales

10. Competitive
advantage
Businesses once had to learn
how to communicate through
the internet and over the next
few years will need to learn how
to communicate through film.
Those that master this well
and quickly will achieve a clear
advantage over their peers.

11. You can use film to...
sell products and services
build brand loyalty
bring anything into the boardroom
inspire and convert sceptics
build brand loyalty
put the record straight
make complex issues easy to understand
inform and inspire members of staff
win pitches
make events more memorable
imagine the future
speak to the world
turn dull into dynamic
tell a story

12. Film is fast,
low cost and
high quality

13. Film’s popularity and its ability
to help you stand out from the
competition are two important
factors. Three more are cost,
quality and time.
Low cost
We don’t work with Hollywood budgets.
We create compelling films with affordable
budgets.*
High Quality
What’s more, the quality is comparable
to that of a feature film, thanks to the
development of more professional HD
digital cameras.
Fast Turnaround
We also work extremely fast. 30% of the
films we made in the last 12 months took less
than a week from concept to delivery and a
further 50% were delivered within a month.
*Over the past year we have made films with budgets
ranging from under £1,000 to well over £200,000.
Most cost between £2,000 and £20,000.

14. Recent River films
Visit www.riverfc.com

15. Green Park Arrive
The Brief Watch the film here
PRUPIM asked us to produce a fun and www.riverfc.com/
dynamic film to set the mood at the beginning green-park
of presentations to prospective tenants of
Green Park.
Our idea was to show people coming
to an ordinary day’s work in somewhat
extraordinary style...
We scoured the country for props and people
to make sure we put as much of the budget
on screen as possible. Everything had to be
filmed in a single day – it was run with the
precision of a well-run film set!
The film has been really successful in helping
reinforce the idea that there’s a buzz to
Green Park.

16. The Corporation of London
The Brief Watch the film here
The Corporation of London asked us to create www.riverfc.com/
a series of films to use throughout the year corporation-of-london
and to explain the City of London and the
Corporation’s role.
We displayed the messages innovatively using
computer-generated banners falling down the
sides of buildings
The films have become an important part of
the Corporation’s communications strategy.
We produced versions including one with
Chinese characters and Mandarin voice over.

17. Westminster Terrace
The Brief Watch the film here
Grosvenor Asia Pacific asked us to film a www.riverfc.com/
new 41 storey luxury residential scheme in westminster-terrace
Hong Kong to be shown to high net value
worth purchasers.
Aerial sequences show the building at its
best and we digitally remodelled parts of the
film extensively to show the scheme and its
surroundings as they will be when complete.
The film has been very useful in overcoming
resistance to what is a new location in Hong
Kong for such a premium residential scheme.

18. Forbury Hotel
The Brief Watch the film here
We were asked to promote one of the Forbury www.riverfc.com/
Hotel’s key selling points – its reputation forbury-hotel
for mixing top-notch cocktails – to a media
audience. The Forbury is one of the UK’s most
exclusive boutique hotels.
We devised a mini action-adventure
documentary, tracking one of the hotel’s
barmen to Cuba in his quest for the
perfect mojito.
A spirited ode to the hotel’s passion for all
things Latino. The documentary was included
in DVD format in hundreds of press packs and
generated acres of coverage.

19. Rex Games
The Brief Watch the film here
UBS asked us to create a series of fun viral www.riverfc.com/ubs
films to be used as part of an email marketing
campaign to promote office space available
to let.
Our idea was to show the space through
silly games such as an indoor bike race and
sumo wrestling.
The films went to an audience of 200 agents
who had to predict the winners of each game.
Those that guessed correctly were entered
into a prize draw.
The films were viewed over 3,500 times and
the project enjoyed a significant profile and
press coverage rarely achieved for a scheme of
this modest scale.

20. Dragon Awards
The Brief Watch the film here
Every year since 1987 the City of London www.riverfc.com/
Corporation has hosted the Dragon Awards. dragon-awards
They recognize businesses and public offices
that go above and beyond their core work to
significantly impact the regeneration of their
local communities.
We produced a series of 10 films for the
award ceremony which told the story
of the winners and the positive impact
they delivered.
Each film brought a buzz to the ceremony
and was a promotional tool for the businesses
involved and the Dragon Awards scheme itself.

21. The Angel Building
The Brief Watch the film here
As in all Derwent London’s buildings, the www.riverfc.com/
art and sculpture at the Angel Building was derwent-london
specifically commissioned in order to make
a unique and stimulating environment.
The pieces and their display were carefully
considered from early on in the design process
and a variety of artists chosen, each of whom
has responded to the building in a highly
individual way.
In conjunction with The Neighbourhood we
produced a short film covering the installation
of a large scale sculpture in the atrium of this
substantial office development.

22. About River
We help our clients
communicate with great films.
We win pitches, we tell stories,
we solve problems.
We help people remember,
understand and feel.
If you want effective,
professional and engaging
films, please talk to us.

23. Contact
James Byard
River Film Communication
85 Clerkenwell Road
London
EC1R 5AR
Tel +44 (0)20 7269 0065
Email james@riverfc.com
www.riverfc.com