Tim Chatfield from Viocorp International Pty Ltd gave a presentation on Web 3.0 and the future of social media in the public sector. He discussed how online video usage is growing globally and in Australia, with Australians watching on average 7 hours of online video per month. He outlined how the online video industry is developing different layers including free advertising supported content, corporate/government content, and premium niche content. Viocorp provides online video streaming services and works with various government departments in Australia to help communicate through live webcasting of events and using video/slides/social media. The presentation looked at how new technologies will continue blending online video with social aspects.

1. Web 3.0 and The Future of SocialWeb 3.0 and The Future of Social
Media – Public SectorMedia – Public Sector
New Media inNew Media in
GovernmentGovernment
Tuesday 26Tuesday 26thth
October 2010October 2010
Tim ChatfieldTim Chatfield
Channel & Business DevelopmentChannel & Business Development
Viocorp International Pty LtdViocorp International Pty Ltd

2. AgendaAgenda
•
The online video industry globallyThe online video industry globally
•
An Australian perspectiveAn Australian perspective
•
Business & government uses of videoBusiness & government uses of video
•
Where Viocorp fitsWhere Viocorp fits
•
Real world examplesReal world examples
•
Case StudyCase Study
-- Department of Education,Department of Education,
Employment and Workplace RelationsEmployment and Workplace Relations

4. Total global internetTotal global internet
traffictraffic

5. Consumer internetConsumer internet
traffictraffic

6. Mobile internet trafficMobile internet traffic

7. Beyond 2014Beyond 2014

8. Australian appetiteAustralian appetite
July 2010July 2010
• 4 out of 5 (81%) Australians viewed online4 out of 5 (81%) Australians viewed online
videovideo
• Australians on average view 7-hoursAustralians on average view 7-hours
online video viewed per monthonline video viewed per month
• 970,450,000 online videos viewed970,450,000 online videos viewed
• Average viewer watched 90.8 videosAverage viewer watched 90.8 videos

9. Australian industryAustralian industry
nownow

10. 1st layer - Free1st layer - Free
•
Free to viewFree to view
•
Advertising supportedAdvertising supported
•
Short contentShort content
•
Tough to monetiseTough to monetise
•
Tough to controlTough to control
•
Market shakeout comingMarket shakeout coming

11. 2nd layer –2nd layer –
Corporate/GovernmentCorporate/Government
•
Content viewers will notContent viewers will not
pay for contentpay for content
•
Content owners will payContent owners will pay
to have content deliveredto have content delivered
•
Corporates, government,Corporates, government,
sports clubs, churches,sports clubs, churches,
etcetc
•
Brand, stick, engage, buy,Brand, stick, engage, buy,
sample, interact, network,sample, interact, network,
leverageleverage

12. 3rd layer - Premium3rd layer - Premium
•
Niche contentNiche content
•
Content more easilyContent more easily
‘monetised’ ie viewers‘monetised’ ie viewers
prepared to pay forprepared to pay for
contentcontent

13. 4th layer -4th layer -
BroadcastersBroadcasters
•
Multiple revenue sourcesMultiple revenue sources
•
Probably a traditionalProbably a traditional
broadcast model sittingbroadcast model sitting
behind itbehind it
...opens up niche...opens up niche
broadcast opportunities...broadcast opportunities...

21. Where Viocorp fits?Where Viocorp fits?
Australia’s leading online video streamingAustralia’s leading online video streaming
companycompany
Approved supplier to federal & stateApproved supplier to federal & state
governmentgovernment

22. ViocorpViocorp
Australian company founded in 2002Australian company founded in 2002
Currently 72 staff / 2 officesCurrently 72 staff / 2 offices
SaaS based philosophy and leverage Akamai’s network 73,000SaaS based philosophy and leverage Akamai’s network 73,000
serversservers
Award winning locally and overseas / many world firsts…Award winning locally and overseas / many world firsts…
(2020 Summit, Live PM Webchat, Vatican, Live election debate(2020 Summit, Live PM Webchat, Vatican, Live election debate
YouTube)YouTube)
Strong government relationshipsStrong government relationships
FederalFederal
PM&C, DEEWR, DBCDE, Tourism AustraliaPM&C, DEEWR, DBCDE, Tourism Australia
StateState
VIC: DHS, DEECD, DPCD.VIC: DHS, DEECD, DPCD.
NSW: RTA, Tourism NSWNSW: RTA, Tourism NSW

24. DirectDirect
CommuniCommuni
cationcation
Control over:Control over:
- message- message
- timing- timing

25. LiveLive
moderatemoderate
dd
WebchaWebcha
tt
World 1World 1stst
……

26. Public educationPublic education

27. Industry BriefingsIndustry Briefings

28. Community MeetingsCommunity Meetings

29. CollaborationCollaboration

30. CommunityCommunity
ContributionContribution

31. Live WebcastingLive Webcasting

32. Live BoxLive Box

33. InternalInternal
CommunicationsCommunications

34. Video,Slides,Twitter,WiVideo,Slides,Twitter,Wi
kiki

35. Breaking new ground…Breaking new ground…

36. Web 3.0 / TV 2.0Web 3.0 / TV 2.0

37. ResourcesResources
•
www.videonuze.comwww.videonuze.com
•
www.streamingmedia.comwww.streamingmedia.com
•
www.reelseo.comwww.reelseo.com
•
www.newteevee.comwww.newteevee.com

38. Question timeQuestion time
Tim ChatfieldTim Chatfield
tim.chatfield@viocorp.comtim.chatfield@viocorp.com
0414 304 3060414 304 306
Twitter: @timchatfield / @viocorpTwitter: @timchatfield / @viocorp
www.facebook.com/viocorpwww.facebook.com/viocorp
www.viotv.comwww.viotv.com