The document discusses online networking sites and how to effectively use them for business purposes. It describes what online networks are, examples of popular sites, and how to create a good profile. The key benefits highlighted include making recommendations, searching and posting jobs, networking with colleagues, and tapping into the knowledge of your connections. It emphasizes setting up a comprehensive profile, maintaining an online presence, and using the site to actively engage with your network.

1. Get linked into networking:
Connecting on the Web
Esmée, Internet Producer
June 4, 2009

2. The power of online networking
• What are online networks?
• What are the different sites?
• How do I use online networking?
• What are some worthwhile business applications?
• What makes a good profile?
• What are some implications and risks of using these sites?
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4. Dunbar’s Number
“a theoretical cognitive limit
to the number of people
with whom one can
maintain stable social
relationships.”
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5. 4

6. • Professional networks • Make and ask for • Broadcast a business
recommendations question to your
• Educational networks
network
• Search and post jobs
• Past employers
• Ask for insights in a
• Research where
particular industry
people are and who
they know
• Ask for an
introduction to a
contact’s connection
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7. Your network strategy
• Create a profile that summarizes your professional
accomplishments
• Import your contacts and invite them to link to you
• Find past and present colleagues
• Mine networks of people with whom you have done
business, worked, or gone to school
• Use the “People You May Know” function
• Be explicit in your settings about who you want connecting
with you and viewing your profile
• Keep track as connections change jobs and contact
information
• Participate
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8. People search
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9. Affinity groups
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10. Find and add events
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11. Search and post job opportunities
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12. Ask and answer questions
• Tap the knowledge of your network, broadcast your business-related
questions to both your network and the greater LinkedIn network.
• Find out what your company’s policies, procedures and legal
guidelines are before giving advice on any topic, while representing
yourself as an employee.
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13. Private messaging
• Conversations are not in the public view and are delivered into your e-
mail inbox without ever having to visit the Web site.
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14. Make and request introductions
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15. What makes a good profile?
• Build compelling, current, and holistic public profiles
• Write in your voice and character
• Use keywords and be specific so that those searching for your expertise
can find you easily
• The professional headline is a shortened version of your personal brand
• Include a professional photograph
• Highlight your accomplishments and post what you are working on
• Hyperlink to your published content; videos, podcasts, etc.
• Promote your Web sites
• Request recommendations
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16. What are some implications and risks of using these
applications?
• Your profile is an extension of your business persona
• Read and agree to the Web sites’ user agreements
• Make sure you are using the different functions correctly
• Set your privacy settings
• Segment contacts based on areas of needs
• Comply with your company’s code of conduct
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17. Online networking top 10
1. See who’s out there and watch how others participate.
2. Have a strategy.
3. Build your online presence and keep it current.
4. Use a professional photograph.
5. Use your profile like a business card.
6. Highlight your accomplishments.
7. Use your online contacts to help you stay in touch.
8. Join groups and interact with their postings.
9. Answer and ask questions of your network.
10. Just do it.
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18. Thank you!
• New York Women in Film & Television
• NYC Mayor's Office of Film, Theatre and Broadcasting
• The Soho Apple Store
Esmée - http://www.linkedin.com/in/esmee
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