This presentation was created by the group "Kids Story" and was presented at Online Media Boot Camp's marketing workshop session held on April 9, 2009. http://www.onlinemediabootcamp.com

1. Bringing Imagination
to Life

2. Meet our Board of Directors…

3. Target Audience
 Parents ages 25-50
 Educators: public schools, daycares, libraries

4. Potential Communities / How to
Reach
 Librarians
 Educators
 Parents
 Neighborhood civic associations
 School districts

5. Social Media
 Create a widget on the company page to make and
dress your own character online
 Host a poll on the Web site for audiences to rate their
favorite character

6. Blogging
 On the company Web site, post a running commentary
of the different character events, e.g., Pinocchio came
to visit Sally in Philadelphia
 Monitor and comment appropriately on blogs that
target the parent/educator audiences
 Allow children to post their impressions of the
characters they liked best in a kids-only section of the
site

7. PR 2.0
 Send out optimized press releases to local community
media through PitchEngine and regular wire services
 Post photos of events on the company Web site
 Google Adwords
 SEO throughout Web site
 Facebook advertising

8. Social networking
 YouTube video contest is to dress up as your favorite
character / allow people to vote
 YouTube video: make a video of a costumed character
who comes with a “tale to tell”
 Facebook page: create for the company where you can
become a fan
 Tweet “in character” – provide links to the company
Web site or other social components

9. So, any VC companies interested?