The document discusses various statistics related to online activity and digital media. It notes that there are over 4 billion Google searches daily, and that if Facebook was a country it would be the third largest by population. It also discusses how online advertising has surpassed traditional media in spending, and how marketing is now heavily technology-driven and data-focused. The role of social media, mobile, and digital optimization are emphasized as important areas for online marketing.

1. @ NDIM, July 10 2012
Connect: fb.com/ambrish.bajaj | twitter/a_bajaj

2.  How many Google searches happen daily?
◦ 100 Million
◦ 50 Million
◦ 2.5 Billion
◦ 4 Billion
That’s 2.8 million a minute and 166
million an hour. Justdial gets 1 Mn a
day!

3.  If Facebook were a country, where would it
rank globally by population?
◦ 9th
◦ 5th
◦ 3rd
◦ 1st

4.  How many likes, comments and posts are put
on Facebook everyday?
◦ 35 Billion
◦ 3.5 Billion
◦ 350 Million
◦ 35 Million
That’s 145 Million an hour, 2.4 Million a
minute and 400k/s

5.  How do you think Google makes money?
◦ Through its search engine
◦ By Google Maps
◦ Google Mail service
◦ Google Business Solutions
But how?? Google = 10 TCS

6.  Which is the most valued company in the
history of mankind by dollars per employee?
◦ Facebook
◦ Google
◦ Yahoo
◦ Instagram
Is Zuckerberg nuts to
pay $ 1 Bn @ $100 Mn
per employee

7.  2 million blogs are written daily. That’s
enough to fill TIME magazine for 700+ years.
 864k hours of video is uploaded of video is
uploaded on Youtube every 24 hours. And we
thought people watch TV, huh!
 About 400k free articles are available on
Wikipedia. Who then will pay for books!
 More people would read news online than on
printed paper. Oops! This already happened
in early 2010.

8. Online ad
spend has
crossed any
traditional
media already!

9. Writing on the wall
Eye balls are shifting to online
media from traditional media
and so would the advertising
budgets!

10.  Well, the basics of marketing and advertising
may still be what Kotler wrote. But, some
things have changed:
◦ Heavily technology driven.
◦ Highly Targeted
◦ Amazing power of testing.
◦ Very performance driven. Power of Statistics.
◦ You are more accountable than before 
Interestingly, techies are developing the new
advertising platforms and not management
guys!

11.  Online marketing unplugged:
◦ Intelligently Targeted / Intrusive Advertising >>
◦ Search Engine Marketing >>
◦ Display marketing >>
◦ Social Media Marketing >>
◦ Mobile Marketing >>

12.  Techno-management roles:
◦ Search Engine Optimization Analyst/Manager
◦ Display Ad specialist/Manager
◦ Mobile marketing expert
 Marketing roles:
◦ Social Media Manager
◦ Content Manager
 Sales:
◦ Online Ad sales

13.  Thanks for your time.
 Contact: ambrish.bajaj@one97.net |
+91 99108 77799 | fb/ambrish.bajaj |
twitter/a_bajaj

14. <<

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16. <<
FB Marketers can
target you by
location, sex, age
, interests

17. <<
A Chabbra
saree ad in a
London
newspaper?

18. <<
Mobile marketers
can target you by
device
type, model, OS, scr
een
size, geography, Op
erator!