The document discusses the importance of establishing a strong online presence for brands, emphasizing the need for a website as the first step. It outlines strategies for effective digital branding, including participation in relevant discussions, regular updates, and search engine optimization, while also highlighting common pitfalls to avoid, such as mixing personal and business profiles and copying content. Overall, it stresses the potential reach and engagement opportunities available through digital platforms.

1. Digital Branding
ONLINE BRAND CREATION
SONY JOSEPH
HTTP: / /WWW.ADWIZE. IN

2. Why Online
 If you are going through this presentation, naturally
you are online and so are millions of people round
the world. Me sitting in front of my laptop am able to
reach out to all of you. So just imagine the reach your
brand can get online
 More informative and comprehensive
 Data segregation and analysis based on your
requirement is possible to understand the market
trends and impact of marketing
 Consistent visibility

3. How to Go Online
 Before anything else make sure you have a website or at
least a webpage. It is the first thing that everybody would
like to see about your brand.
 Echo the brand culture online. The style of the webpage
speaks a lot. The information that you provide helps start
the conversation with your target group
 Identify portals related to your service. Make sure you
participate in discussions and post about your services in
these online real estates.
 Spread the word around with the help of relevant blogs,
directories, posts and discussions

4. What to do Online
 Make yourself visible – Be it Google maps, directory
listings, Social networking portal – Be there!
 Update regularly and originally.
 Make conversations with your TG by writing about
topics that they would be interested in. But it should
be related to your line of business or it will seem
desperate and totally out of context.
 Invest time on Search Engine Optimization and do it
the right way

5. What not to do Online
 Do not mix your personal and business profiles. Your
business/company page should be totally different
from your personal pages.
 Do not copy content.
 Do not overdo digital branding specially while using
emails. Remember your reaction when you see an
unsolicited promotional mail in your inbox.