This document provides an overview of online advertising formats and metrics. It discusses how online ads can build brands and their effectiveness in Europe. It also defines common metrics like cost per mille (CPM), click-through rate (CTR), cost per click (CPC), and cost per action (CPA). Finally, it includes brief biographical information about the author Marcello del Bono and his experience in online advertising.
A presentation by Scott Dylan a Digital Marketing Consultant based in London. Discussing the reasons why Digital is so important. Covers SEO, PPC, Digital Trends and more....
A presentation by Scott Dylan a Digital Marketing Consultant based in London. Discussing the reasons why Digital is so important. Covers SEO, PPC, Digital Trends and more....
Italian Politics and Society - The politician as a corporation, as a startup ...Giorgio Marandola
Italian Politics and Society, a course of the University of Pavia designed principally for foreign students, but it is also open to Italian students.
I analyzed the digital side of an electoral campaign describing a politician as a corporation or a startup.
Lecture by Giorgio Marandola with prof. Marco Camisani Calzolari.
Presentation outlining:
Is the digital model we currently use flawed/
Content and brand selection
Platform evolution
For more information on this presentations visit The Internet Show ME 2011: http://www.terrapinn.com/exhibition/internet-show-middle-east/
Importance of advertisement in e commerceyatheesh km
Importance of Advertisement ,types of advertisement ,result of advertisement ,how advertisement help to e-commerce ,result of advertisement ,internet growth in advertisement
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Italian Politics and Society - The politician as a corporation, as a startup ...Giorgio Marandola
Italian Politics and Society, a course of the University of Pavia designed principally for foreign students, but it is also open to Italian students.
I analyzed the digital side of an electoral campaign describing a politician as a corporation or a startup.
Lecture by Giorgio Marandola with prof. Marco Camisani Calzolari.
Presentation outlining:
Is the digital model we currently use flawed/
Content and brand selection
Platform evolution
For more information on this presentations visit The Internet Show ME 2011: http://www.terrapinn.com/exhibition/internet-show-middle-east/
Importance of advertisement in e commerceyatheesh km
Importance of Advertisement ,types of advertisement ,result of advertisement ,how advertisement help to e-commerce ,result of advertisement ,internet growth in advertisement
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
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Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
4. Online Advertising Builds Brands Online Ad Effectiveness European Averages Source: Dynamic Logic MarketNorms MarketNorms data through June 30, 2004; N=199 European campaigns, n=163,262 respondents Percent Fonte: EIAA European Interactive Advertising Association (2004) +5.4% +45.3% +21.6% +5.6% +5.0%
11. Mar Marcello del Bono Marcello del Bono makes the first projects online as a web project manager in year 1996 , after a two years long experience in the digital television business (Tele+) . In year 2000 he is in Matrix (Virgilio) and then at Cap Gemini Ernst & Young in the WEB/CRM group. He has been later Digital Business Manager responsible of the online advertising revenues in Italy for The New York Times, Le Figaro, Rolling Stone Italia, la Cucina Italiana and many other prestigious websites. He has an MBA-Master of Business Administration awarded by the SDA Bocconi’s School of Management in Milan and a Political Science-Economics Degree from the University of Milan. Contact him for job proposals , critics or just to say hallo via his blog http://blog.delbono.eu/ or via email at marcello dot delbono at gmail dot com CC by Marcello del Bono
Amici e colleghi abituati a lavorare sulla carta stampata faticano a comprendere il metodo da adottare nella vendita dell'online advertising. E' infatti necessario un approccio differente per valutare un sistema di opportunità di comunicazione molto più complesso, sfaccettato e misurabile.
Ecco quindi la necessità un brief più estensivo e strutturato per individuare i mezzi e le opportunità più coerenti con i bisogni del cliente. Il vincolo di budget per una campagna online è imprescindibile: i listini online -specie su siti web di grandi dimensioni e con un'offerta variegata- sono molto più complessi e articolati rispetto a quelli dei mezzi tradizionali. I CPM possono facilmente variare oltre il 1000% a seconda dei volumi acquistati e della struttura della campagna. Le campagne per di più sono spesso costruite con prezzi ad hoc il che rende impossibile estrapolare/rifdistribuire solo alcuni elementi da una specifica offerta. Gli elementi chiave sono volti a individuare in primis gli obiettivi della comunicazione: brand awarness, message association, action/purchase intent,etc. E' poi necesario comprendere il messaggio che verrà veicolato, così come il tono della comunicazione per individuare i contesti più appropriati ed escludere quelli non coerenti. L'audience da raggiungere è il terzo elemento fondamentale per il successo della campagna, che determina -insieme al messaggio da veicolare- poi le scelte implementative in termini di targeting, mezzi, formati, timeframe, daypart, etc.
I formati disponibili sono praticamente infiniti e spesso i siti ne inventano di propri. Nell'immagine sono visibili alcuni tra i banner più comuni con le denominazioni standard che però possono variare da sito a sito. E' bene tenere presente che -ceteris paribus- al crescere delle dimensioni aumentano i click through rate ma contemporaneamente anche i costi
L'online advertising viene spesso visto come un mezzo direct response, Ricerche condotte con metodo statistico e pratica quotidiana dei migliori brand al mondo hanno dimostrato come l'online adv sia estremamente efficace neoi processi di branding e posiuzionamento. Tutte le dimensioni associate al brand beneficiano in maniera più che significativa dalla pianificazione di advertising online
E' necessario diventare familiari con le misure più comunement eusate: CPM, CTR, CPC, CPA
La direct response (click) è intrinseca al mezzo onlinema non sempre il CTR è il migliore indicatore delle performance di una campagna.Ad esempio nel caso di una campagna di branding utilizzare il CTR per valutarne le performance è un non-senso. E tuttavia, data la misurabilità intrinseca al mezzo Internet, è bene avere chiaro quali sono le performance medie/minime che è lecito aspettarsi. Valori di CTR al di sotto della media vanno valutati attentamente per individuare le cause che possono essere le più svariate: da una creatività sbagliata alla mancanza di una call to action, da errori nel targeting a una generale swcarsa performance in termini di traffic driving del mezzo utilizzato.
Ma come vengono misurate le performance? Durante lo svolgimento e al termine della campagna viene prodotto un delivery report, che può essere variamente strutturato a seconda del tipo di obiettivo e di campagna ( branding, CPM; CPC, CPA) pianificato. L'informazione minima tipica per le più comuni campagne CPM è quella che rileva le impression effettivamente pubblicate e lo scostamento rispetto al pianificato, i clcik ottenuti e il Click through rate. Il report deve essere valutato con attenzione. L'analisi dei risultati ottenuti e delle ragioni della performance è un momento di crescita nella conoscenza dei mezzi e dei meccanismi tipici della pubblicitàInternet, e può diventare un momento di ulteriore rafforzamento del legame con il cliente.