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By:
Raghav Malhotra
MBA General
I.M.S.A.R
MDU Rohtak
An unbeatable
ADVERTISING                 weapon in
                             marketing


              I.M.S.A.R.
I.M.S.A.R.
I.M.S.A.R.
I.M.S.A.R.
I.M.S.A.R.
I.M.S.A.R.
• Brand Awareness                          Trial
                         Information
                                    ...
I.M.S.A.R.
I.M.S.A.R.
Reasonable

           Emotional



Rational


             I.M.S.A.R.
Emotional




                         REASONABLE


RATIONAL


            I.M.S.A.R.
I.M.S.A.R.
TV    Print   Online              Mobile   Outdoor   Events
Ads   Ads      Ads                 Ads      Ads       Ads
    ...
More than 85 % of money continues to be spent on print & TV
advertising– Financial Express New Delhi,feb 2,2010




      ...
I.M.S.A.R.
I.M.S.A.R.
I.M.S.A.R.
I.M.S.A.R.
I.M.S.A.R.
I.M.S.A.R.
I.M.S.A.R.
What?




I.M.S.A.R.
I.M.S.A.R.
I.M.S.A.R.
I.M.S.A.R.
I.M.S.A.R.
I.M.S.A.R.
I.M.S.A.R.
I.M.S.A.R.
I.M.S.A.R.
A very nascent strategy just to
             advertise not to sell.


             A product is placed inside a
          ...
I.M.S.A.R.
I.M.S.A.R.
I.M.S.A.R.
I.M.S.A.R.
I.M.S.A.R.
I.M.S.A.R.
I.M.S.A.R.
I.M.S.A.R.
I.M.S.A.R.
Sequence
           management
                                      No
Blending
                                  Explici...
I.M.S.A.R.
I.M.S.A.R.
Region
    Selection

     Culture
    Selection

Values & Morality
  Exploitation
      I.M.S.A.R.
I.M.S.A.R.
INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH , ROHTAK
I.M.S.A.R.
Books
•   Marketing Management ,Kotler Keller Koshy Jha
•   The (un)common sense of advertising, Sanjay Tiwari
Web
• www.A...
Advertising in 21st century by Raghav Malhotra
Advertising in 21st century by Raghav Malhotra
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Advertising in 21st century by Raghav Malhotra

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Advertising in 21st century by Raghav Malhotra

  1. 1. By: Raghav Malhotra MBA General I.M.S.A.R MDU Rohtak
  2. 2. An unbeatable ADVERTISING weapon in marketing I.M.S.A.R.
  3. 3. I.M.S.A.R.
  4. 4. I.M.S.A.R.
  5. 5. I.M.S.A.R.
  6. 6. I.M.S.A.R.
  7. 7. I.M.S.A.R.
  8. 8. • Brand Awareness Trial Information Purchase • Brand Familiarity • Brand Comprehension Brand Persuasion Sales Preference • Brand Image • Brand Personality Reinforcement Repeat • Brand Relationship Purchase I.M.S.A.R.
  9. 9. I.M.S.A.R.
  10. 10. I.M.S.A.R.
  11. 11. Reasonable Emotional Rational I.M.S.A.R.
  12. 12. Emotional REASONABLE RATIONAL I.M.S.A.R.
  13. 13. I.M.S.A.R.
  14. 14. TV Print Online Mobile Outdoor Events Ads Ads Ads Ads Ads Ads I.M.S.A.R.
  15. 15. More than 85 % of money continues to be spent on print & TV advertising– Financial Express New Delhi,feb 2,2010 I.M.S.A.R.
  16. 16. I.M.S.A.R.
  17. 17. I.M.S.A.R.
  18. 18. I.M.S.A.R.
  19. 19. I.M.S.A.R.
  20. 20. I.M.S.A.R.
  21. 21. I.M.S.A.R.
  22. 22. I.M.S.A.R.
  23. 23. What? I.M.S.A.R.
  24. 24. I.M.S.A.R.
  25. 25. I.M.S.A.R.
  26. 26. I.M.S.A.R.
  27. 27. I.M.S.A.R.
  28. 28. I.M.S.A.R.
  29. 29. I.M.S.A.R.
  30. 30. I.M.S.A.R.
  31. 31. I.M.S.A.R.
  32. 32. A very nascent strategy just to advertise not to sell. A product is placed inside a hub and only promotional concerns are tackled I.M.S.A.R.
  33. 33. I.M.S.A.R.
  34. 34. I.M.S.A.R.
  35. 35. I.M.S.A.R.
  36. 36. I.M.S.A.R.
  37. 37. I.M.S.A.R.
  38. 38. I.M.S.A.R.
  39. 39. I.M.S.A.R.
  40. 40. I.M.S.A.R.
  41. 41. I.M.S.A.R.
  42. 42. Sequence management No Blending Explicit Clue of Of factors Product Implicit Integrative Approach I.M.S.A.R.
  43. 43. I.M.S.A.R.
  44. 44. I.M.S.A.R.
  45. 45. Region Selection Culture Selection Values & Morality Exploitation I.M.S.A.R.
  46. 46. I.M.S.A.R.
  47. 47. INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH , ROHTAK
  48. 48. I.M.S.A.R.
  49. 49. Books • Marketing Management ,Kotler Keller Koshy Jha • The (un)common sense of advertising, Sanjay Tiwari Web • www.Adex.com • www.AdAge.com Newspaper Dailies • Business Standard,New Delhi • The Financial Express,New Delhi • The Economic Times,New Delhi Journals & Magazines • AdAge • Business Today I.M.S.A.R.

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