This is my presentation on the successful Mobile Wallet concept created in Hungary presented at Smart Mobil 2015 conference Budapest on 8th April, 2015
PayU provides payment processing services to over 80 of the top 100 ecommerce companies in India. They offer a wide range of payment options including credit cards, debit cards, net banking, EMI, international payments, and cash cards/wallets. PayU's dynamic switching technology routes transactions across multiple acquirers to maximize conversion rates, increasing success rates by 2-2.25% compared to competitors. They also provide analytics, risk management, mobile payment solutions, and work to simplify the two-factor authentication process on mobile.
eCommerce Performance: What is it costing you, and what can you do about it? ...Internet World
Poor eCommerce performance can significantly impact business metrics like customer satisfaction, conversions, and revenue. Research shows that even small increases in page load times, like 1 second, can result in double-digit decreases across key metrics. The modern technology landscape of distributed systems, microservices, and cloud infrastructure makes performance issues difficult to identify and address. Real-user monitoring provides visibility to actual end-user experiences and transaction performance, helping businesses reduce troubleshooting time, improve availability, and increase productivity.
70% of companies don't know how their brands are performing. Do you know? M-B...Internet World
M-Brain Group provides business intelligence services to help companies monitor their brand performance across different markets and media channels. They harvest large amounts of data from various sources using their own technology, and experts analyze and filter the information to deliver timely, relevant insights. The document discusses how M-Brain can help companies build their brands through social media by listening to conversations, identifying key influencers, creating engaging content, and measuring various metrics to track performance and ROI across platforms like Facebook, Twitter, blogs and more.
Your customers deserve data driven communications, Communicator CorpInternet World
Customers deserve data-driven communications that provide insights from their information. Relational data capabilities allow personalized, dynamic content in communications leading up to and following events. This includes up-selling opportunities, social sharing options, and welcome back messages tailored for each customer. The document promotes using customer data and ideas to improve communications and turn information into insights.
Step Away From the Open Rates! Communicator CorpInternet World
The document discusses moving away from solely focusing on open rates as the key metric for email marketing campaign success. It provides examples of how using multi-phase campaigns and retargeting can increase engagement and revenue by reaching more customers with relevant messages. The summary is that open rate is just one measure of one campaign, and maximizing revenue and engagement is better achieved by improving each campaign's reach and the overall mailing list interactions over time.
TripAdvisor is the world's largest travel site, with over 1.8 million businesses listed on its site. It has over 60 million unique monthly visitors, with 73% coming from international IP addresses. TripAdvisor launched in 2000 and now operates in 30 countries with 21 languages. It is looking to improve its localization workflow and processes to better manage its rapid international growth. Welocalize proposes using its Localization Maturity Model and Operational Excellence approach to help TripAdvisor scale its localization capabilities.
Real Time – All The Time; How can I get the greatest value from my investment...Internet World
The document discusses how companies can maximize the value of their social media investments by engaging in real-time interactions. It explains that real-time means responding quickly to unfolding events to maintain relevance. Key aspects are speed, relevance, and expertise in serving customers. Examples show how some companies had unexpected successes by reacting nimbly to unplanned events. Metrics like clicks, followers, shares, and website traffic can help measure the impact of real-time social media strategies.
This is my presentation on the successful Mobile Wallet concept created in Hungary presented at Smart Mobil 2015 conference Budapest on 8th April, 2015
PayU provides payment processing services to over 80 of the top 100 ecommerce companies in India. They offer a wide range of payment options including credit cards, debit cards, net banking, EMI, international payments, and cash cards/wallets. PayU's dynamic switching technology routes transactions across multiple acquirers to maximize conversion rates, increasing success rates by 2-2.25% compared to competitors. They also provide analytics, risk management, mobile payment solutions, and work to simplify the two-factor authentication process on mobile.
eCommerce Performance: What is it costing you, and what can you do about it? ...Internet World
Poor eCommerce performance can significantly impact business metrics like customer satisfaction, conversions, and revenue. Research shows that even small increases in page load times, like 1 second, can result in double-digit decreases across key metrics. The modern technology landscape of distributed systems, microservices, and cloud infrastructure makes performance issues difficult to identify and address. Real-user monitoring provides visibility to actual end-user experiences and transaction performance, helping businesses reduce troubleshooting time, improve availability, and increase productivity.
70% of companies don't know how their brands are performing. Do you know? M-B...Internet World
M-Brain Group provides business intelligence services to help companies monitor their brand performance across different markets and media channels. They harvest large amounts of data from various sources using their own technology, and experts analyze and filter the information to deliver timely, relevant insights. The document discusses how M-Brain can help companies build their brands through social media by listening to conversations, identifying key influencers, creating engaging content, and measuring various metrics to track performance and ROI across platforms like Facebook, Twitter, blogs and more.
Your customers deserve data driven communications, Communicator CorpInternet World
Customers deserve data-driven communications that provide insights from their information. Relational data capabilities allow personalized, dynamic content in communications leading up to and following events. This includes up-selling opportunities, social sharing options, and welcome back messages tailored for each customer. The document promotes using customer data and ideas to improve communications and turn information into insights.
Step Away From the Open Rates! Communicator CorpInternet World
The document discusses moving away from solely focusing on open rates as the key metric for email marketing campaign success. It provides examples of how using multi-phase campaigns and retargeting can increase engagement and revenue by reaching more customers with relevant messages. The summary is that open rate is just one measure of one campaign, and maximizing revenue and engagement is better achieved by improving each campaign's reach and the overall mailing list interactions over time.
TripAdvisor is the world's largest travel site, with over 1.8 million businesses listed on its site. It has over 60 million unique monthly visitors, with 73% coming from international IP addresses. TripAdvisor launched in 2000 and now operates in 30 countries with 21 languages. It is looking to improve its localization workflow and processes to better manage its rapid international growth. Welocalize proposes using its Localization Maturity Model and Operational Excellence approach to help TripAdvisor scale its localization capabilities.
Real Time – All The Time; How can I get the greatest value from my investment...Internet World
The document discusses how companies can maximize the value of their social media investments by engaging in real-time interactions. It explains that real-time means responding quickly to unfolding events to maintain relevance. Key aspects are speed, relevance, and expertise in serving customers. Examples show how some companies had unexpected successes by reacting nimbly to unplanned events. Metrics like clicks, followers, shares, and website traffic can help measure the impact of real-time social media strategies.
More Signal Less Noise; Why attention matters, and engagement is a tactic not...Internet World
This document discusses the importance of attention and engagement in marketing. It makes three key points:
1) Attention matters more than impressions, as 99.9% of online banners are never clicked. Buyers also do most of their research before contacting vendors.
2) Engagement should drive meaningful changes in behavior and action, not just awareness. It should provide a competitive advantage by advancing customers to new areas where competitors cannot follow.
3) Achieving results from engagement requires understanding audiences, recognizing it as a value exchange, playing the long game across interactions, and focusing on the customer experience and paths to action through system-thinking supported by culture and processes.
Blending online promotion and offline gathering for measuring revenue, Eventb...Internet World
1) The document discusses how Eventbrite measures the impact of social media promotion on offline revenue from ticket sales. It analyzes how many social shares on platforms like Facebook and tweets it takes to generate an additional ticket sale.
2) Eventbrite's analysis has found that the number of shares needed to generate a sale has decreased since 2010, showing that social media is becoming more influential. Key factors that influence social media's impact are a user's commitment level and their social connections.
3) Eventbrite provides data on the financial impact of social media promotion around the world, showing that an integrated social media strategy can turn attendees into promoters who help drive further sales.
The secrets to gaining strong rank in Yandex, WordbankInternet World
This document discusses strategies for optimizing websites for the Russian search engine Yandex. It provides on-page optimization tips like using accurate titles and meta keywords as well as off-page recommendations focusing on local, high-quality links. The document emphasizes that Yandex differs from Google and requires its own optimization approach, including making sites stand out in search results through techniques like capitalizing URLs and using favicons. The overall goal is to understand Yandex's system in order to gain strong search rankings in Russia and other countries where Yandex is prominent.
Channel Crossing: Get creative with PPC data to inform your digital strategy,...Internet World
The presentation discusses how to get creative with pay-per-click (PPC) data to inform digital strategies. It suggests analyzing PPC data like keywords, placements, geo-targeting, and engagement rates to influence other channels like content, social media, email marketing, and SEO. The presentation also recommends using PPC to test different creatives, ads, and page layouts to identify highest converting options. Finally, it stresses combining online advertising channels like PPC, social media, and email marketing for effective multi-channel marketing.
Converting PPC Traffic: How one search campaign produced a 302% increase in p...Internet World
The document describes an experiment conducted by a software company to optimize their pay-per-click (PPC) advertising campaign and increase profits. They tested different PPC ads, landing pages, and registration forms. The best performing PPC ad generated a 21% increase in click-through rate. Optimizing the landing page then led to a 54% increase in conversions. Further optimizing the registration form produced a 97% increase in form submissions. The overall effect was a 272% increase in conversions from impression to lead, which increased projected revenue by 268% and profits by 302% due to a lower cost-per-acquisition.
The document discusses Kenshoo, a technology company that provides attribution and optimization solutions for paid search marketing. It provides examples of how Kenshoo helped clients like Accor Hotels improve results by implementing Kenshoo's U-shaped attribution model and enterprise platform. This model more accurately attributes clicks throughout the customer journey, allowing Accor to increase revenues 82% with only a 36% increase in spend. The document also introduces Kenshoo SmartPath, which dynamically adapts attribution based on each individual conversion path, and how it helped clients like Drs. Foster & Smith and Whitefence further optimize spending.
The new display powered by big data personalisation, myThingsInternet World
This document discusses how display advertising is evolving from mass targeting to highly personalized targeting using big data. It introduces myThings, a company that uses conversion data to personalize ads for retailers. MyThings uses various data sources like CRM, social media, and on-site behavior to segment audiences precisely and serve unique campaigns to each segment in real-time. A case study example with Littlewoods is shown where combining 1st party data and retargeting led to high ROI. The document argues that while big data presents big opportunities for retailers, many are unprepared to leverage it for advertising.
Global SEO, terminology and translation; How to manage successful internation...Internet World
This document discusses best practices for international SEO campaigns. It begins by outlining an agenda on topics like translation technology and processes, terminology management, and on-page optimization. It then provides examples of worst practices like having mixed languages or shallow translations on a website that can reduce traffic. The document emphasizes the importance of keyword research and selecting keywords with good search volume and low competition for other languages. It also discusses using translation memory technology to reuse previous translations and have translators work within that environment. Finally, it recommends integrating the authoring, translation, keyword research, and on-page optimization processes to create truly SEO-aware multilingual content.
Top 25 brands and their mobile strategy, Web spidersInternet World
This document provides an overview of how 25 major brands have successfully leveraged mobile technology through various mobile marketing campaigns. It describes campaigns from brands like McDonald's, Heineken, Lexus, Faberge, Barclaycard, and more. For each campaign, it summarizes the objectives, strategies, and results, and provides a takeaway lesson about effective mobile marketing practices. The campaigns covered a wide range of approaches including mobile apps, ads, websites, games, contests and more, targeting audiences in different regions.
Identify your customer’s stress & make it go away, CreativevirtualInternet World
The document discusses improving customer experience through three steps: syncing customer data across channels, predicting customer needs through conversational analytics, and delivering personalized assistance through intelligent virtual agents. It highlights how top companies are using virtual agents to answer over 100,000 customer questions daily and increase self-service traffic and sales. The key takeaways are to use customer data to predict needs, provide consistent information across all channels, and eliminate data silos through knowledge management.
Mobile UX: We’re still human- Understanding the people behind the screen, Rea...Internet World
This document discusses designing mobile user experiences by understanding the human context. It emphasizes that mobile designers are designing for the human holding the device, not the device itself. Context factors like environment, attention level, and time availability can impact the experience. The document provides examples where understanding these human contexts helped design effective mobile experiences for a law firm website, state library app, and government tools. It also discusses principles like using mental models people are already familiar with ("memes") and testing designs with real users on actual devices.
Why email is (still) the killer app, StriataInternet World
Email is still a widely used communication tool, as paper usage has increased 50% since 1980 and the average paper turnoff rate globally is less than 10%. While letter volumes delivered by Royal Mail have declined, revenues from letters are up 1% and parcel deliveries are up 6% due to e-commerce. Email can be used to deliver documents securely through digital signatures and attachments, with personal data authenticating the recipient and sender without the need for registration or passwords.
Blasting the analytics myths - what your users do vs. what you think they do,...Internet World
The document discusses in-page analytics and how it provides more insights than traditional web analytics by analyzing user behavior and experience within web pages rather than just between pages. It explains how in-page analytics through A/B testing on the 1-800-DENTIST website resulted in a 28% increase in conversions by highlighting design changes that improved user flow and interactions on landing pages. The document promotes in-page analytics and A/B testing as a best practice for businesses to better understand user experience, identify opportunities for optimization, and increase online conversion rates.
Is marketing automation just automated marketing? eMarsysInternet World
This document discusses marketing automation and how it can be applied to both B2B and B2C contexts. Marketing automation can help reduce costs, increase effective communication, and target customers and prospects with different messages tailored to their stage in the buyer's journey or customer lifecycle. It works along both the lead lifecycle for B2B and customer lifecycle for B2C. The document recommends starting small with marketing automation, focusing first on easy tasks before building more complex campaigns, and having goals beyond just increased sales.
The power of marketing automation for B2C digital marketers, RedeyeInternet World
This document discusses the evolution and future of email marketing. It provides examples of how marketing automation uses behavioral data to better target customers through personalized emails. Case studies show how companies achieved significant returns on investment through segmentation, dynamic content, and nurturing programs that increased engagement and conversions. Overall, the document advocates how marketing automation can enhance email marketing through more accurate targeting based on a customer's online and offline behaviors.
This document discusses how Experience Digital provides immersive business solutions to optimize online product presentations using 3D visualization. They develop intelligent web 3D product shows by taking digital product data from manufacturers and converting and refining it into interactive 3D formats. This allows customers to configure complex products online through solutions like sales configurators for vehicles and collaborative configurators. Experience Digital aims to increase sales and reduce costs by leveraging existing 3D data across multiple sales channels.
MVT Across Multiple Brands: One approach to successful testing, WebtrendsInternet World
This document discusses multivariate testing (MVT) across multiple brands. It provides an overview of why companies should optimize websites through testing, including to improve customer experience, increase conversion and revenue, and deepen visitor engagement. The document then discusses where to start with optimization, identifying opportunities through analytics and testing to improve performance. Several case studies are presented of MVT performed across the Phones4U and Dialaphone brands, showing testing of things like search results, upgrades, and multi-device experiences that led to increased conversion lifts. Key lessons are provided, such as only testing what is willing to be implemented, occasional re-testing, and that simple tests can provide big results.
Billions are spent each year to drive web traffic, but the majority of visitors bounce without converting, with an average conversion rate of only 2%. While significant money is spent on driving traffic, far less is typically allocated to understanding customer insights and creating meaningful connections through personalized engagement across channels to improve conversion rates.
Improving the B2B shopping experience, IntershopInternet World
The document discusses how business-to-business (B2B) shopping is changing to meet rising customer expectations set by business-to-consumer (B2C) experiences on the internet. It notes that B2B customers now expect the same easy, optimized shopping experiences they receive from B2C sites and that companies need to provide more B2C-like features to their B2B platforms to remain competitive and improve sales. The document highlights enabling digital channel ecosystems, focusing on customer experience, and making all B2C features available to B2B as key ways for companies to optimize their B2B experiences.
Introducing BoxLang : A new JVM language for productivity and modularity!Ortus Solutions, Corp
Just like life, our code must adapt to the ever changing world we live in. From one day coding for the web, to the next for our tablets or APIs or for running serverless applications. Multi-runtime development is the future of coding, the future is to be dynamic. Let us introduce you to BoxLang.
Dynamic. Modular. Productive.
BoxLang redefines development with its dynamic nature, empowering developers to craft expressive and functional code effortlessly. Its modular architecture prioritizes flexibility, allowing for seamless integration into existing ecosystems.
Interoperability at its Core
With 100% interoperability with Java, BoxLang seamlessly bridges the gap between traditional and modern development paradigms, unlocking new possibilities for innovation and collaboration.
Multi-Runtime
From the tiny 2m operating system binary to running on our pure Java web server, CommandBox, Jakarta EE, AWS Lambda, Microsoft Functions, Web Assembly, Android and more. BoxLang has been designed to enhance and adapt according to it's runnable runtime.
The Fusion of Modernity and Tradition
Experience the fusion of modern features inspired by CFML, Node, Ruby, Kotlin, Java, and Clojure, combined with the familiarity of Java bytecode compilation, making BoxLang a language of choice for forward-thinking developers.
Empowering Transition with Transpiler Support
Transitioning from CFML to BoxLang is seamless with our JIT transpiler, facilitating smooth migration and preserving existing code investments.
Unlocking Creativity with IDE Tools
Unleash your creativity with powerful IDE tools tailored for BoxLang, providing an intuitive development experience and streamlining your workflow. Join us as we embark on a journey to redefine JVM development. Welcome to the era of BoxLang.
More Signal Less Noise; Why attention matters, and engagement is a tactic not...Internet World
This document discusses the importance of attention and engagement in marketing. It makes three key points:
1) Attention matters more than impressions, as 99.9% of online banners are never clicked. Buyers also do most of their research before contacting vendors.
2) Engagement should drive meaningful changes in behavior and action, not just awareness. It should provide a competitive advantage by advancing customers to new areas where competitors cannot follow.
3) Achieving results from engagement requires understanding audiences, recognizing it as a value exchange, playing the long game across interactions, and focusing on the customer experience and paths to action through system-thinking supported by culture and processes.
Blending online promotion and offline gathering for measuring revenue, Eventb...Internet World
1) The document discusses how Eventbrite measures the impact of social media promotion on offline revenue from ticket sales. It analyzes how many social shares on platforms like Facebook and tweets it takes to generate an additional ticket sale.
2) Eventbrite's analysis has found that the number of shares needed to generate a sale has decreased since 2010, showing that social media is becoming more influential. Key factors that influence social media's impact are a user's commitment level and their social connections.
3) Eventbrite provides data on the financial impact of social media promotion around the world, showing that an integrated social media strategy can turn attendees into promoters who help drive further sales.
The secrets to gaining strong rank in Yandex, WordbankInternet World
This document discusses strategies for optimizing websites for the Russian search engine Yandex. It provides on-page optimization tips like using accurate titles and meta keywords as well as off-page recommendations focusing on local, high-quality links. The document emphasizes that Yandex differs from Google and requires its own optimization approach, including making sites stand out in search results through techniques like capitalizing URLs and using favicons. The overall goal is to understand Yandex's system in order to gain strong search rankings in Russia and other countries where Yandex is prominent.
Channel Crossing: Get creative with PPC data to inform your digital strategy,...Internet World
The presentation discusses how to get creative with pay-per-click (PPC) data to inform digital strategies. It suggests analyzing PPC data like keywords, placements, geo-targeting, and engagement rates to influence other channels like content, social media, email marketing, and SEO. The presentation also recommends using PPC to test different creatives, ads, and page layouts to identify highest converting options. Finally, it stresses combining online advertising channels like PPC, social media, and email marketing for effective multi-channel marketing.
Converting PPC Traffic: How one search campaign produced a 302% increase in p...Internet World
The document describes an experiment conducted by a software company to optimize their pay-per-click (PPC) advertising campaign and increase profits. They tested different PPC ads, landing pages, and registration forms. The best performing PPC ad generated a 21% increase in click-through rate. Optimizing the landing page then led to a 54% increase in conversions. Further optimizing the registration form produced a 97% increase in form submissions. The overall effect was a 272% increase in conversions from impression to lead, which increased projected revenue by 268% and profits by 302% due to a lower cost-per-acquisition.
The document discusses Kenshoo, a technology company that provides attribution and optimization solutions for paid search marketing. It provides examples of how Kenshoo helped clients like Accor Hotels improve results by implementing Kenshoo's U-shaped attribution model and enterprise platform. This model more accurately attributes clicks throughout the customer journey, allowing Accor to increase revenues 82% with only a 36% increase in spend. The document also introduces Kenshoo SmartPath, which dynamically adapts attribution based on each individual conversion path, and how it helped clients like Drs. Foster & Smith and Whitefence further optimize spending.
The new display powered by big data personalisation, myThingsInternet World
This document discusses how display advertising is evolving from mass targeting to highly personalized targeting using big data. It introduces myThings, a company that uses conversion data to personalize ads for retailers. MyThings uses various data sources like CRM, social media, and on-site behavior to segment audiences precisely and serve unique campaigns to each segment in real-time. A case study example with Littlewoods is shown where combining 1st party data and retargeting led to high ROI. The document argues that while big data presents big opportunities for retailers, many are unprepared to leverage it for advertising.
Global SEO, terminology and translation; How to manage successful internation...Internet World
This document discusses best practices for international SEO campaigns. It begins by outlining an agenda on topics like translation technology and processes, terminology management, and on-page optimization. It then provides examples of worst practices like having mixed languages or shallow translations on a website that can reduce traffic. The document emphasizes the importance of keyword research and selecting keywords with good search volume and low competition for other languages. It also discusses using translation memory technology to reuse previous translations and have translators work within that environment. Finally, it recommends integrating the authoring, translation, keyword research, and on-page optimization processes to create truly SEO-aware multilingual content.
Top 25 brands and their mobile strategy, Web spidersInternet World
This document provides an overview of how 25 major brands have successfully leveraged mobile technology through various mobile marketing campaigns. It describes campaigns from brands like McDonald's, Heineken, Lexus, Faberge, Barclaycard, and more. For each campaign, it summarizes the objectives, strategies, and results, and provides a takeaway lesson about effective mobile marketing practices. The campaigns covered a wide range of approaches including mobile apps, ads, websites, games, contests and more, targeting audiences in different regions.
Identify your customer’s stress & make it go away, CreativevirtualInternet World
The document discusses improving customer experience through three steps: syncing customer data across channels, predicting customer needs through conversational analytics, and delivering personalized assistance through intelligent virtual agents. It highlights how top companies are using virtual agents to answer over 100,000 customer questions daily and increase self-service traffic and sales. The key takeaways are to use customer data to predict needs, provide consistent information across all channels, and eliminate data silos through knowledge management.
Mobile UX: We’re still human- Understanding the people behind the screen, Rea...Internet World
This document discusses designing mobile user experiences by understanding the human context. It emphasizes that mobile designers are designing for the human holding the device, not the device itself. Context factors like environment, attention level, and time availability can impact the experience. The document provides examples where understanding these human contexts helped design effective mobile experiences for a law firm website, state library app, and government tools. It also discusses principles like using mental models people are already familiar with ("memes") and testing designs with real users on actual devices.
Why email is (still) the killer app, StriataInternet World
Email is still a widely used communication tool, as paper usage has increased 50% since 1980 and the average paper turnoff rate globally is less than 10%. While letter volumes delivered by Royal Mail have declined, revenues from letters are up 1% and parcel deliveries are up 6% due to e-commerce. Email can be used to deliver documents securely through digital signatures and attachments, with personal data authenticating the recipient and sender without the need for registration or passwords.
Blasting the analytics myths - what your users do vs. what you think they do,...Internet World
The document discusses in-page analytics and how it provides more insights than traditional web analytics by analyzing user behavior and experience within web pages rather than just between pages. It explains how in-page analytics through A/B testing on the 1-800-DENTIST website resulted in a 28% increase in conversions by highlighting design changes that improved user flow and interactions on landing pages. The document promotes in-page analytics and A/B testing as a best practice for businesses to better understand user experience, identify opportunities for optimization, and increase online conversion rates.
Is marketing automation just automated marketing? eMarsysInternet World
This document discusses marketing automation and how it can be applied to both B2B and B2C contexts. Marketing automation can help reduce costs, increase effective communication, and target customers and prospects with different messages tailored to their stage in the buyer's journey or customer lifecycle. It works along both the lead lifecycle for B2B and customer lifecycle for B2C. The document recommends starting small with marketing automation, focusing first on easy tasks before building more complex campaigns, and having goals beyond just increased sales.
The power of marketing automation for B2C digital marketers, RedeyeInternet World
This document discusses the evolution and future of email marketing. It provides examples of how marketing automation uses behavioral data to better target customers through personalized emails. Case studies show how companies achieved significant returns on investment through segmentation, dynamic content, and nurturing programs that increased engagement and conversions. Overall, the document advocates how marketing automation can enhance email marketing through more accurate targeting based on a customer's online and offline behaviors.
This document discusses how Experience Digital provides immersive business solutions to optimize online product presentations using 3D visualization. They develop intelligent web 3D product shows by taking digital product data from manufacturers and converting and refining it into interactive 3D formats. This allows customers to configure complex products online through solutions like sales configurators for vehicles and collaborative configurators. Experience Digital aims to increase sales and reduce costs by leveraging existing 3D data across multiple sales channels.
MVT Across Multiple Brands: One approach to successful testing, WebtrendsInternet World
This document discusses multivariate testing (MVT) across multiple brands. It provides an overview of why companies should optimize websites through testing, including to improve customer experience, increase conversion and revenue, and deepen visitor engagement. The document then discusses where to start with optimization, identifying opportunities through analytics and testing to improve performance. Several case studies are presented of MVT performed across the Phones4U and Dialaphone brands, showing testing of things like search results, upgrades, and multi-device experiences that led to increased conversion lifts. Key lessons are provided, such as only testing what is willing to be implemented, occasional re-testing, and that simple tests can provide big results.
Billions are spent each year to drive web traffic, but the majority of visitors bounce without converting, with an average conversion rate of only 2%. While significant money is spent on driving traffic, far less is typically allocated to understanding customer insights and creating meaningful connections through personalized engagement across channels to improve conversion rates.
Improving the B2B shopping experience, IntershopInternet World
The document discusses how business-to-business (B2B) shopping is changing to meet rising customer expectations set by business-to-consumer (B2C) experiences on the internet. It notes that B2B customers now expect the same easy, optimized shopping experiences they receive from B2C sites and that companies need to provide more B2C-like features to their B2B platforms to remain competitive and improve sales. The document highlights enabling digital channel ecosystems, focusing on customer experience, and making all B2C features available to B2B as key ways for companies to optimize their B2B experiences.
Introducing BoxLang : A new JVM language for productivity and modularity!Ortus Solutions, Corp
Just like life, our code must adapt to the ever changing world we live in. From one day coding for the web, to the next for our tablets or APIs or for running serverless applications. Multi-runtime development is the future of coding, the future is to be dynamic. Let us introduce you to BoxLang.
Dynamic. Modular. Productive.
BoxLang redefines development with its dynamic nature, empowering developers to craft expressive and functional code effortlessly. Its modular architecture prioritizes flexibility, allowing for seamless integration into existing ecosystems.
Interoperability at its Core
With 100% interoperability with Java, BoxLang seamlessly bridges the gap between traditional and modern development paradigms, unlocking new possibilities for innovation and collaboration.
Multi-Runtime
From the tiny 2m operating system binary to running on our pure Java web server, CommandBox, Jakarta EE, AWS Lambda, Microsoft Functions, Web Assembly, Android and more. BoxLang has been designed to enhance and adapt according to it's runnable runtime.
The Fusion of Modernity and Tradition
Experience the fusion of modern features inspired by CFML, Node, Ruby, Kotlin, Java, and Clojure, combined with the familiarity of Java bytecode compilation, making BoxLang a language of choice for forward-thinking developers.
Empowering Transition with Transpiler Support
Transitioning from CFML to BoxLang is seamless with our JIT transpiler, facilitating smooth migration and preserving existing code investments.
Unlocking Creativity with IDE Tools
Unleash your creativity with powerful IDE tools tailored for BoxLang, providing an intuitive development experience and streamlining your workflow. Join us as we embark on a journey to redefine JVM development. Welcome to the era of BoxLang.
ScyllaDB is making a major architecture shift. We’re moving from vNode replication to tablets – fragments of tables that are distributed independently, enabling dynamic data distribution and extreme elasticity. In this keynote, ScyllaDB co-founder and CTO Avi Kivity explains the reason for this shift, provides a look at the implementation and roadmap, and shares how this shift benefits ScyllaDB users.
Getting the Most Out of ScyllaDB Monitoring: ShareChat's TipsScyllaDB
ScyllaDB monitoring provides a lot of useful information. But sometimes it’s not easy to find the root of the problem if something is wrong or even estimate the remaining capacity by the load on the cluster. This talk shares our team's practical tips on: 1) How to find the root of the problem by metrics if ScyllaDB is slow 2) How to interpret the load and plan capacity for the future 3) Compaction strategies and how to choose the right one 4) Important metrics which aren’t available in the default monitoring setup.
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
"What does it really mean for your system to be available, or how to define w...Fwdays
We will talk about system monitoring from a few different angles. We will start by covering the basics, then discuss SLOs, how to define them, and why understanding the business well is crucial for success in this exercise.
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
Lee Barnes - Path to Becoming an Effective Test Automation Engineer.pdfleebarnesutopia
So… you want to become a Test Automation Engineer (or hire and develop one)? While there’s quite a bit of information available about important technical and tool skills to master, there’s not enough discussion around the path to becoming an effective Test Automation Engineer that knows how to add VALUE. In my experience this had led to a proliferation of engineers who are proficient with tools and building frameworks but have skill and knowledge gaps, especially in software testing, that reduce the value they deliver with test automation.
In this talk, Lee will share his lessons learned from over 30 years of working with, and mentoring, hundreds of Test Automation Engineers. Whether you’re looking to get started in test automation or just want to improve your trade, this talk will give you a solid foundation and roadmap for ensuring your test automation efforts continuously add value. This talk is equally valuable for both aspiring Test Automation Engineers and those managing them! All attendees will take away a set of key foundational knowledge and a high-level learning path for leveling up test automation skills and ensuring they add value to their organizations.
AI in the Workplace Reskilling, Upskilling, and Future Work.pptxSunil Jagani
Discover how AI is transforming the workplace and learn strategies for reskilling and upskilling employees to stay ahead. This comprehensive guide covers the impact of AI on jobs, essential skills for the future, and successful case studies from industry leaders. Embrace AI-driven changes, foster continuous learning, and build a future-ready workforce.
Read More - https://bit.ly/3VKly70
"NATO Hackathon Winner: AI-Powered Drug Search", Taras KlobaFwdays
This is a session that details how PostgreSQL's features and Azure AI Services can be effectively used to significantly enhance the search functionality in any application.
In this session, we'll share insights on how we used PostgreSQL to facilitate precise searches across multiple fields in our mobile application. The techniques include using LIKE and ILIKE operators and integrating a trigram-based search to handle potential misspellings, thereby increasing the search accuracy.
We'll also discuss how the azure_ai extension on PostgreSQL databases in Azure and Azure AI Services were utilized to create vectors from user input, a feature beneficial when users wish to find specific items based on text prompts. While our application's case study involves a drug search, the techniques and principles shared in this session can be adapted to improve search functionality in a wide range of applications. Join us to learn how PostgreSQL and Azure AI can be harnessed to enhance your application's search capability.
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
The Department of Veteran Affairs (VA) invited Taylor Paschal, Knowledge & Information Management Consultant at Enterprise Knowledge, to speak at a Knowledge Management Lunch and Learn hosted on June 12, 2024. All Office of Administration staff were invited to attend and received professional development credit for participating in the voluntary event.
The objectives of the Lunch and Learn presentation were to:
- Review what KM ‘is’ and ‘isn’t’
- Understand the value of KM and the benefits of engaging
- Define and reflect on your “what’s in it for me?”
- Share actionable ways you can participate in Knowledge - - Capture & Transfer
"Scaling RAG Applications to serve millions of users", Kevin GoedeckeFwdays
How we managed to grow and scale a RAG application from zero to thousands of users in 7 months. Lessons from technical challenges around managing high load for LLMs, RAGs and Vector databases.
QA or the Highway - Component Testing: Bridging the gap between frontend appl...zjhamm304
These are the slides for the presentation, "Component Testing: Bridging the gap between frontend applications" that was presented at QA or the Highway 2024 in Columbus, OH by Zachary Hamm.
3. Agenda
•
•
•
•
•
•
Where are we?
What are we talking about?
What should we be talking about?
Key factors in mobile payment adoption
Enhancing the value proposition
Who will win?
4. We are in the early days of
mobile wallets
(and we still don’t know what a mobile wallet is)
8. Mobile Wallet
• A container holding sensitive personal data
• Enables sharing of data in a user-controlled manner
• Facilitates transactions
• Use data to personalize & simplify related services
(e.g., offers, loyalty)
9. C-SAM Lifestyle
Container
Leather Metaphor Wallet
Health Care
Providers
Government
Financial
Institutions
Merchants
Service
Providers
Telco
L IFESTYLE C ONTAINER
Seamless integration of technology to provide rich user experience
NFC
QR Codes
Augmented
Reality
Bluetooth
Tags
RFID
Geofencing
Phones
Push
Posters
Tablets
Calendar
Bar Codes
Location
Maps
Kiosks
POS
Camera
Ecosystem
Aggregator
11. Typical questions
Useful
• What factors drive
adoption?
• How do we deliver
value?
More likely
• What technology will
win? NFC?
• Google or Isis?
• Future of NFC secure
element?
• What is the killer app for
wallet?
18. Fewer cards, redux
• Add in …
o
o
o
o
o
Transit cards
Gym cards
ID
Health records
Building access
cards
• Advantage: Passbook
19. Transaction speed, redux
• Bypass POS
• Advantage: retailers
o Apple store, some
Walmart, Macy’s
• Accelerate app
security
• Advantage: Google
o Face/voice recognition
o Square “open a tab”
• Bypass app launch
o Fingerprint authenticate
at lock screen
• Advantage: Apple
20. Convenience: unification
• One wallet for online &
offline purchases
• Advantage: Google
o Scan web site bar code
to pay
• Advantage: retailers
• Transaction history
• Pay anyone
o Bills
o Friends
• Advantage: financial
institutions
21. Value: enhanced shopping
• Be as known in
physical store as
when visiting
amazon.com
o Personalized
offers/promotions
o Saved order history
o Loyalty balance
• High touch
experience via tech
• Social shopping
o Does this look good on
me?
o Pinterest for purchases
• Gift registries
• Honey-do lists
• Advantage:
retailers
22. We are doomed to 100
wallets
But we can make it better
24. Wallet-enabled apps
• Centralized wallet services
(Isis, Google, etc.)
o Serve as clearing houses & identification management
o Largely run as they are now
o Separate application
• Enable apps to authenticate to the wallets
o Like Google Wallet or Paypal as payment method online
• Users pick 1-3 general wallets based on trust
• Merchants enable all major wallet providers
