A campaign was created with Hopkins high school students to reduce underage drinking. Many students believed that most of their peers drank alcohol, but a survey found that only 21% of 11th graders had consumed alcohol in the past 30 days, while 79% had not. The campaign highlighted reasons for not drinking such as education, sports, health, goals, and religion from various students. Alcohol is particularly harmful to developing teen brains and youth often overestimate peer drinking levels.