The document discusses how to understand and improve corporate culture through measuring its impact on business performance. It introduces BluPrints, a service that asks all employees what behaviors and practices need more or less emphasis to achieve the company's vision. BluPrints turns these insights into a formula of cultural icons that are regularly scored to track changes and focus improvement efforts. By involving all employees, BluPrints helps define, own, develop, measure and track positive cultural changes that benefit the business.