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Uploaded bySakshi Shrivastava
On package design
This document discusses different types of packaging design and what aspects help users recognize packages. It covers industrial and consumer packaging and how packaging provides protection, accessibility, communication, and brand recognition. Key factors in design include structure, graphics, materials, colors, and labels that communicate what is inside, the brand, and any additional information. Effective packaging also considers protection, convenience, logistics, marketing, and creating differentiation or an "extra jazz" to target specific customer groups.
On package design
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- 2. Do you recognizethese? Something Liquid inside
- 3. What helps yourecognize Structure • In some cases iconic : Coke bottle, Kinder Joy • Graphics • Brand - Color • Communication Material • Glass for medical injections • Multiple layers of polymer materials
- 4. Aspects that helpyou recognize Brand • Color Graphics • What is inside Communication What is this actually • Its different! • How much?
- 5. Types of Packaging IndustrialPackaging Consumer Packaging • Protection • Convenience of transporting • Logistics • & Brand recognition • Protection • Accessibility • Marketing • & Brand recognition
- 6. How do Ipack? Protection Affordance Communication The extra Jazz
- 7. Keeping it safe • Bubblewrap • Material used • Design
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- 10. Communication What is thethis Brand
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- 15. Something Extra Define newway to use After Use
- 16. After Use Packaging apart of product?!
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Editor's Notes
- #8 Product Price Place Promotion Packaging
- #9 When you start thinking of the Human – interacting with your product, That’s when package design starts. How will your user use it? Understand the environment in which end users will interact with your packaging. On Shelf: - What are the shelf requirements? - Shelf placement, high, low, end-cap? - Who does it compete against on shelf? - What type of lighting is used?
- #10 17.5% of the country’s cement is lost in transit • 50% of grain 20% of all glass is damaged before it can be used • 40% of microscopes are broken before reaching the buyer When you start thinking of the Human – interacting with your product, That’s when package design starts. How will your user use it? Packaging is sometimes used to promote an image such as prestige, convenience, or status Can be a crucial part of the marketing strategy, particularly in advertising "a package must protect what it sells and sell what it protects”. Silent salesman Multiple layer of messages :How mature is the product/brand
- #11 17.5% of the country’s cement is lost in transit • 50% of grain 20% of all glass is damaged before it can be used • 40% of microscopes are broken before reaching the buyer When you start thinking of the Human – interacting with your product, That’s when package design starts. How will your user use it? Packaging is sometimes used to promote an image such as prestige, convenience, or status Can be a crucial part of the marketing strategy, particularly in advertising "a package must protect what it sells and sell what it protects”. Silent salesman Multiple layer of messages :How mature is the product/brand
- #12 17.5% of the country’s cement is lost in transit • 50% of grain 20% of all glass is damaged before it can be used • 40% of microscopes are broken before reaching the buyer When you start thinking of the Human – interacting with your product, That’s when package design starts. How will your user use it? "a package must protect what it sells and sell what it protects”. Silent salesman Multiple layer of messages :How mature is the product/brand
- #13 When you start thinking of the Human – interacting with your product, That’s when package design starts. How will your user use it? Multiple layer of messages :How mature is the product/brand
- #14 When you start thinking of the Human – interacting with your product, That’s when package design starts. How will your user use it? Multiple layer of messages :How mature is the product/brand
- #15 When you start thinking of the Human – interacting with your product, That’s when package design starts. How will your user use it? Multiple layer of messages :How mature is the product/brand
- #16 When you start thinking of the Human – interacting with your product, That’s when package design starts. How will your user use it? Multiple layer of messages :How mature is the product/brand
- #17 When you start thinking of the Human – interacting with your product, That’s when package design starts. How will your user use it? Multiple layer of messages :How mature is the product/brand