The document discusses 5 reasons why job seekers abandon applications: 1) too many screens that make the process lengthy, 2) requiring double logins, 3) requesting too much unnecessary data, 4) lack of mobile application capabilities, and 5) poor design even on mobile. It then proposes a bifurcated application process where job seekers can apply in 10 seconds by providing basic contact information to a CRM, while additional profiling, screening, and hiring manager reviews are handled outside the ATS to identify finalists to send through the full ATS process. This is suggested to improve conversion by streamlining the initial application.

1. 5 Reasons Why Job Seekers
Abandon Your Application

2. This deck was originally presented during Findly’s live
webinar, “5 Reasons Why Job Seekers Abandon Your
Application”
To view the full webinar replay, please visit:
https://www.brighttalk.com/webcast/12037/133453

3. About Findly
Recruiting Re-imagined
Findly's enterprise cloud solutions uniquely incorporate lightweight and fully
integrated applications that simplify and accelerate talent acquisition.
Our suite of integrated and mobile-optimized tools support all areas of
recruiting – talent attraction and acquisition, candidate engagement and
enrichment, and hiring and onboarding.
Learn more at www.findly.com

4. Jeff Kreutz
SVP Products
• More than 20 Years Developing
Successful Market-Leading Software
Products and Services
• Directs Product Strategy, Product
Management and Product Marketing
Findly.com
facebook.com/getFindly
@getFindly
About Today’s Speaker
@

5. Job Seekers HATE Applying for Jobs!
12% of job seekers would
rather get a root canal
1 in 5 job seekers would
rather spend an entire day at
the DMV than apply for
a job online
Source: Jibe, 2014 5

6. Join
ATS
Long
Forms
Questions
/ Testing
Other
Process
Please join us….
It only takes 40 minutes
Our Welcome Mat
Apply Process
Dropoff
40+ minutes
The Apply Process Problem
Thank you.
We will be in
touch soon.
6

7. The Apply Process Problem
Complexity slows down the process internally
Tools. Our internal process is tied up in tools that make us less responsive than we
should be – the harder it is, the longer it takes
Designed for compliance. ATS systems were originally designed for compliance,
the final record of fact for the few people we want to hire
Snowballing complexity. As the internet started putting more volume in the ATS,
they had to become more and more complex to manage the process, and protect
“good people from having a bad day”
Increasing ATS requirements. Then everyone else started adding their own ATS
requirements: Recruiters, Hiring Managers, HR, Legal, IT/Security, Privacy, Auditors...
Hiring manager involvement. While our recruiters are good and can manage the
complexity, most Hiring Managers cannot be trained to this level…so we don’t let
them touch the ATS
7

8. 8
90% of Candidates Don’t Finish an Application
On average, there is 90% drop off from those who enter your
recruiting funnel
No mobile apply ATS usability issues

9. #1
5 Reasons Why Job Seekers Abandon Your Application:
Too Many Screens (or Too Few?)

10. 10
#1: Too Many Screens
Typical desktop apply experience
Career Site Job Search
Screening
Questionnaire Questions
Career Site
Login Terms ATS Login
Personal
Information
Assessments Basic Profile
Experience
& Education
Upload
Resume
Self
Identification
/EEO
Background
Check
Consent Attestation Summary Thanks

11. #1: Too Few Screens
Don’t make pages
too long
Screens that are too long also have
a higher drop-off rate
Logical page breaks can help improve
flow and perceived completion
11

12. #2
5 Reasons Why Job Seekers Abandon Your Application:
The Dreaded Double Login

13. #2: The Dreaded Double Login (AKA a Brick Wall)
Welcome to our Career
site! Please Create
Account & Login
Your Logo Here
Create Account
Check Your Email
Enter Temp Password
Reset Password
Give us more information
Thanks!
Welcome to our ATS!
Please Create Account
& Login AGAIN
Create Account
Check Your Email
Enter Temp Password
Reset Password
Give us more information
Thanks!

14. Eliminate the Double Login!
Your Logo Here

15. #3
5 Reasons Why Job Seekers Abandon Your Application:
Too Much Data Required

16. #3: Too Much Data Required
Every applicant needs to re-type
their work history descriptions into
the ATS.
Isn’t that already in their
uploaded resume?
Yes but our recruiters need to be
able to easily see it without opening
each resume…
16

17. We need their middle initial
for the HRIS!
Won’t they provide that
with onboarding forms?
We need their
references!
We need to track how
they heard about
us…so we know where
to spend our $
Isn’t that being
tracked by
media?
For every applicant?
Will we actually call
them?
#3: Too Much Data Required
17

18. #4
5 Reasons Why Job Seekers Abandon Your Application:
No Mobile Apply

19. #4: No Mobile Apply
Why mobile?
Up to 83% of start to apply on mobile devices
Yet only 5% of sites are mobile responsive
Job seekers are forced to squinch and pinch
their way through 40 screens of death…
….most simply give up.
19

20. Source: Glassdoor, 2014 20
#4: No Mobile Apply
9 out of 10 job
seekers use mobile
in their job search
Old school…. …or mobile re-imagined?

21. #4: No Mobile Apply
Many companies spend $$$ for beautifully branded mobile career sites
Beautifully Branded &
Mobile Career Sites!
Even Optimized
Job Search!
Only to Hand it Over to
the ATS….
…and the 90% drop off
starts here
21

22. When job seekers
can't apply via a
mobile device, more
than 2/3 say they
rarely return to a
desktop to finish
Source: Careerbuilder, 2014 22
#4: No Mobile Apply
Old school…. …or mobile re-imagined?

23. Go Mobile!
23
Make it easy for job
seekers to finish the
apply process and
submit their
information via
mobile devices

24. #5
5 Reasons Why Job Seekers Abandon Your Application:
Poor Design (Even If Mobile)

25. #5: Poor Design (Even if Mobile)
Applicant experience best practices streamline the mobile experience
Job
Search
Search
Results
Job
Description
Join Career
Site
Contact
Info
Work
Experience Education
Qualification
Questions Confirm Thanks
25

26. Applicant Experience Best Practices
Minimal information
to get started
11.5%
Conversion
Improvement
26

27. Candidate Experience – Design Best Practices
Intuitive Menu
Clear Naming and
Field Structure
Geo-Location
Row-length selectors
Job Search
14.9%
Conversion
Improvement
27

28. Candidate Experience – Design Best Practices
Progress Indicator
Required Fields
Clean, minimalist
User Interface
Fat thumb navigation
Apply
14.9%
Conversion
Improvement
28

29. Candidate Experience – Design Best Practices
Font Size
Icon indicators
Function standards
Attachments
14.9%
Conversion
Improvement
29

30. #6
5 Reasons Why Job Seekers Abandon Your Application:
No Bifurcation (what does
that mean?)

31. #6: Bifurcate the Apply Process Between
the CRM and ATS
What if…
People could apply in 10 seconds?
We did not ask people to do lots of work, if there is little chance for
them to be hired?
We could evaluate people much faster, much easier?
Hiring Mangers and their teams could easily collaborate to give feedback?
We could do this and remain compliant?
We could implement this with little training?
What would this do for our brand, our people and our process?
31

32. Step #1: Job Seeker Applies in 10 Seconds (to the CRM)
Apply Process 10 seconds
32

33. 33
Step #1 Outcome: Job Seeker Information
Captured in CRM

34. Step #2: System Automates Enriching Data
If the job seeker does not have enough information, the system automatically
takes on the job of soliciting it from them
Thanks for applying Philip!
You’ve not yet fully applied to the job,
but your info is being reviewed so we
don’t waste your time.
Someone will be in touch soon, in the
meantime, you can update the
info you gave us here.
Philip, 65% of people
connect their social profile.
We see you did not connect a social
profile like LinkedIn, Xing or Twitter.
This info can help us move you forward
in the process. If you have a profile you
like, you should consider adding it now.
Click here to add one now
Do you have a resume
Philip?
We see you did not upload a resume. If
you have one handy, it will make it
faster to move you along the process
and help us better understand you.
Click here to add one now
Recruiter Workload Zero minutes

35. Step #3: Recruiter Processes the Candidates
Recruiter can quickly and easily process the candidates at their desk or
on-the-go via mobile phone
1. Review the candidate, move to
‘Maybe’, ‘Exclude’, or ‘Shortlist’ folder
2. Call the maybes and phone screens
Add notes, documents, send email, request more info
from them which the job seeker self-adds
3. Cultivate a short list of qualified
candidates
4. In a click, share the ‘Shortlist’ with
Hiring Manager
Can select what notes and documents hiring
manager sees
35

36. Step #4: Hiring Manager Reviews
Hiring Managers can submit their feedback via desktop or mobile
1. No login required; Hiring Mgr clicks
and instantly sees the candidates, with
the notes and documents the recruiter
has shared
2. HM adds feedback
Hide photos, email, phone and other notes left by
other collaborators
3. HM can also share the shortlist with
team members to get their feedback
4. Recruiter has the feedback in real
time. HM has no other action to take

37. Step #5: Recruiter Moves Finalists Forward
Sends to process / ATS
1. Recruiter easily sees all feedback,
decides who they want to have apply
and go through all the hiring steps
2. The people not going forward remain
in our talent community, and are
automatically kept warm for next time
3. The others get pushed into the ATS,
where they are invited to complete the
full ATS application
4. Result: Only a few people are asked
to complete the ATS process, the rest
remain in your talent community,
keeping warm for next time
37

38. Step #5: Recruiter Moves Finalists Forward
The CRM needs to keep a full audit of who did what, where and when people
were put in, moved and removed from process.
38

39. 39
Bifurcated Apply Process
Collect essential contact information up front
Automate additional profile enrichment
Process to a shortlist, then send finalists to the ATS

40. THANK YOU!
@ Findly.com
@getFindly
facebook.com/getFindly
sales@findly.com

41. Q&A