Analysis of Syoss community

1. Re[2]: Собеседование в OMD ОМ Group /
Resolution
• Ловите:
Задачи следующие:
• Нужно подготовить презентацию с анализом сообществ клиента бренда Syoss в социальных
сетях – на английском
Ссылки
http://vk.com/syoss.stylist
https://www.facebook.com/syoss.stylist
в презентации нужно оценить:
активность в сообществе
контент сообщества
выкладку контента в сообществе и уровень модерации
оценить что лучше работает на аудиторию, что хуже
Это не исчерпывающий список можно предлагать и свои критерии оценки.
Все выводы должны быть проиллюстрированы конкретными примерами скриншотами из
сообщества.
Также помимо выводов нужно дать конкретные рекомендации по дальнейшему развитию
данных сообществ и предложить идеи как интегрировать сообщества с каналом бренда на
youtube http://www.youtube.com/user/SyossRussia, повысив тем самым кол – во подписчиков
канала.

2. .
Analysis of community
Vk and Facebook

3. Activity
Action (like, Repost, answers)
It is in open access
• 100-160 answers, (top – 243) in
quizzes, polls – it’s about 0.2%
conversion
• 10 – 30 likes to everyday
posts, but in each one… ~ 0,04…
• it says that we need to work on
the quality of content and look
for common themes to use it in
what we sell
View (statictics..)
I need smt like this

4. Content
Compare
Quizzes are more interesting for audience
than posts, but posts have important
information about new product.
Ideas
I think if integrate quiz in presentation
we will get effective feedback and
reaction.
For example “How often you use our new
blond?” or “ How many days you usually
use a shampoo(new model) before in
ends ? ”
But responses should cover all of
audience.
Result
In result we will have answers, and of
course members will be in information
of new models.

5. Dialog
More Questions (rhetorical may be) in
content. For increase number of
answers. Question should be about
the production. It will create a dialog
and involvement members.
Difference
Photo of members, before and after
use a Syoss product.
“ What ‘s the point in buying Syoss?
Share your photo with succesfull result
or may be not…? “

6. Social
Social moments from live are nearer
to people (43).
But simple advice not as interesting
(12).
So that I want to integrate two in one.
For example : “Help other girls to look
better, share the real difference
between oblique forelock and
straight… Have you got that
experience? “

7. facebook
while I do this presentation “Syoss
Stylist” have been closed, so I take
main “Syoss” group

8. Audience
In facebook we can’t create full polls
with vote.
It allows only comments. But on FB I
think we have older audience, so … be
able to express and wrote an opinion.
(not only click vote like on VK)
As a result we have actions with
product.

9. Likes
For likes and involvement.
For example here “ Like if you agree
that she looks like Selena Gomez.”

10. Content and activity
Content and posts are similar with VK.
About Activity of views very
interesting story)
With likes and comments to posts the
situation is the same as at VK.
(basically 10-30 likes, but sometimes it
comes to 44 or 101likes, this is “gold”
posts )
So I think here we can use the same
strategy and solution s so as VK, but
considering the difference between
audience.

11. Integration with Youtube
• “Find your problem with hair and
remove it with George on (link
youtube)”
• also we can put more succesfull
screenshots from video in
communities with tags
• publish links on most viewed video
like hit-parade

12. THANKS
.