Content is essential for attracting attention, generating leads, and fostering customer loyalty, as it provides solutions and reinforces brand understanding. E-commerce sites should utilize blogs, unique product descriptions, and customer reviews to enhance visibility and trust. A robust content strategy is necessary to navigate different channels and maintain effective communication in a rapidly changing digital landscape.

1. Kad ostanete bez ideje!
Hello.

2. Kad ostanete bez ideje!
What is content?

3. Kad ostanete bez ideje!
Content is the universal elixir for
attracting attention, developing
leads, and converting leads into
customers.

4. Kad ostanete bez ideje!
The websites where
consumers buy the most
are those with new content
that helps them buy and
keeps them coming back
until they are ready to buy.

5. Kad ostanete bez ideje!
Content benefits your
customers in two ways:

6. Kad ostanete bez ideje!
Drives additional traffic that
will allow more users to
discover your brand and
perceive you as something
more than just a place to
shop, a provider of
solutions for the problems
they may have which your
content and products help
solve.

7. Kad ostanete bez ideje!
On the internet, people look
for solutions not brands

8. Kad ostanete bez ideje!
Reinforces your brand as
someone who understands
its customers, their needs,
and who plans to be around
for the long run.

9. CONTENTCONTENT
Kad ostanete bez ideje!
Customer
experienc
e
Customer
experienc
e
Conversatio
n
Conversatio
n
EngagementEngagement
SATISFACTION
& RECOMENDATION
=

10. Kad ostanete bez ideje!
80% of CEOs believe that
users have great
experiences with their
brands

11. Kad ostanete bez ideje!
Only 8% of users share the
same opinion

12. Kad ostanete bez ideje!
Start with a blog
Every ecommerce site should house a
company blog that speaks to the topics of
interest related to your company’s products
and industry.
Give tips, highlight trends, show behind-
the-scenes company activities, educate
people on how to use your products, share
interviews with experts in the field, and so
on.

13. Kad ostanete bez ideje!
...then rewrite Manufacture
Specs
Why? Well...maybe a prospective customer
does a search for an item you sell that is a
branded product that hundreds of other
online stores offer. Your site is using the
same description and specs as 99% of the
other stores.
Why should Google rank your store higher
than any other?

14. Kad ostanete bez ideje!
Make customers write reviews
Customers trust the opinions of their peers over that of
manufacturers
(one study by eMarketer showed by a factor
of 12)
Customers, particularly early in the buying process,
are typing in product names plus the word review(s).
Customer reviews create additional unique content for
your product pages that will help them get indexed
more easily

15. Kad ostanete bez ideje!
Dare to be different

16. Kad ostanete bez ideje!
Kupite klompe tvrtke X jer paze i maze vaša stopala

17. Kad ostanete bez ideje!
Pisac slavne sevdalinke "Ne klepe i nanulama" imaoć
bi problema s inspiracijom da živi u današnje vrijeme,
jer moderne klompe ne samo da ne klepe uć već su
gotovo ne ujne, te paze i maze vaša stopala.č

18. Kad ostanete bez ideje!
Attention is the currency of
content marketing

19. Kad ostanete bez ideje!
Attention span dropped
from 12 minutes to 9 sec in
last 7 years

20. Kad ostanete bez ideje!
With no sign of slowing,
the data keeps growing

21. Kad ostanete bez ideje!
83 % of branded content is
spam

22. Kad ostanete bez ideje!
So you need serious
CONTENT STRATEGY if
you want your brand to
have a serious
communication
*not just another Facebook or Mobile App

23. Kad ostanete bez ideje!
A good strategy takes into account the purpose of the
content, the voice of the brand, distribution channels
and timing.
What works for social media and email may not work for
SEO. You need to think about each channel and how
the content you create will impact it in a positive way.

24. ...we'll be right back after these
messages!
Questions?
nenad@vukusic.org