Olly Murs will film a music video for his song "Cry Your Heart Out" in Cambridge, England. The video will feature Olly singing and playing guitar while a girl goes about her day, representing the connection between the song's lyrics and visuals. Scenes will include close-ups of Olly singing, shots of the girl, and edits between different locations. The video takes influence from 1990s British pop and will be promoted through Olly's album cover, magazine ads, and online links providing song samples and purchase details.