The OLLI Marketing Survey from Spring 2015 provides demographic information about current OLLI members. According to the survey: - A majority of OLLI members are between 66-75 years old. - Most members are married, female, and retired. - Nearly half have a Master's degree, and many previously worked in education fields like teaching. - The greatest benefits members see are learning new things and socializing with others. - Most members take 1-2 classes per year, though some take many more. Compared to other OLLI programs, this OLLI has a higher percentage of female members, older members, and retired members. The survey provides insight into who currently joins

1. OLLI Marketing Survey
SPRING 2015

2. Who is OLLI Attracting?
◦ In November 2014,a comprehensive member survey was distributed to all
members. During the time of the survey, there were 584 members and 206
(35%) took the survey. The survey was distributed to members via email with
addresses that have been provided by our members. Also, for members who
do not have an email address, the survey was sent through the postal service.
Our first goal was to determine our demographics, which lead us to the follow
criteria,
◦ Age Range
◦ Marital Status
◦ Gender
◦ Highest level of Education

3. Age Range of OLLI members
55 or younger
2%
56-65
18%
66-75
45%
78-85
30%
86 or older
5%
AGE RANGE
55 or younger 56-65 66-75 78-85 86 or older
A majority of OLLI members are
66-75 (45%)

4. Marital Status of OLLI members
Married
58%
Widowed
19%
Divorced
15%
Never married
7%
Prefer not to respond
1%
MARITAL STATUS
Marital Status Widowed Divorced Never married Prefer not to respond
During the survey, we
discovered OLLI members are
married (58%).

5. Gender of OLLI members
Female
72%
Male
28%
GENDER
Female Male
OLLI members are compromised
of 72% Female and 28%male

6. Highest level of education of OLLI
members
Master's Degree
47%
Doctorate/professio
nal degree
19%
Bachelor's degree
22%
Some college
5%
Associate's Degree
5% High School graduate/ GED
2%
HIGHEST LEVEL OF EDUCATION
Our members have a Master’s
degree at 45%

7. Current or previous occupation
Teacher/librarian
25%
Professor
13%
Healthcare practioner or
technican
12%
Sales
12%
Management
11%
Business/ Financial
Operations
9%
Office/Administrative
support
7%
Life sciences
4%
Social Sciences
4% Community and social services
3%
CURRENT OR PREVIOUS OCCUPATION
Current or previous occupations that OLLI
members have held or hold are
Teacher/librarian (26%).

8. Current occupation status
Fully retired
76%
Work occassionally
part-time
11%
Work full-time
7%
Work regulary part-time
6%
CURRENT OCCUPATION STATUS
Fully retired Work occassionally part-time Work full-time Work regulary part-time
A majority of OLLI members current
occupation status is fully retired (76%).

9. Greatest benefit of being a member of
OLLI
Learning something
new, keeping my
mind active
53%
The people, meeting
new people
22%
Other Benefits
25%
GREATEST BENEFIT OF BEING A MEMBER
OF OLLI
Learning something new, keeping my mind active
The people, meeting new people
Other Benefits
The other category (25%)in the chart is
compromised of our members who believe
OLLI benefits them by
• Chance to be involved/be part of
the community
• Trips
• Low cost/affordable
• Early registration
• High quality instructors
• Discounts around town
• Local/close to home
• Wide variety of offerings
• Unique classes
• Improves life

10. Frequency of Registrations per year
Number of
Registrations
in 2014
Number of
members in
the category
1 268
2 112
3 71
4 52
5 30
6-9 59
10-14 22
≥ 15 8
Total 622
268
112
71
52
30
59
22
8
0
50
100
150
200
250
300
1 2 3 4 5 6-9 10-14 ≥ 15
Member Registrations in 2014

11. OLLI Demographics - Compared
UC Irvine, 23%
Auburn, 39%
WMU, 28%
UC Irvine, 77%
Auburn, 61%
WMU, 72%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
UC Irvine Auburn WMU
GENDER OF OLLI MEMBERS – COMPARED WITH UC
IRVINE & AUBURN
Male Female

12. OLLI Demographics - Compared
UC Irvine, 10%
Auburn, 21% WMU, 20%
UC Irvine, 90%
Auburn, 79% WMU, 80%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
UC Irvine Auburn WMU
AGE OF OLLI MEMBERS – COMPARED WITH UC IRVINE &
AUBURN
Below 66-years-old 66-years-old +

13. OLLI Demographics - Compared
UC Irvine, 13%
Auburn, 9%
WMU, 14%
UC Irvine, 87%
Auburn, 91%
WMU, 86%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
UC Irvine Auburn WMU
EDUCATION OF OLLI MEMBERS – COMPARED WITH
UC IRVINE & AUBURN
Less than bachelor's degree Bachelor's degree and higher

14. OLLI Demographics - Compared
UC Irvine, 12% Auburn, 10%
WMU, 24%
UC Irvine, 88% Auburn, 90%
WMU, 76%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
UC Irvine Auburn WMU
RETIREMENT STATUS OF OLLI MEMBERS – COMPARED
WITH UC IRVINE & AUBURN
Full-time or Part-time Retired

15. Lifestyle of OLLI Members
oWhat do OLLI members do?
oMany of our members are retired working professionals who have
served as business leaders and educational leaders within the
community. A lot of their time is spent giving back by dedicating
themselves to volunteer work through KPS to simply looking after
their grandchildren. Also, we researched current and past
occupations that our members have held. From briefly speaking
with OLLI members we have discovered that members are also
involved with volunteering at Loaves & Fishes, involvement with
the bridge center, and Portage senior center just to name a few.

16. Frequency of Registrations per year
Number of
Registrations
in 2014
Number of
members in
the category
1 268
2 112
3 71
4 52
5 30
6-9 59
10-14 22
≥ 15 8
Total 622
268
112
71
52
30
59
22
8
0
50
100
150
200
250
300
1 2 3 4 5 6-9 10-14 ≥ 15
Member Registrations in 2014

17. Summary
While reviewing the OLLI Survey Results, a majority of our
members’ are:
◦ 65 years and over
◦Possess a B.A. degree or higher
◦Fully retired from education professions

18. OLLI Focus Group
APRIL 30,2015

19. What is a sponsorship?
a person, firm, organization, etc., that finances and buys the
time to
broadcast a radio or television program so as to advertise a
product, apolitical party, etc.

20. Example of Sponsorships
Name placement in organizations event book
(Monetary basis)

21. What is a partnership?
A business organization in which two or more individuals
manage and operate the business. Both owners are equally
and personally liable for the debts from the business.

22. Example of a Partnership
Schoolcraft Library Event
( Concerned with longevity)

23. How to build membership in untapped
markets
What do you think are the most effective ways of getting
new members?