The document summarizes the results of a focus group for a student's music video project on the Ella Henderson song "Yours". Most participants liked the choice of Ella Henderson as the artist and the song. However, some questions could not be answered due to technical issues. Participants generally liked designs from Ella Henderson's existing albums and provided feedback on colors, fonts, and elements they would include in the student's planned designs for a digipak and magazine poster. Ratings for the designs ranged from 6 to 10 out of 10. Example questionnaires are also included.

1. FOCUS GROUP
RESULTS
A2 MEDIA – JACK FOWLER

2. MY ARTIST…
• MY CHOSEN ARTIST FOR MY MUSIC VIDEO IS
ELLA HENDERSON.
• THE ELLA HENDERSON SONG IN WHICH I HAVE
DECIDED TO CHOSE IS “YOURS”

3. RESULTS – THE AGES/GENDERS OF MY FOCUS
GROUP…
0
1
2
3
4
5
6
8 11 12 13 14 15
Age Group
Age Group
0
2
4
6
8
10
12
Male Female
Gender
Gender

4. RESULTS – QUESTION 1, 2 AND 3…
• QUESTION 1 – LOOKING AT SLIDE 1 WHAT DO YOU THINK TO MY CHOSEN ARTIST?
• QUESTION 2 – LOOKING AT SLIDE 1, WHAT DO YOU THINK ABOUT THE CHOICE OF
MY SONG?
• QUESTION 3 - WHEN LOOKING AT SOME OF THE SCENES WITHIN THE “YOURS”
MUSIC VIDEO DID YOU LIKE THE USE OF THE BLACK AND WHITE AND IF NOT WHAT
WOULD YOU PREFER? PLEASE TICK YOUR ANSWER BELOW.
• THESE QUESTIONS DID NOT GET ANSWERED, BECAUSE AT THE TIME OF PRESENTING
THE SCHOOL INTERNET WAS DOWN AND COULD NOT PLAY THE VIDEO TO ANSWER
THESE QUESTIONS, SO MOVED STRAIGHT ONTO THE QUESTIONS ABOUT THE
DIGIPAK/MAGAZINE DESIGNS…

5. LOOKING AT EXISTING ELLA HENDERSON
ALBUMS…

6. RESULTS – QUESTION 4 – A FEW EXAMPLES…
• QUESTION 4 – LOOKING AT SLIDE 3, WHAT DID YOU LIKE ABOUT THE EXISTING
DESIGNS OF THE ELLA HENDERSON DIGIPAK/ALBUM COVERS? PLEASE LIST
BELOW.
Female – Age 11
1. The Pictures
2. The close ups
3. Her name on her
work
4. Colour schemes
used Female – Age 12
1. Close Ups
2. Her name is seen
largely
3. Different Camera
work
Male – Age 12
1. Its Bright
2. She is Pretty
3. The style of writing
4. Close Ups
Female – Age 15
1. I like the effect used
2. Natural Photography
3. Simple but effective
4. Camera Shots

8. RESULTS – QUESTION 5 – A FEW EXAMPLES…
• QUESTION 5 – WHEN LOOKING AT SLIDE 4 OF MY PLANNED SKETCH WHAT WERE
YOU DISLIKE/LIKES TOWARDS MY IDEAS? PLEASE STATE BELOW.
Female – Age 11
Likes:
• Using trees, lakes
(Location)
• Using Ella Henderson
(actress) within the
shots
Dislikes:
• Put Ella’s name near
the music name
“Your”
Female – Age 12
Likes:
• Included mixtures of
images and text style
• Location
Dislikes:
• Need to add colour to
your planning, so we
know what it will be
like.
Male – Age 12
Likes:
• Holding the envelope
(close up shot,
effective)
• The Bridge idea
Dislikes:
• There is not colour on
your planned design

9. RESULTS – QUESTION 6 – A FEW EXAMPLES…
• QUESTION 6 – WOULD YOU CHANGE ANYTHING ABOUT MY PLANNED DESIGN?
Female – Age 12
• “I would like to see a close up shot of
Ella Henderson as the front cover.”
Female – Age 13
• “Colours and more text.”
Female – Age 15
• “Maybe a few distant scenes on the lake,
more background viewings.”
Female – Age 12
• “Add some colour to your planned
design.”

10. RESULTS – QUESTION 7…
• QUESTION 7 – WOULD YOU LIKE ME TO KEEP MY PLANNED DIGIPAK, IN THE
SAME STYLE/DESIGN OF THE EXISTING ELLA HENDERSON DIGIPAKS? PLEASE
TICK/STATE BELOW.
Would you like my planned design to have
the same style/design as the exisiting Ella
Henderson digipaks?
Yes No

11. RESULTS – QUESTION 8 – A FEW EXAMPLES…
• QUESTION 8 – WHAT COLOURS WOULD YOU LIKE TO BE SEEN ON MY DIGIPAK?
Female – Age 12
• “Not to much colour”
Female – Age 11
• Yellow
• Peach Colour
• Black
• White
• Brown
• Blue
Male – Age 12
• Blue, Brown (for Bridge)
• Green (for the trees)
• Peach (Skin, close up shots)
Female – Age 15
• Blue
• Green
• Yellow
Female – Age 14
• Like the ones of the
existing digipak –
Natural looking.
(Peach)

12. RESULTS – QUESTION 9…
• QUESTION 9 – DO YOU LIKE THE STYLE OF FONT THAT I HAVE USED? DO YOU
THINK IT HAS SUITS MY ARTIST AND HER GENRE/PERSONALITY OR EVEN THE
SONG?
0 2 4 6 8 10 12
Yes
No
Do you like the font I have used?
Do you like the font I have used?

13. LOOKING AT AN EXISTING ELLA HENDERSON
MAGAZINE POSTER…

14. RESULTS – QUESTION 10 – A FEW EXAMPLES…
• QUESTION 10 – LOOKING AT SLIDE 5, WHAT DID YOU THINK TO THE EXISTING
MAGAZINE POSTER OF ELLA HENDERSON? PLEASE LIST BELOW.
Female – Age 11
1. The photo of her
2. Her name is
effective
Female – Age 12
1. Classy colours
2. Simple and effective
3. High quality image
4. Good fonts
Male – Age 12
1. It was good
2. Change in colours
3. All her concert
dates
4. Ticket date
(Information) Female – Age 15
1. Soft Colours
2. Great fonts
3. Simple design

16. RESULTS – QUESTION 11 – A FEW EXAMPLES…
• QUESTION 11 – WHEN LOOKING AT SLIDE 6 OF MY PLANNED SKETCH WHAT
WERE YOU DISLIKE/LIKES TOWARDS MY IDEAS? PLEASE STATE BELOW.
Female – Age 11
Likes:
• Actress looking over
at the lake
Dislikes:
• Again put her name
near the name of the
song.
Female – Age 12
Likes:
• Creative
• Location (Setting)
Dislikes:
• Nothing, I liked all of
your design.
Male – Age 12
Likes:
• The style/Plan
• Simple
Dislikes:
• The Drawing
• Add more colour

17. RESULTS – QUESTION 12 – A FEW EXAMPLES…
• QUESTION 12 – WOULD YOU CHANGE ANYTHING ABOUT MY PLANNED DESIGN?
Female – Age 12
• “Add slightly more behind the shot of
the lake.”
Male – Age 12
• “No.”
Female – Age 13
• “No.”
Female – Age 12
• “Add some colour to your design.”

18. RESULTS – QUESTION 13…
• QUESTION 13 – WOULD YOU LIKE ME TO KEEP MY PLANNED MAGAZINE POSTER,
IN THE SAME STYLE/DESIGN OF THE EXISTING ELLA HENDERSON DIGIPAKS OR
KEEP IT THE SAME? PLEASE TICK/STATE BELOW.
5.4
5.6
5.8
6
6.2
6.4
6.6
6.8
7
7.2
Yes No
Keep my planned design similar to the exisiting
poster?
Keep my planned design similar to the exisiting poster?

19. RESULTS – QUESTION 14…
• QUESTION 14 – AS YOU CAN SEE I HAVE USED THE SAME FONT FOR MY DIGIPAK
AND MAGAZINE POSTER, DO YOU LIKE THIS IDEA, AS THEY ARE RELATED TO THE
SAME SONG, WOULD YOU FIND THIS SUITABLE TO USE.
Do you like the use of the same font on the
digipak and Magazine poster?
Yes No

20. RESULTS – QUESTION 15 – A FEW EXAMPLES…
• QUESTION 15 – RATINGS:
• DIGIPAK PLANNED DESIGN ____/10 MAGAZINE POSTER PLANNED DESIGN
____/10
•
Female – Age 12
Digipak:
• 8/10
Magazine:
• 9/10
Male – Age 12
Digipak:
• 8/10
Magazine:
• 8/10
Female – Age 13
Digipak:
• 10/10
Magazine:
• 9/10
Female – Age 14
Digipak:
• 6/10
Magazine:
• 9/10
Female – Age 15
Digipak:
• 7/10
Magazine:
• 8/10

21. RESULTS – EXAMPLE QUESTIONNAIRE –
FEMALE/AGE: 13…

22. RESULTS – EXAMPLE QUESTIONNAIRE –
FEMALE/AGE: 12…