This document discusses the concept of "cortesia", which refers to politeness, courtesy, and respect in conduct and communication. It outlines cortesia as a social norm and code that respects people, especially those who are frail like older adults. The document calls for "cortesi" technologies, where the design and procedures of technologies embody cortesia by being harmonious, welcoming, respecting social roles and distances, and not betraying trust. Well-designed technologies with cortesia can help improve quality of life, especially for older users.