This document discusses positioning within the mobile ecosystem and focuses on Nokia, Blackberry, Apple, and Android between 2006 and 2011. It also discusses demographics, economics, technology, healthcare and caring for aging populations. A quote from Ireland's Minister of Health advocates for moving away from hospital-centered care towards more community-based primary care through reallocating resources.

1. Positioning within an EcosystemAndrew Macfarlane

2. NokiaBlackberryAppleAndroid20062011

4. DemographicsEconomicsTechnologyHealthcare &Caring for people as they Age

5. “…A truly integrated and cost-effective healthcare system must involve moving away from the old hospital-centred model, where healthcare was episodic, reactive and fragmented, to focusing on delivering more care in the community. This requires a reallocation of resources so that we deliver more services in the primary and community care sector.” Minister for Health Dr James Reilly, Irish Medical Times, April 27th 2011

6. www.casala.ie

8. Thank You