The document analyzes the imagery in a Bahamas tourism advertisement, noting symbols of masculinity like the volcano ash and fishing of a shark. It also discusses how the advertisement depicts the male gaze with the man's body on the beach and emphasizes stereotypes of masculinity and strength. Fantasy elements like Poseidon and a sinking boat, along with bright colors and bold fonts, are meant to intrigue viewers and promote the Bahamas as an ideal vacation destination.

1. Volcano and ash coming from head which could act as a
symbol of masculinity. Also adds to the Surreal aspect of
the whole advert, despite being an arguably negative
aspect of the Bahamas
The man is fishing
a shark which
could be
interpreted as
humorous or it
may represent the
strength that is
associated with
masculinity and
this product,
conforming to
McRobbie’s ideas
of stereotypes.
His body is part of the
Beach which emphasizes the
power
Male Gaze (Mulvey) and
also contributing to idea of
Bahamas and ideal dream
holiday
Direct mode of address which aims to
build a relationship with the audience
Head in the sand which is
surreal and strange, most
likely intriguing the
audience
The product
matches the
background
image
Saturated colours
promotes positive
environment,
Bahamas
Bold, capital
non-serif font
makes it stand
out and also
appears
modern
This is almost
cursive and
acts as a
signature
Fantasy images
such as Poseidon
and a sinking
boat