I 2013 stod der, ude i den store verden, Ogilvy på rigtigt meget. Sådan var det også på den ”sociale” scene. Det blev blandt andet præmieret stort i Cannes. Få her et MEGET interessant indblik, fra Adam Kornblum, Community Director, Ogilvy, netop med udgangspunkt i Cannes og den sociale strategi.

1. 2013
#canneslions
Ogilvy &
Mather
impact
8
by Adam Kornblum
Community Director
Social@Ogilvy/Ogilvy & Mather

2. Day 1: "Ogilvy dominates
social media at cannes"
-Campaign

3. We arrived with an
editorial calendar and
shareable assets.

4. Ogilvy Focused on
thought leadership...
All living in one location.

5. Real-time coverage, daily
recaps, infographics, video
interviews, and more—
All designed to be shared.
Thomas Crampton and video
team captured interviews in
real-time with top executives
from Coca-Cola, Unilever, our
Chairman and CEO, WPP's
CEO, and more.

6. Our content was
shared by our clients.

7. value was baked
into every post
and shared by influencers.

8. Daily op-eds amplified
our presence

9. "If I had to give one agency the
Grand Prix award for festival
Twitter coverage it would be
Ogilvy & Mather, no contest."
-Duo consulting's blog

10. Ogilvy & Mather Client
Feedback
Global Creative Director, Coca-Cola
VP of Global Advertising Strategy and Creative Excellence
Coca-Cola

11. End result: Ogilvy earned
"11,000 more mentions than
nearest competitor."-The Drum

12. "Ogilvy remained leagues
ahead in the hashtag
stakes." -Salesforce

13. #Ogilvycannes earned
126 million impressions.
#OgilvyCannes
126 million
impressions
on Twitter
Y-O-Y growth
mentioned in
17,483 tweets
#1 most retweeted
tweet for all of
#CannesLions
Source: Sysomos
on Twitter
Reach
673%%
Total number
of Retweets for
#ogilvycannes:
13,972 owth: 576%
-Y gr
Y-O

14. Shared content on
Facebook skyrocketed
y-o-y by
8,325%
Facebook
posts earned
58,530
Likes
Source: Facebook insights
SlideShare
52,122
views
on our thought leadership pieces
Source: SlideShare