2. Client Objective: To be recognized by teachers as their source for school supplies and enroll teachers in the Frequent Buyer Program to promote trial and repeat business.
3. CMM Solution: Partnered OfficeMax with Encyclopedia Britannica (EB), creating common area posters for learning and discussion, as well as OfficeMax teacher coupons and EB CD-ROM’s for Classrooms. Reach: - 625,000 Elementary students in 1,250 schools in the top 10 DMA’s – Schools were located near OfficeMax stores. CMM Solution: - 40 x 70 poster, 4 per school – 25 teacher coupons – 2 EB “Homework Essentials” CD-ROM’s – Teacher Letter.
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