New authoring models_in_higher_education[1]


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Ideas for new authors in higher education to publish their ideas

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  • We’ve worked with a variety of publishers, traditional and non-traditional, print and online. So, we understand the large cross-section of instructional materials for this market. Our work for them include writing lessons from scratch, developing scope and sequences, performing competition analysis, aligning S&S to multiple states, creating test items, and managing full-service creation from nothing to the bound book. We have also created interactive lessons to align with video and other digital products. We push through approximately 100,000 pages of content a year.
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  • New authoring models_in_higher_education[1]

    1. 1. New Authoring Models in Higher Education Phyllis H. Hillwig, Ed.D. 6/25/11
    2. 2. Clients
    3. 3. Higher-Education Clients Flatworld Knowledge
    4. 4. Service Offerings Throughout the Value Chain <ul><li>Profile new markets </li></ul><ul><li>Program Design </li></ul><ul><li>Course mapping </li></ul><ul><li>Writing courses and texts </li></ul><ul><li>Finding and vetting SMEs </li></ul><ul><li>Translation and revisions </li></ul><ul><li>Product development </li></ul><ul><li>Track and schedule </li></ul><ul><li>Digital Asset development </li></ul><ul><li>Ancillaries </li></ul><ul><li>Design & Production </li></ul><ul><li>Content porting </li></ul><ul><li>Prototypes </li></ul><ul><li>Mobile Content </li></ul>Conceive and Design Collect and Create Edit and Enhance Produce and Compose Polish and Distribute
    5. 5. Traditional Authoring Model <ul><li>Effective Model Because: </li></ul><ul><li>Perfected process of book development </li></ul><ul><li>Leverages publisher’s brand, expertise, and resources from marketing, review, editing, design and distribution. </li></ul><ul><li>A lot of work outside of just writing. </li></ul><ul><li>Advance against royalty helps. </li></ul>Well-Known Professor Signs with Publisher Publishing Process Market-Seeding Adoption!
    6. 6. Comments from Authors <ul><li>My royalties are shrinking, not making the money. </li></ul><ul><li>The decision to publish has a higher threshold now. </li></ul><ul><li>I am concerned about student textbook prices. </li></ul><ul><li>I have a strong network and large student base so why do I need a publisher? </li></ul><ul><li>I am well respected by peers. </li></ul><ul><li>I already create my own materials, maybe I should do more of my own. </li></ul><ul><li>I can probably get further with additional channels. </li></ul><ul><li>I’d like to try something new and see what happens. </li></ul><ul><li>How much time should I invest if I’m not sure of its success? </li></ul>
    7. 7. Today…Anyone Can Be an Author! Vetting Sources too! Access to Channels Like Never Before BUT: Self-Publishing – still not popular in Academia… starting to change?
    8. 8. Alternative Routes? Hybrids? Ideas to Leverage and De-Risk?
    9. 9. Start By Contributing <ul><li>Challenges: </li></ul><ul><li>Formatting still tough </li></ul><ul><li>Beginning stages </li></ul><ul><li>Not widely accepted </li></ul><ul><li>Not out of box solutions </li></ul><ul><li>PROS: </li></ul><ul><li>Free textbooks </li></ul><ul><li>Attributed to you </li></ul><ul><li>Peer-review, endorsed </li></ul><ul><li>Editable and customizable </li></ul><ul><li>Help with market seeding and adoption </li></ul><ul><li>Printing/distribution </li></ul><ul><li>all of the highlights noted for open textbooks </li></ul><ul><li>Allows for commercialization and frictionless remixing </li></ul><ul><li>Successful adoptions of several textbooks </li></ul>
    10. 10. Know the Basics Do you know your competition? Does it engage the learner? Are there clear outcomes? Who are your peer reviewers? Do you have rights cleared? Is it well researched? Is it easily portable? Is the content current? Do you have the additional materials?
    11. 11. Study Your Audience Facebook – 500 million active users, 130 friends (on average) 80 communities 200 million on mobile devices, 30 billion pieces of content shared, 10,000 new links to it by website everyday, 3 million images uploaded every 20 minutes. What are they doing? How are they learning? What are they consuming?
    12. 12. Test Your Ideas If you have 1,000 followers, you have a business.
    13. 13. Think Not Just Print Chunks – Ready for Mobile? What can enhance your writing? By 2015, 80% of people accessing Internet will be doing so from Mobile Devices. Source: Ericsson Phone Manufacturer
    14. 14. Next Generation
    15. 15. The Future of the Book <ul><li>The Future of the Book </li></ul>
    16. 16. Thank You! Phyllis H. Hillwig [email_address] 443-562-1086