The document proposes a social marketplace platform called OffersnPals that directly connects customers and local merchants. Unlike current online models, it allows users to sell, give offers, and share authentic reviews and experiences with each other. This enables social discovery of products and merchants through trusted recommendations from friends on the platform. It aims to revolutionize online shopping by facilitating the sharing of friends' reviews and experiences before purchases. The platform provides value to both users through personalized discovery and merchants through self-service selling and permanent marketing exposure through user sharing and reviews.

1. ONLINE SHOPPING 2.0 –SOCIAL
MARKETPLACE

2. The Elevator Pitch
For Consumers who want more personalization and social experience in online
shopping
we provide a Social marketplace.
Unlike current online selling models, on our platform ,
customers and local merchants are directly connected and are free to sell or to give
offers to each other. The Social network in the platform enables authentic reviews,
personalization and sharing which helps in informed shopping, social curation and
discovery, delivering an unparalleled social shopping experience.

3. Status Quo

4. But..
Has anyone I know bought it ?
What is the verdict I can trust?
How do I know this Sale/Offer is worth it ?

5. I trust my friends for recos...
But at which merchant are they buying ?
What are they buying ?
What is their view on this place ?
IF ONLY I COULD COLLATE FRIENDS’
EXPERIENCES & RECOS...

6. Social Discovery Is Best Discovery
Nothing like this in Online Shopping

7. OffersnPals
SOCIAL SHOPPING MARKETPLACE
Revolutionizes online shopping by enabling you to..
See Your Friends Reviews Before Buying
Social Discovery of great offers and merchants
Share your own reviews, buys and experiences
And of course..
BUY

8. How It Impacts ?
FEED USER SEES ON OFFERSNPALS VALUE TO USERS
Arjun raved about “Drona Archeries” Must be a nice place
(SOCIAL DISCOVERY)
Tom Bought an offer by “Sports Inc” I will check this place to buy my
sneakers (DISCOVERY + BUY)
Chloe bought a dress from “Vrinz” Chloe is fashionable. So Vrinz must
be top class (TRUSTED REVIEW)
Himalaya Inc”offers 40% Discount on Ice I am so looking for Ice Packs
(DISCOVERY + BUY)

9. And convenience of A Single Platform
No sharing/social reviews
Shopping
Reviews
(Only on Food,
anonymous and
hence not helpful)
Sharing

10. How Does It Look Like

11. The Mobile Epiphany
This place, 200 meters from here is running a
20% Off. It’s been rated 4 Stars by your friends
Good
Tom, Kick, Harry and Achilles. Other users rated Stuff
it 5 Stars. 2 of your friends bought from here
<SEE REVIEWS> <SEE OFFER> <BUY NOW>
Social. Local.
Mobile. Shopping.

12. Online Shopping Status Quo
Problems for Local Merchants

13. No “Platform” Available
• Not designed for commerce
• No Reviews facility. Likes isn’t a review
Facebook Page: • Limited Reach through Pages for small guys
• Can’t create customized Sales/Offers
• Makes sense for big brands only
• Not Social.
G-Market: • No social reviews/curation/discovery

14. And Problems With Deal Sites..
They control the economics
Marketing is weak and transient
Too much paper work, contracts etc

15. How we solve problems for merchants
SALES & ECONOMICS
Self service platform. Sell what you want at the price you
want. Whenever. Whatever Quantity
No separate contracts, no paperwork mountains
MARKETING
Detailed profile page. Permanent exposure
Reviews, Offers, Sales can be shared across social
networks. Permanent viral reach potential

16. Positioning: Where Do We Fit
Facebook
Social Capabilities
OffersnPals
Groupon/G-Market etc
Local Commerce Capabilities

17. Business Basics
• Unique product offering competitive strength
• Fee on each transaction - Robust Revenue model
• Huge market size
• Massively Scalable
• Platform on merchant side means costs low on sales
and peripheral staff

18. Reemphasis On Business Model
• We are a platform model. No warehousing, no
inventories, no logistics. Structurally low on cost and
cash burn
• Fee on transactions. Elegant and Robust model
• Abstraction of a stock market. Connect and charge fee

19. Marketing Plan
• Key Segment: Women, 20-40 age group
• Their online time is spent on Facebook, Blogs, Search
and Videos
• Facebook Ads, Influencer Bloggers
• SEO and AdWord campaigns for other categories
• Inherent virality through sharing, invite, referrals etc

20. Where We Are
• Product Live
• Quite a bit of Merchants and Users On Board
• Live Offers
• Ratio of Registered Users/Visitors ~25%

21. Where we want to be
• 1 years focus on Singapore, add new market every 3-
4 months afterwards.
• Attain top 2 position in Social/Group shopping space in
every market we operate
• Present in South East Asia and India within 3 years

22. Team
• Sandeep Srivastava: Mentor/Advisor – Sandeep, a Stanford, IIT and Wharton
School Alum, is a serial entrepreneur, having started and successfully exiting his
first business in US. Now, he is running a new venture in India in healthcare space.
He helps us with big picture guidance and strategy.
• Varun Kumar: Founder/CEO – Varun has worked in Financial Services for around
7 years at firms like CLSA, Morgan Stanley. In his last role at Religare, a leading
Indian Investment Bank, he was responsible for building Indian Equity Sales
franchise in Singapore. Varun earned an MBA from IIM Calcutta and BTech from
Indian Institute of Technology. He held merit scholarships at both the institutes.
• Vikas Kumar: Engineering Director (Advisor) – Vikas helps us with tech related
issues. He has a masters in Computer Science from Indian Institute Of
Technology, Kharagpur and work experience with Yahoo and LinkedIn in senior
roles
• Vishan Yadav: Asso Director, Engineering – Vishan comes with 8 years of solid
experience in Open Source technologies.

23. One Year Full Fledged Costs (SGD)
Item Unit Cost Count Q1 Q2 Q3 Q4
Markets 1 1 1 1
Tech Lead 3,000 1 9,000 9,000 9,000 9,000
Programmers 1,500 2 9,000 9,000 9,000 9,000
Designer 1,200 1 3,600 3,600 3,600 3,600
CEO 5,000 1 15,000 15,000 15,000 15,000
SalesLead 6,000 0-1 0 0 0 18,000
Sales 3,000 4 27,000 27,000 36,000 36,000
Marketing Lead 5,000 1 0 15,000 15,000 15,000
Admin/Fin/Accts 2,500 1 7,500 7,500 7,500 7,500
Marketing Expense 30,000 30,000 30,000 30,000
Hardware 3,000 3,000 3,000 3,000
Office Expenses 5,000 5,000 5,000 5,000
Travel 2,000 2,000 2,000 2,000
Misc 2,000 2,000 2,000 2,000
Legal 3,000 3,000 3,000 3,000
Total Quarterly 116,100 131,100 140,100 158,100
Grand Total – 1 Year SGD 545,400
36,000 users at end of Year 1
Breakeven costs around S$ 250,000

24. Minimum Needed
Item Unit Cost Count Q1 Q2
Tech Lead 2,000 1 2,000 2,000
Programmers 1,000 1 1,000 1,000
Designer 1,000 1 1,000 1,000
CEO 4,000 1 4,000 4,000
Sales 2,500 3 7,500 7,500
Marketing Lead 5,000 1 5,000 5,000
Marketing Expense 15,000 15,000
Hardware 1,500 1,500
Office Expenses 4,500 4,500
Travel 0 0
Misc 2,000 2,000
Legal 3,000 3,000
Total Quarterly 46,500 46,500
Grand Total – 1 Year SGD 93,000
Customers 15,000
Revenue 25,000