1. Spencer Dahl Maryanne Olson David Carlson
Chief Executive Officer Director of Sales Chief Technical Officer
Kelsey Gagliardi Chris Lyon Todd Bowers
Chief Financial Officer Director of Marketing Chief Product Officer

2. Discovery
Trip to New York City
1. Collaborate 2. Save time and energy 3. Not miss out

3. Frictionless Login
Demo Current Location
Information
Advertising Space
For businesses
Popular City
Playlists

4. Playlists
•Each box has
• One action @
• One place
• One label
Put curser over box to discover
•Picture
•Hours of operation
•Phone number
•Price range
•Map
•Quick link to
• Yelp
• Facebook
• Twitter

5. Related Activity
Suggestion
Click and Pay
Edit, add, rearrange
activities

6. Validation
• $500 total cost
– Travel books $40
– Time on Internet ($20/hr X 10hrs) = $200
– Wasted time during trip ($20/hr X 14hrs) = $260
• Total # of Travelers x $500 cost = Profit Opportunity
• 83% of students report traveling more than 2 times a
year [1]
• 71% of all households reported going on a trip last
year [2]
• 26% of these trips were for business [2]
[1] TimelyTrip.com Survey [2] U.S. Travel Association

7. Market Potential
Identification – Travel
industry
• $39b+ spent on travel advertising
annually[1]
• Travel represents 44% of all e-
commerce [1]
• Census reported 15% growth in
Travel arrangements and
reservation services output [2]
[1] International Data Corporation [2] U.S. Census

8. Current Solutions & Competitions
TimelyTrip.com TripAdvisor Yahoo Travel City Pass Trip it
Social integration Yes limited limited no limited
Itinerary planner Yes no limited no no
clean interface Yes Yes no Yes Yes
Simple Yes Yes no Yes Yes
navigation

9. 1] FireHost Cloud Hosting
2] Facebook EdgeRank Algorithm
Technical Expert: Jonathan Paget
3] Collaborative Filtering (Netflix&StumbleUpon)
4] Languages for Web Development Systems Architect,Health Advocates

10. Revenue Streams
[1] Yelp
[3] Open Table
[2] Expedia Service Charge

11. Pricing
[1] Expedia Service Charge
[2] Yelp

12. Key Performance Indicators
[1] Google Analytics
[2] SkyScanner Website

13. Expert Marketing Analysis
Lelani Kroeker
VP, Marketing and Communications at
The Orange County Register
• “My similar example to your venture is our
mobile apps”
• “I love the idea of integrating social in a utility.
Conceptually these are great ideas.”
• “Rollout needs to start with a few key markets.”

14. Market Demographic
[1] usTravel.org
[2] cisco.com
Parents
Young Business
Adults Person

15. Marketing
Year 1st Year 2nd Year 3rd Year
Target
Customers 500 2,000 3,000
$$$ 5,000 15,000 25,000
[1] sec.gov Yelp’s 2012 10-k
[2] Nielson.com

16. Intellectual Property Protection
[1] Copyright for Online Applications [3] Works Made for Hire [5] Terms of Service
[2] IP Concerns for Software Startups [4] ] US Patent & Trademark Office

17. Legal Type of Business
[1] bizfilings.com [2] diffen.com
[3] goodfinancialcents.com [4] incfile.com

19. Cash Flow Pro Forma
Year 2013 2014 2015
Anticipated Paid Users 10 700 3000
Anticipated Businesses 5 400 1000
Revenue
Revenue- Commission 2,500 5,000 8,000
Revenue- Ads 19,000 40,000 70,000
Revenue- Business Partners 2,400 192,000 480,000 [1]
Revenue- Business Services+ 1,200 96,000 240,000 [2]
Revenue- Premium Users 500 35,000 150,000 [3]
Total Revenue 25,600 368,000 948,000
Expenses
Rent - - 29,145 [4] Assumptions
Salaries- Founders 150,000 175,000 225,000 [5] [1] 40*12*Antic. Bus
Salaries- Comp Engrs 140,000 210,000 210,000 [6] [2] 20*12*1/2*Antic. Bus
Website R&D 15,000 15,000 15,000 [7] [3] 50*Antic. Users
Marketing 5,000 15,000 25,000 [4]Took avg for 1200SF office in SJ
Administrative 7,000 9,000 13,000 [5] 5@ 30K, 35, 45K salary
Total Expenses 317,000 424,000 517,145 [6] 2,3 @70K salary
EBIT (291,400) (56,000) 430,855 [7] Incl: server, hosting,
Taxes (40%) - - 172,342 [8]
computers, internet
[8] NOL credit
Net Income (291,400) (56,000) 258,513
TripAdvisor Growth Pattern, Loopnet

20. Cash Flow Pro Forma
Year 2013 2014 2015
Anticipated Paid Users 10 700 3000
Anticipated Businesses 5 400 1000
Revenue
Revenue- Commission 2,500 5,000 8,000
Revenue- Ads 19,000 40,000 70,000
Revenue- Business Partners 2,400 192,000 480,000 [1]
Revenue- Business Services+ 1,200 96,000 240,000 [2]
Revenue- Premium Users 500 35,000 150,000 [3]
Total Revenue 25,600 368,000 948,000
Expenses
Rent - - 29,145 [4]
Salaries- Founders 150,000 175,000 225,000 [5]
Salaries- Comp Engrs 140,000 210,000 210,000 [6] Assumptions
[1] 40*12*Antic. Bus
Website R&D 15,000 15,000 15,000 [7]
[2] 20*12*1/2*Antic. Bus
Marketing 5,000 15,000 25,000
[3] 50*Antic. Users
Administrative 7,000 9,000 13,000
[4]Took avg for 1200SF office in SJ
Total Expenses 317,000 424,000 517,145 [5] 5@ 30K, 35, 45K salary
EBIT (291,400) (56,000) 430,855 [6] 2,3 @70K salary
Taxes (40%) - - 172,342 [8] [7] Incl: server, hosting,
Net Income (291,400) (56,000) 258,513 computers, internet
[8] NOL credit
TripAdvisor Growth Pattern, LoopNet

21. Funding
$347,400 needed for development for first two
years

23. Questions

24. • http://www.bizfilings.com/c-corporation.aspx
Sources
http://www.diffen.com/difference/C_Corporation_vs_LLC
http://www.goodfinancialcents.com/limited-liability-corporation-llc-vs-c-corporation-best-one-setup-business/
http://www.incfile.com/knowledgebase/2007/10/llc-vs-c-corporation/
http://www.firehost.com/http://econsultancy.com/us/blog/7885-the-ultimate-guide-to-the-facebook-edgerank-algorithm
http://webwhompers.com/collaborative-filtering.html
http://lifehacker.com/5401954/programmer-101-teach-yourself-how-to-code
http://www.nolo.com/legal-encyclopedia/copyright-software-online-applications-30039.html
http://www.mcstartup.com/blog/2008/8/20/intellectual-property-concerns-for-software-startups.html
http://www.iplawforstartups.com/copyrights-works-made-for-hire-employees/
http://www.uspto.gov/trademarks/index.jsp
http://www.yelp.com/static?country=US&p=tos
http://www.ustravel.org/news/press-kit/travel-facts-and-statistics
http://www.cisco.com/web/about/ac79/edu/trends/issue01.html
http://blog.nielsen.com/nielsenwire/media_entertainment/fact-sheet-u-s-advertising-spend-and-effectiveness/
http://www.sec.gov/Archives/edgar/data/1345016/000119312511315562/d245328ds1.htm#rom245328_5
http://www.sec.gov/Archives/edgar/data/1345016/000119312511315562/d245328ds1.htm#rom245328_5
http://www.entrepreneur.com/article/201526
http://bits.blogs.nytimes.com/2008/05/12/why-yelp-works/
http://www.ustravel.org/sites/default/files/page/2009/11/April_Quarterly_Report_travelhorizons2012.pdf
http://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/online-revenue-model-options-internet-business/
http://alltopstartups.com/2011/03/16/10-revenue-models-for-startups-you-should-know/
http://www.acenetworks.org/warehouse/BEST/Chapter_8_Basic_Accounting.pdf
http://www.entrepreneur.com/article/220342
http://www.startupnation.com/business-articles/1248/startup-costs-new-business.asp/
http://www.newbizblogger.com/first-steps/business-start-up-costs
http://blog.teamtreehouse.com/startup-spreadsheet-redux
https://docs.google.com/spreadsheet/ccc?key=0AkGHMze3eESxdGRyQUFmaXQ2ZkZ4bnNpV29Hb0p3Unc&hl=en#gid=0
http://www.loopnet.com/xNet/MainSite/Listing/Search/SearchResults.aspx#/San-Jose,CA/Office/For-Lease/c!ARYC$BAQ
http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspx
https://www.google.com/analytics/
http://thesocialskinny.com/100-social-media-mobile-and-internet-statistics-for-2012/
http://www.blizzardinternet.com/travel-stats/

25. Business Plan Options

26. User Plan Options
Sources: [1] Expedia Service Charge

27. Potential Other Membership
Option