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The
Enigma Engine


  (that could!)
One-Stop Search & Calendar for
Kids Activities, Events & Camps
Market Segment
                  Connecting Service providers with the user community


     Service                                                               User
    Providers                          Enigma                            Community
Local Festivals
                                       Engine                            Parents/caregivers
Parks/Recreations                                                        Schools/day care facilities
                                                                         Youth groups
Museums
Academies/Camps/Academia
Stadiums/Concert Venues
Performing Arts Centers
Athletic Teams/Associations
Martial Arts Schools                  Master Calendar
Big Box Vendors with Workshops          ●   planning activities based on
Local Businesses with Workshops               ○ interests
                                              ○ distance from home
                                              ○ time of day
                                              ○ available timeslots
                                        ●   accessible to parents, caregivers
                                        ●   email reminders for pick-up/drop-off
3-Stage Marketing Strategy
STAGE 1: Contact service providers (SPs) first
to build sufficient content AND sell ads
STAGE 2: Publicize site to user community
STAGE 3: Offer users premium services for $$
 Service Providers
  Reach out to SPs for
   ● content
   ● ads                                    Website Launch




                         User Community                      Premium Services
                         ●   Google AdWords/                 ●   Inentives included
                             Microsoft adCenter              ●   Secure Family calendar
                         ●   Facebook, Twitter,              ●   Payment services
                             Google+, Forums                 ●   Trusted car pool
Sales Strategy

       ●   STAGE 1: Key Decision Makers @ SP
Who?   ●   STAGE 2: Key Decision Makers @ SP
       ●   STAGE 3: User Community




       ●   SP interface for
             ○  data input about the event or activity
             ○  how many spaces left, and
             ○  payment options (PayPal, Visa, MC, AMEX, Google Wallet).
How?   ●   Service fee is
             ○  Per event or monthly (depending on listing)
       ●   If SP wants Enigma Engine to process payment directly from site,
           then SP pays Enigma Engine a nominal transaction fee.
Partnerships
●   Word of mouth
●   Local moms' blogs
●   Social media
●   Care.com
●   Elementary schools
●   Office lunchrooms
●   Children's stores
●   Big box sports retailers
●   Big box retailers
●   Local businesses
Costs (Estimated)
Server Space: $200/yr
Hosting: $100/yr
Domain Name Registration: $19/yr
LLC Setup/Annual Renewal: $150/$50
annual renewal
Revenue Stream

       Model for
                                      Model for                     Model for
        Service
                                       User                          Partner
       Provider
                                     Community                     Community
      Community



                               ●   Free access to listings
●   Monthly subscription fee   ●   Processing charges for    ●   Ad space on the Enigma
●   Ad fee                         using registration            Engine website
●   optional transaction fee       services on Enigma        ●   reciprocal arrangement
                               ●   premium services
                                   nominally priced
"That's all folks!"


Thanks for going over our OEP!

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OEP Report by Team NGinia

  • 1. The Enigma Engine (that could!)
  • 2. One-Stop Search & Calendar for Kids Activities, Events & Camps
  • 3. Market Segment Connecting Service providers with the user community Service User Providers Enigma Community Local Festivals Engine Parents/caregivers Parks/Recreations Schools/day care facilities Youth groups Museums Academies/Camps/Academia Stadiums/Concert Venues Performing Arts Centers Athletic Teams/Associations Martial Arts Schools Master Calendar Big Box Vendors with Workshops ● planning activities based on Local Businesses with Workshops ○ interests ○ distance from home ○ time of day ○ available timeslots ● accessible to parents, caregivers ● email reminders for pick-up/drop-off
  • 4. 3-Stage Marketing Strategy STAGE 1: Contact service providers (SPs) first to build sufficient content AND sell ads STAGE 2: Publicize site to user community STAGE 3: Offer users premium services for $$ Service Providers Reach out to SPs for ● content ● ads Website Launch User Community Premium Services ● Google AdWords/ ● Inentives included Microsoft adCenter ● Secure Family calendar ● Facebook, Twitter, ● Payment services Google+, Forums ● Trusted car pool
  • 5. Sales Strategy ● STAGE 1: Key Decision Makers @ SP Who? ● STAGE 2: Key Decision Makers @ SP ● STAGE 3: User Community ● SP interface for ○ data input about the event or activity ○ how many spaces left, and ○ payment options (PayPal, Visa, MC, AMEX, Google Wallet). How? ● Service fee is ○ Per event or monthly (depending on listing) ● If SP wants Enigma Engine to process payment directly from site, then SP pays Enigma Engine a nominal transaction fee.
  • 6. Partnerships ● Word of mouth ● Local moms' blogs ● Social media ● Care.com ● Elementary schools ● Office lunchrooms ● Children's stores ● Big box sports retailers ● Big box retailers ● Local businesses
  • 7. Costs (Estimated) Server Space: $200/yr Hosting: $100/yr Domain Name Registration: $19/yr LLC Setup/Annual Renewal: $150/$50 annual renewal
  • 8. Revenue Stream Model for Model for Model for Service User Partner Provider Community Community Community ● Free access to listings ● Monthly subscription fee ● Processing charges for ● Ad space on the Enigma ● Ad fee using registration Engine website ● optional transaction fee services on Enigma ● reciprocal arrangement ● premium services nominally priced
  • 9. "That's all folks!" Thanks for going over our OEP!